Tammy J. Heon, Tmp Email and Phone Number
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Accomplished marketing professional with tourism, consumer, B2B, and partner marketing experience. Goal oriented and results driven professional who can affect change and lead an organization into the future.Demonstrated ability to successfully target areas of potential revenue, determine emerging markets, identify trends, and manage brand growth and integrity through creation of integrated marketing campaigns in support of business goals and objectives.Solid leadership skills with the ability to build and guide marketing and pubic relations teams to success. Adept at communicating with management, vendors and internal stakeholders to ensure all marketing efforts are achieved in a timely and efficient manner and within budget.Proven record of accomplishment in developing, negotiating and implementing integrated marketing and advertising campaigns including direct mail, newspaper, magazines, radio, television, Internet, and social media.Specialties: Business/Marketing Plan Development Brand Management and Execution Market Research and Analysis Team Building and Management Public and Media RelationsStrategic Media Planning and BuyingSocial Media MarketingPartner and Affinity Marketing
Florida'S Adventure Coast, Brooksville - Weeki Wachee
View- Website:
- houseofruth.org
- Employees:
- 190
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Manager, Tourism DevelopmentFlorida'S Adventure Coast, Brooksville - Weeki Wachee Jan 2011 - PresentBrooksville, FloridaResponsible for developing and implementing all tourism marketing and public relations strategies for a Gulf coast eco-tourism destination, including;Re-banding of destination to provide both a unique identity and sense of place within the larger Nature Coast region;Implement digital media programs including new website, social media and email marketing programs;Develop new marketing vehicles for tourism marketing partners, expanding partner visibility using both all-inclusive no fee programs, as well as pay-to-play options;Named Chinsegut Hill Manager; acting as County's liaison and overseeing efforts of the not-for-profit Friends of Chinsegut Hill in the restoration of the historic Chinsegut Hill Manor House and adjacent retreat center;Redesigned all collateral to be more engaging and comprehensive;Relocated and expanded I-75 Visitor Information Center and opened satellite Visitor Information Center inside Weeki Wachee Springs State Park; Continue to build strategic partnerships and alliances with other members of tourism community, both locally and throughout the state of Florida;Conduct FAM tours for travel and outdoor writers;Volunteer recruitment and training.BOARDS & COMMITTEESFADMO Board of Directors, TreasurerVisit Florida Cultural, Heritage, Rural and Nature Marketing CommitteeSt. Leo University International Tourism & Hospitality Management Industry Liaison CouncilBrooksville Main Street Promotions Committee
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Director Of Marketing & Public RelationsOgunquit Playhouse Foundation Apr 2003 - Oct 2009Responsible for all aspects of marketing strategy, brand development, media buying, sponsorship development, CRM, and public relations. Developed and implemented integrated marketing programs utilizing newspaper, magazines, radio and TV, direct mail, online, email campaigns and social media. Upgraded all marketing collateral and web site, developed public relations, sales and fund-raising materials; including logos, brochures, rack cards, web site, email templates, stationary/corporate identity packages.Successfully rebranded summer theatre into premier regional theatre; increased ticket sales 190%, increased season subscribers 87%, tripled children’s theatre ticket sales and more than quadrupled children’s theatre camp enrollmentsDeveloped sponsorship program to more than triple sponsorship income and attract first corporate and national brand sponsors. Increased playbill sales by 120% while reducing production costs and establishing playbill as a profit center for organizationResearched and targeted group sales efforts, identifying new markets and tripling group sales while increasing customer satisfactionLaunched online tickets sales and implemented email and social media marketing programs leading to online sales of 37%, increasing total sales while reducing Box Office expenses -
Manager Creative ServicesCitizens Advisers, Inc. Oct 1999 - Feb 2003Recruited to manage all internal and external marketing production including collateral, printed materials, web site, direct mail, trade show booth and materials, and regulatory reports. Responsible for developing and managing relationships with external vendors including advertising agencies, designers, typesetters, printers and mail houses. Assisted with RFP process and development of materials to support sales team.Managed redesign of collateral system to reflect new branding, image and messagingImplemented new corporate web site including customized channels for each of five target marketsConsistently delivered high-quality marketing materials on time, within budget
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Account ManagerNewmarket Software Systems 1994 - 1998Project manager for installation of customized software program for hotel and catering sales industries. Coordinated purchase and installation of proper hardware, customizing of databases and preparation for installation and training.Scheduled 37 installers and trainers for software installations, training and upgrades, managed annual software budget in excess of $6 million and training budget of $4 million dollarsCreated customer documentation for new software program. Developed documentation for customizing of client databases, increasing customer satisfaction and ease of installationContributed to company newsletter and product launch presentations
Tammy J. Heon, Tmp Skills
Tammy J. Heon, Tmp Education Details
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Ba-Theatre -
University Of San FranciscoSearch Engine Marketing
Frequently Asked Questions about Tammy J. Heon, Tmp
What company does Tammy J. Heon, Tmp work for?
Tammy J. Heon, Tmp works for Florida's Adventure Coast, Brooksville - Weeki Wachee
What is Tammy J. Heon, Tmp's role at the current company?
Tammy J. Heon, Tmp's current role is Manager, Tourism Development; Florida's Adventure Coast, Brooksville - Weeki Wachee.
What is Tammy J. Heon, Tmp's email address?
Tammy J. Heon, Tmp's email address is tm****@****uth.org
What is Tammy J. Heon, Tmp's direct phone number?
Tammy J. Heon, Tmp's direct phone number is +181371*****
What schools did Tammy J. Heon, Tmp attend?
Tammy J. Heon, Tmp attended Franklin Pierce University, University Of San Francisco.
What are some of Tammy J. Heon, Tmp's interests?
Tammy J. Heon, Tmp has interest in Gardening, Theatre, Painting, Interior Decorating, Golf, Graphic Design, Swimming.
What skills is Tammy J. Heon, Tmp known for?
Tammy J. Heon, Tmp has skills like Leadership, Social Media, Strategic Partnerships, B2b, Brand Development, Graphic Design, Press Releases, Digital Media, Brochures, Market Research, Integrated Marketing, Fundraising.
Who are Tammy J. Heon, Tmp's colleagues?
Tammy J. Heon, Tmp's colleagues are Debra Gould-Avery, Kenya Smiley, Beth Bach Gates, Steve Rief, Jill Allen, Mandy Locke, Aretta Bratcher.
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