Tammy J. Heon, Tmp Email & Phone Number

Brooksville, Florida

Responsible for developing and implementing all tourism marketing and public relations strategies for a Gulf coast eco-tourism destination, including;Re-banding of destination to provide both a unique identity and sense of place within the larger Nature Coast region;Implement digital media programs including new website, social media and email marketing programs;Develop new marketing vehicles for tourism marketing partners, expanding partner visibility using both all-inclusive no fee programs, as well as pay-to-play options;Named Chinsegut Hill Manager; acting as County's liaison and overseeing efforts of the not-for-profit Friends of Chinsegut Hill in the restoration of the historic Chinsegut Hill Manor House and adjacent retreat center;Redesigned all collateral to be more engaging and comprehensive;Relocated and expanded I-75 Visitor Information Center and opened satellite Visitor Information Center inside Weeki Wachee Springs State Park; Continue to build strategic partnerships and alliances with other members of tourism community, both locally and throughout the state of Florida;Conduct FAM tours for travel and outdoor writers;Volunteer recruitment and training.BOARDS & COMMITTEESFADMO Board of Directors, TreasurerVisit Florida Cultural, Heritage, Rural and Nature Marketing CommitteeSt. Leo University International Tourism & Hospitality Management Industry Liaison CouncilBrooksville Main Street Promotions Committee

Responsible for all aspects of marketing strategy, brand development, media buying, sponsorship development, CRM, and public relations. Developed and implemented integrated marketing programs utilizing newspaper, magazines, radio and TV, direct mail, online, email campaigns and social media. Upgraded all marketing collateral and web site, developed public relations, sales and fund-raising materials; including logos, brochures, rack cards, web site, email templates, stationary/corporate identity packages.Successfully rebranded summer theatre into premier regional theatre; increased ticket sales 190%, increased season subscribers 87%, tripled children’s theatre ticket sales and more than quadrupled children’s theatre camp enrollmentsDeveloped sponsorship program to more than triple sponsorship income and attract first corporate and national brand sponsors. Increased playbill sales by 120% while reducing production costs and establishing playbill as a profit center for organizationResearched and targeted group sales efforts, identifying new markets and tripling group sales while increasing customer satisfactionLaunched online tickets sales and implemented email and social media marketing programs leading to online sales of 37%, increasing total sales while reducing Box Office expenses

Recruited to manage all internal and external marketing production including collateral, printed materials, web site, direct mail, trade show booth and materials, and regulatory reports. Responsible for developing and managing relationships with external vendors including advertising agencies, designers, typesetters, printers and mail houses. Assisted with RFP process and development of materials to support sales team.Managed redesign of collateral system to reflect new branding, image and messagingImplemented new corporate web site including customized channels for each of five target marketsConsistently delivered high-quality marketing materials on time, within budget

Project manager for installation of customized software program for hotel and catering sales industries. Coordinated purchase and installation of proper hardware, customizing of databases and preparation for installation and training.Scheduled 37 installers and trainers for software installations, training and upgrades, managed annual software budget in excess of $6 million and training budget of $4 million dollarsCreated customer documentation for new software program. Developed documentation for customizing of client databases, increasing customer satisfaction and ease of installationContributed to company newsletter and product launch presentations

Bs-Business, Ba-Theatre

Activities and Societies: TheatreGraduated Magna Cum Laud with BS in Business Management and BA in Theatre, earned concurrently.

Certificate, Search Engine Marketing