Tammy Hobar Email & Phone Number

Pennsylvania, United States

Kutztown, Pennsylvania, United States

Rodale Institute is a nonprofit growing the organic movement through rigorous, solutions-based research, farmer training, and consumer education. Through organic leadership, Rodale Institute improves the health and well-being of people and the planet. As Brand Manager I am thrilled to join an exciting team working to grow the Rodale Institute brand through.

- Led marketing and eCommerce promotional campaign development from conception through execution for leading natural pet food brand.- Worked in conjunction with sales and eCommerce teams to develop marketing plans in support of sales goals for pet specialty, grocery and eCommerce and identified key strategies, priorities and tactics to achieve those.

Whitehall, PA

Provide freelance marketing support including copy writing, project management, and proposal writing for publishing partners.

Emmaus, PA

- Managed all joint marketing for the Organic Life and Prevention brands including content marketing, digital and print advertising campaign development for hundreds of advertising partners.- Actively participated, as member of the senior advisory team, in budget developing sales strategy, budget management, analyzing key brand performance metrics and.

Germansville, PA

- SEO Optimized Copy writing for blogs, websites, social media posts, and marketing communications- PR and Media Relations- Print and digital advertising strategy- Experience using Weebly and WordPress for website updates- Analyzed and advised clients on marketing strategy and implementation

-Provided support for marketing teams including sales material development, copy writing, and campaign execution.-Provided event planning support for National Parks mobile marketing tour including client management, copy writing, logistics, and project management.

- Creation of marketing materials and new advertising platforms to meet aggressive revenue goals in support of magazine relaunch- Developed National Farmers Market event tour, offering advertisers added value opportunities including cooking demonstrations, sampling, and custom activation- Ideation and execution of a wide variety of events ranging from.

-Developed and executed merchandising programs to attract and retain ad revenue.-Responsible for sales and execution of 40 city mobile marketing tour, including tour scheduling, team selection and management and budget.-Coordinated presence at grassroots events and large branded events.-Trade show logistics management for twice annual Outdoor Retailer.

Added value execution, trade show management, event coordination, and marketing and sales team support.

Supported marketing team on execution of added value and marketing events; travel arrangements, public relations support, and trade show management.

Emmaus, PA

Sales support including contact management, materials trafficking, preparation of insertion orders, expenses, and travel arrangements

Allentown, Pennsylvania Area

Provide administrative support for travel company including website copy, sales materials, coordinate printing of materials, mailings, and assistance with travel logistics.

Resource development, special events, volunteer coordination, public speaking, and other administrative duties.

Ba, English/Communications

Activities and Societies: Student Activities Board, Coffeehouse Chair; Yearbook; Sigma Tau Delta English Honor Society; Butz Prize Recipient

Education record