Tammy Gray Email & Phone Number

Chicago, Il, Us

Customer insights professional dedicated to uncovering insights for strategy and tactics. Develop new clients by consulting with prospects, presenting capabilities and writing compelling proposals. Design and manage high-quality research that yields actionable insights. Ensure superior client communications, project execution and reporting. Clients include CPG, public relations, advertising, media, healthcare and financial service firms, among others.- Lead advertising & PR practice- Won and managed company's largest client- Leveraged my own global experience along with company experience and resources to enhance and build global research capabilities- Managed research team conducting research covering 25+ countries

Managed all aspects of primary research for several of the company’s largest clients including: Best Buy, DuPont and United Healthcare. Responsible for study design, field management, data analysis and presentation of results. Research included: concept development, product positioning, communication effectiveness, brand equity and price optimization. Consulted with key clients and MarketTools’ sales team on research design and optimal methods to meet real-world business challenges.- Customer research drove complete revamp of major client’s service plan offering to meet strategic goals- B-to-B research guided successful launch of client’s new product by identifying best targets and best positioning and optimizing pricing against existing competition- Quickly secured client trust by demonstrating responsive leadership and research credibility, thus averting need for additional resources in client’s local market. - Initiated the company’s first customer-focused concept refinement system, leading to increased project revenue and profitability. - Implemented the above system on existing client work, which helped to quadruple research revenue from this client to nearly $1 million in the first year.

New York, New York, Us

Provided strategic direction for consumer and small business targeting, positioning, messaging, and promotions. Led all strategic research to guide direct marketing for USPS, M&M’s/Masterfoods, Medicis Pharmaceutical Corp., Takeda Pharmaceuticals, Kaiser Permanente, and The Los Angeles Times. Directed strategic research for State Farm, Fleetwood Enterprises, and new business development. Created research proposals and managed qualitative and quantitative research. Profiled target consumers through in-depth analysis of syndicated data and secondary sources. Developed insights from diabetes patients on medication compliance and persistence.

Provided strategic direction to consumer packaged goods, service, and non-profit clients on concept testing, new products, customer satisfaction, brand equity, product features, and advertising.- Developed research designs and questionnaires.- Analyzed data and prepared management summary reports.

Oo

Managed client service, sales, marketing/business planning, and business development for major accounts. Oversaw all project planning and execution including questionnaire design, supervision of operational groups, analysis, report writing, and financial performance of projects.

Nicosia, Cy

Key account executive responsible for client service and for managing international research projects for company’s largest client. Assisted in training junior staff members.Contributed to building the account from annual revenues of $250 thousand to over $2 million.Led expansion into new market generating additional revenue of over $350 thousand. Translated management information needs into researchable designs for the Middle East, North Africa, Eastern Europe, Asia, and Latin America.Developed cost-effective research designs for implementation across multiple markets and multiple cultures using multiple languages.Selected and managed outside suppliers in overseas markets.On-site management of research in Egypt, Russia, Turkey, Chile, and Puerto Rico.

Dearborn, Michigan, Us

Lincoln-Mercury Zone Manager (1989-1992)Business and Marketing Planner (1988-1989)Management Development Program (1986-1988)

Bs, Industrial Engineering

Mba With Distinction, Marketing, International Business