I'm currently the digital lead globally for BioPak in a hands-on role that requires both vision and grit as we continue our international expansion. My role covers the BioPak brand across all regions, our nonprofit ‘Compost Connect’, and premium clients. I’m responsible for developing the global digital strategy, leading the strategy for our digital and e-commerce trading channels, delivering a variety of digital or infrastructure projects, and upskilling our team in digital marketing strategies, tools, and tactics. I’m skilled at level shifting with the ability to perform technical work across multiple disciplines, as well as project manage, manage people, and think strategically in line with the business's overall objectives. I’m in the process of building a dynamic team of digital experts to take our brand to the next level and cement our place on the world stage.

Oversee digital channels and project lead on global or strategic digital projects, such as email marketing automation set-up and integration (Marketo, NetSuite), email marketing nurture campaign creation, digital advertising campaigns (Google Ads – PPC, display, remarketing), SEO, rolling out websites (Magento and Wordpress) across new territories or brands, and a multi-site redesign / replatform migration.See compostconnect.org and biopak.com/sg/ for some of our latest projects.

A mat leave cover contract to oversee all marketing communications.

• Conducted competitor, website, web presence, and content audits to gain insights and develop marketing strategy• Developed and implemented overall marketing strategy with both traditional (partnership, print, tradeshow) and digital marketing (social, email, SEO, SEM) tactics• Planned and executed web (SEO), social media, email, content and paid campaigns (social, search and display)• End-to-end campaign creation and management for paid campaigns including account creation and set-up, keyword research, copywriting, landing page creation, implementation, A/B testing and optimisations (up to 100% reduced CPA)• Drove lead generation through owned, earned and paid digital channels by converting site traffic through CTAs, landing pages, and lead generation content• Improved web presence through social profile, website, Google My Business optimisations and implementing a NPS software that funnelled through to Google Reviews• Built automated and triggered marketing campaigns in Marketo to support email marketing function and track effectiveness of various partnership and owned campaigns• Led website project with a data-backed mindset (heatmapping results and analytics data) and regard for best practice design, UI/UX, SEO, content, and customer requirements• Planned, developed, wrote and optimised digital content for SEO alongside traditional content• Briefed and managed content writer and designer to ensure consistent and high-quality material• Engaged regularly with external creative agencies whilst also developing and managing relationships internally• Led two concurrent webcast/webinar series which involved sourcing speakers, creating marketing campaigns, prepping presenters, and coordinating the live events• Managed the partnership relationship with 8 core partners and worked closely with them to fully leverage the relationship through partnership marketing programs• Managed marketing budget with justification of spend and ROI

I worked on strategy, social media, and SEO/SEM projects for clients in both the private and public sectors.• Develop and implement integrated marketing strategies in the B2B and B2C environment• Conduct market and competitor research to provide input into digital plan development using tools such as SemRush, SimilarWeb, Moz, SpyFu, etc.• Prepare marketing strategy audits for distribution to clients• Conduct web presence audits by assessing technical SEO, organic search data, paid search data, keyword maps, backlinks, and social media presence with relevant tools such as SemRush, SeoQuake, ahrefs, Moz, etc.• Conduct keyword research and evaluation for SEO content and SEM campaign purposes using tools such as Soovle, Keywordtool.io, Google Search Terms Report, Google Trends, Google Keyword Planner, etc.• Research environment, develop campaign structures, set up campaigns, and write ad copy for paid search campaigns• Review and analyze campaign data using Google Analytics and other analytics tools to provide clients with actionable insights• Manage and optimize paid campaigns to achieve goals (CTR, engagement, sessions, ROI, etc.)• Monitor and maintain client social media presences across several channels (by creating content calendars and interacting with customers) and using tools such as HubSpot, HootSuite, etc.• Create digital content (blog, social posts, ad copy, etc.) and marketing collateral (articles, e-books, slide decks, etc.) for clients• Build productive working relationships with internal stakeholders and external clients

• Implemented marketing campaigns and motivated teams to reach KPIs (impressions, engagements, etc.)• Liaison between head-office and clients• Responsible for communicating key messages while attracting, interacting, and creating brand awareness with various clients and audiences• Support the engagement of teams across Point of Connections activities• Invoicing and form management for marketing campaigns• Coordinate the distribution and logistics of activity materials to market

• Created first financial templates for uOPRA and opened banking • Created procedure regarding finance protocols• Managed club financials

• Facilitated sophisticated communication with managers, service providers, and clients• Coordinated tight deadlines and multi-tasked on given projects• Interpreted research and used insights to create marketing materials • Designed layout and functionality of website and created article content

• Prepared project deliverables (reports and presentations)• Create financial models and provided business analytics• Create and update large data sets• Analyzed financial and operational data from multiple sources and created reports of insights in a concise manner

• Represented company for regional high-traffic events• Attracted and interacted with potential leads while delivering key messages

• Motivated children ages 3-16 on how to enjoy and understand math• Determined creative ways to teach students