Tammy Hobar Email & Phone Number

Pennsylvania, United States

Kutztown, Pennsylvania, United States

Rodale Institute is a nonprofit growing the organic movement through rigorous, solutions-based research, farmer training, and consumer education. Through organic leadership, Rodale Institute improves the health and well-being of people and the planet. As Brand Manager I am thrilled to join an exciting team working to grow the Rodale Institute brand through impactful partnerships, education and outreach. Let's connect to discuss how we can work together towards a healthier, regenerative organic… Show more Rodale Institute is a nonprofit growing the organic movement through rigorous, solutions-based research, farmer training, and consumer education. Through organic leadership, Rodale Institute improves the health and well-being of people and the planet. As Brand Manager I am thrilled to join an exciting team working to grow the Rodale Institute brand through impactful partnerships, education and outreach. Let's connect to discuss how we can work together towards a healthier, regenerative organic future. Show less

- Led marketing and eCommerce promotional campaign development from conception through execution for leading natural pet food brand.- Worked in conjunction with sales and eCommerce teams to develop marketing plans in support of sales goals for pet specialty, grocery and eCommerce and identified key strategies, priorities and tactics to achieve those goals.- Provided support for sales and eCommerce campaigns, including development of materials, campaign monitoring and optimization.-… Show more - Led marketing and eCommerce promotional campaign development from conception through execution for leading natural pet food brand.- Worked in conjunction with sales and eCommerce teams to develop marketing plans in support of sales goals for pet specialty, grocery and eCommerce and identified key strategies, priorities and tactics to achieve those goals.- Provided support for sales and eCommerce campaigns, including development of materials, campaign monitoring and optimization.- Managed brand visual presence for promotional campaigns and sales material development including creative brainstorming, management of design team workflow, production of point of sale materials, trade show graphics, and development of print, social and digital advertising materials.- Developed trade show marketing plan, managed brand visual presence, booth setup and event logistics, and executed sponsorships for two major trade shows.- SEO copy writing for eCommerce, website and blog; website maintenance in Drupal.- Provided marketing support and analyzed customer service trends from digital and live customer service calls. Show less

Whitehall, Pa

Provide freelance marketing support including copy writing, project management, and proposal writing for publishing partners.

Emmaus, Pa

- Managed all joint marketing for the Organic Life and Prevention brands including content marketing, digital and print advertising campaign development for hundreds of advertising partners.- Actively participated, as member of the senior advisory team, in budget developing sales strategy, budget management, analyzing key brand performance metrics and optimizing campaigns to achieve goals.- Created integrated advertising campaigns for new and existing advertisers that harnessed print… Show more - Managed all joint marketing for the Organic Life and Prevention brands including content marketing, digital and print advertising campaign development for hundreds of advertising partners.- Actively participated, as member of the senior advisory team, in budget developing sales strategy, budget management, analyzing key brand performance metrics and optimizing campaigns to achieve goals.- Created integrated advertising campaigns for new and existing advertisers that harnessed print, digital and social media platforms to most effectively communicate brand messaging. - Developed integrated digital marketing opportunities including cobranded, native and custom content, rich media and high impact units, geo and demo-targeted media, social media campaigns and etc.- Wrote and created digital and print marketing materials, advertisements, advertorials, event collateral, microsites, digital advertising and all aspects of advertising campaigns.- Developed and executed high profile events, promotional campaigns and other added value opportunities designed to enhance advertising campaigns, attract and retain advertising partners. Show less

Germansville, Pa

- SEO Optimized Copy writing for blogs, websites, social media posts, and marketing communications- PR and Media Relations- Print and digital advertising strategy- Experience using Weebly and WordPress for website updates- Analyzed and advised clients on marketing strategy and implementation

-Provided support for marketing teams including sales material development, copy writing, and campaign execution.-Provided event planning support for National Parks mobile marketing tour including client management, copy writing, logistics, and project management.

- Creation of marketing materials and new advertising platforms to meet aggressive revenue goals in support of magazine relaunch- Developed National Farmers Market event tour, offering advertisers added value opportunities including cooking demonstrations, sampling, and custom activation- Ideation and execution of a wide variety of events ranging from cocktail parties through a multi-day culinary studio sponsorship at the Philadelphia Flower Show- Conceptualized integrated custom… Show more - Creation of marketing materials and new advertising platforms to meet aggressive revenue goals in support of magazine relaunch- Developed National Farmers Market event tour, offering advertisers added value opportunities including cooking demonstrations, sampling, and custom activation- Ideation and execution of a wide variety of events ranging from cocktail parties through a multi-day culinary studio sponsorship at the Philadelphia Flower Show- Conceptualized integrated custom advertiser solutions including 2 Min Integrated Marketing Award nominees- Worked hand in hand with Publisher to generate 40 new advertisers, driving a more than 15% increase in print ad sales and an 85% increase in digital ad sales- Successful management of marketing staff and stable of freelance support- Achievement demonstrated by steady professional growth and promotion Show less

-Developed and executed merchandising programs to attract and retain ad revenue.-Responsible for sales and execution of 40 city mobile marketing tour, including tour scheduling, team selection and management and budget.-Coordinated presence at grassroots events and large branded events.-Trade show logistics management for twice annual Outdoor Retailer Trade show.-Developed and managed strategic partnerships to extend brand awareness.-Created marketing ads and event… Show more -Developed and executed merchandising programs to attract and retain ad revenue.-Responsible for sales and execution of 40 city mobile marketing tour, including tour scheduling, team selection and management and budget.-Coordinated presence at grassroots events and large branded events.-Trade show logistics management for twice annual Outdoor Retailer Trade show.-Developed and managed strategic partnerships to extend brand awareness.-Created marketing ads and event collateral materials. Show less

Added value execution, trade show management, event coordination, and marketing and sales team support.

Supported marketing team on execution of added value and marketing events; travel arrangements, public relations support, and trade show management.

Emmaus, Pa

Sales support including contact management, materials trafficking, preparation of insertion orders, expenses, and travel arrangements

Allentown, Pennsylvania Area

Provide administrative support for travel company including website copy, sales materials, coordinate printing of materials, mailings, and assistance with travel logistics.

Resource development, special events, volunteer coordination, public speaking, and other administrative duties.

Ba, English/Communications

Activities and Societies: Student Activities Board, Coffeehouse Chair; Yearbook; Sigma Tau Delta English Honor Society; Butz Prize Recipient

Education record