Your company’s success depends on an effective marketing strategy. In fact, you know that companies live or die by the caliber of their marketing leadership. Yet businesses in growing B2B and enterprise sectors like technology, SaaS and healthcare still find it difficult to justify the expense of a full-time CMO.Instead, they place their bets on tactics-driven approaches led by junior teams and marketing specialists – and they’re often disappointed with the results. What are they missing? A clearly-defined value proposition, cohesive brand messaging and effective communication channels to specific target audiences. Finding the time or budget to fill this gap with an expert who is up to the challenge of crafting a winning growth strategy can be difficult. A fractional CMO offers executive-level marketing leadership – and all the yield that comes along with it:Holistic marketing strategies amplify the brand, articulate the company's value to the market and maximize that value through optimal messaging, channels and experiencesMeasurable tactics that leverage integrated campaigns drive visibility, pipeline growth, and market credibilityDeep expertise and knowledge for effective planning, flawless execution, support and coaching for existing teams, and effective evaluation of marketing tech stack and outsourced resources I can help you build the playbook you need to get marketing results. Available for retainer- (preferred) and project-based work, as well as content needs.Areas of Expertise: B2B Marketing and Brand Strategy ▪ Content Marketing ▪ Product Marketing ▪ Sales Enablement ▪ Brand Storyteller ▪ Digital Strategy ▪ Strategic Planning ▪ Revenue Growth ▪ Cost Reduction ▪ Annual Budgeting ▪ Key Performance Metrics ▪ Cross-Functional Team Leadership ▪ Executive Communication ▪ Media, Analyst and Investor Relations ▪ Community Building ▪ Social Media ▪ Customer Relationships ▪ Crisis Communications ▪ Thought Leadership ▪ Communications for Mergers & Acquisitions