Tammy J. Email & Phone Number

Newport, Wales, United Kingdom

Newport, Wales, United Kingdom

South Wales

Flexible marketing support for micro-SMEs, helping to develop effective marketing strategies and processes. Support includes:• Brand development • Proposition development• Web site traffic growth • Content development and planning• Campaign management• Collateral development• Social media • Training

Caerphilly

- Developed and delivered a refreshed brand style, messaging, and brand book- Responsible for reporting, budgeting, and all associated marketing activities - Development of the digital strategy, increasing reach and engagement with smart digital investment and platforms- Responsible for Nuaire’s brand communication, content, and PR strategy, with outreach to national media with coverage in The Express, The Star and BBC radio - Actively collaborate with key stakeholders across the business including the senior management team, heads of service and product managers, to ensure marketing activities support business objectives and improve working relationships

Bridgend

- Development and delivery of overarching strategic marketing plan including audienceidentification (including persona types), robust competitor analysis and identification ofstrategic partnerships- Developing and managing the NPD process ensuring a roadmap of future productreleases include online learning- Ownership of customer experience initiatives, including Voice of the Customer andimplementation of NPS scoring- Ensure all marketing activities are both measurable and transparent, working towardsrevenue attribution for every tactic- Position TSW Training as a thought leader within the training sector through thedevelopment of a content plan including whitepapers, gated assets on the website,webinars and blogs

Cardiff

- The development and delivery of Eurobond Laminates and Eurobond Doors marketingstrategy in the UK and key international territories, including the Middle East andAustralia- Creation and execute the annual communications plan in an integrated manner for bothinternal and external stakeholders- Develop internal systems to effectively manage customer relationships through theformulation of a CRM process within Vantage 9- Manage the brand portfolio at a corporate and product portfolio level- Create and maintain a sustainable content plan to position Eurobond as the industryleader in the offsite construction industry

Parc Nantgarw, Cardiff

- Ownership of the sales pipeline, including weekly reporting via CRM systems SalesLogix,Salesforce and Microsoft AX- Drive the membership development strategy to increase scheme membership by reducingattrition and growing new registrations- Develop and implement a five-stage membership lifecycle model to determine a ‘best inclass’ membership journey to engage members and drive revenue growth- Manage and grow affinity partnerships with organisations such as Screwfix and B&Q tosupport and extend membership benefits packages- Extensive use of in-house databases to create sophisticated selections for directmarketing campaigns, including campaign briefing and resource allocation with internaltelesales team to maximise leads and drive sales

Responsibilities include:• To develop and deliver the marketing strategy for the accreditation portfolio of products.• The development and implementation of a member engagement programme. • To deliver integrated, content-led marketing campaigns.• Measure, analyse and report on campaign effectiveness against targets. • Identify and plan exhibition and sponsorship opportunities.• Proposition development for key product areas (safecontractor and exor).• To act as brand champion at all times.• To deliver all marketing communications within agreed timescales and budget.

Responsibilities included:• The planning, production and execution of literature for both safecontractor and exor.• Ensuring effective, branded marketing communications including the company website, print communication and e-communications.• Developing targeted campaigns aimed at specific vertical industry sectors. • Demonstrate RoI on all marketing activity.• Manage the external PR company, ensuring consistent, concise and clear messages are delivered via a range of industry specific publications.• Deliver an events programme to ensure that brand presence is maximised and strategic objectives are met.

Ebbw Vale

- Responsible for the communications and marketing of the Home Office EngagedCommunities Hallmark Pilot Project for Safer Blaenau Gwent’s Community SafetyPartnership- To proactively seek out and deliver publicity and marketing opportunities across allpartner agencies, including the police, ambulance and fire services, and communitygroups such as GAVO, to the pilot project- Act as the communications liaison officer between the Safer Blaenau Gwent partneragencies- Provide an effective press and public relations service to print and broadcast media for thepilot project, Safer Blaenau Gwent and its partners and stakeholders, achieving nationalTV (Wales Today) and radio (BBC Radio Wales) coverage of the Participatory Budgeting(PB) events- To deliver the first PB event in Blaenau Gwent- Collaborate with both the PB Unit and Wales PB Unit as part of the national PB evaluationpilot

- To produce quality and timely marketing activity in response to briefs received from theUniversity in general and the Faculties and support departments- Ensure all marketing outputs are ‘fit’ for the target market and support the University’sobjectives- Work alongside the Marketing Executives and Marketing Manager in the delivery ofmarketing promotional activity across the University- Provide proof-reading support for other members of the team and department as a wholeLiaise on a day to day basis with advertising agencies, printers, designers and copywriters- To support the work of the Marketing & Student Recruitment department, includingattendance at Open Days and HE Fairs

Caerphilly

- Creation of marketing communications materials including direct mail, catalogue andbrochure production, promotional literature and sales briefings- Ensuring concise, clear and consistent messages are delivered to diverse customer typesacross the Nuaire brands- Responsible for all exhibition events from conception to completion, including standdesign, logistics, set up and budget management- Financial management of the marketing budget, including planning, forecasts andmonitoring expenditure against budget

Bachelor Of Arts - Ba

Education record