Tammy Smith Email & Phone Number

Eden Prairie, Minnesota, United States

Taking products from concept to commercialization.

Greater Minneapolis-St. Paul Area

Greater Minneapolis-St. Paul Area

Greater Minneapolis-St. Paul Area

Greater Minneapolis-St. Paul Area

Greater Minneapolis-St. Paul Area

National-to-local strategy: Developed and supported broad initiatives that have local impact in 8 NE states during Covid-19 crisis.Market specific collaboration: Engaged 35 field sale and health plan leaders on local marketing strategies that meet market-specific goals and objectives.Oversaw local marketing budgets of up to $1.2M; launched over 80 campaign support materials targeting acquisition and retention of market share of 32% - 100% in 8 states.

Greater Minneapolis-St. Paul Area

Project/program management along with implementation of marketing to over 2.0M Rewards Members (consumers) nationally; contract position.Strategy lead, in addition to collaboration with Regulatory Affairs and legal teams, marketing creative/brand teams, and development and execution of communication plans.Assisted in third-party vendor negotiation for a $6.3M contract; vendor administered Rewards Member program.Worked with IT to implement a SSO process for New York market field team… Show more Project/program management along with implementation of marketing to over 2.0M Rewards Members (consumers) nationally; contract position.Strategy lead, in addition to collaboration with Regulatory Affairs and legal teams, marketing creative/brand teams, and development and execution of communication plans.Assisted in third-party vendor negotiation for a $6.3M contract; vendor administered Rewards Member program.Worked with IT to implement a SSO process for New York market field team of 25 associates. Show less

Houston, Texas Area

Implemented the first e-commerce platform for the company, along with mobile apps.Oversaw system data clean-up for over 10K products, digital marketing campaigns, and lead generation via a new CRM software.Developed annual strategic marketing plans to drive growth and customer acquisition.Built and developed the first marketing team in the company’s 75-year history.Led and expanded The Epicurean Project – an annual food industry culinary event hosted by Martin Foods.

Companies can set strategies and have goals and initiatives to support those strategies. But, many companies are less than effective in executing and implementing those initiatives and therefore don't obtain desired results. My greatest strength is in setting, executing and implementing growth strategies and goals. I do this by building, mentoring and leading high performance teams, and creating forward-movement of cross-functional collaboration, all in efforts to meet and exceed company… Show more Companies can set strategies and have goals and initiatives to support those strategies. But, many companies are less than effective in executing and implementing those initiatives and therefore don't obtain desired results. My greatest strength is in setting, executing and implementing growth strategies and goals. I do this by building, mentoring and leading high performance teams, and creating forward-movement of cross-functional collaboration, all in efforts to meet and exceed company goals. I am adept at learning new industries and can very quickly get up and running on any project, department, strategy. Contact me to discuss how I can put strategies in motion and execute with positive results. I'm open to full-time or contract consulting. Ph. 920-750-8753 Show less

Monroe, Ct

Built, developed and delivered go-to-market strategies using various channels (catalog, web, inside sales) to gain market share within the Early Childhood (Birth – Pre-K) education industry. New catalog built from concept to in-school mail, website tab created to support Early Childhood. Generated 56% more revenue vs forecast in first 2 months in market. On-boarded over 2,500 new products and 50 vendors.

Greenville, Wi

Full P&L accountability and overall leadership of a $175M business unit of specialty educational products.Led category and product marketing efforts; oversaw merchandising, product development, professional development. Managed and mentored 5 direct and 24 indirect reports.Created and executed plan to align targeted category (early childhood, special needs, physical education, art) efforts that delivered 2.7% revenue increase ($500,000) within the education industry; previous 4-year… Show more Full P&L accountability and overall leadership of a $175M business unit of specialty educational products.Led category and product marketing efforts; oversaw merchandising, product development, professional development. Managed and mentored 5 direct and 24 indirect reports.Created and executed plan to align targeted category (early childhood, special needs, physical education, art) efforts that delivered 2.7% revenue increase ($500,000) within the education industry; previous 4-year industry sales decline. Show less

Greenville, Wi

Requested by the President to fill the position based on extensive marketing background and significant prior contributions.Directed multi-channel marketing initiatives to all customer channels for $300M in sales to 14,000 school districts. Managed 7 direct and 12 indirect reports.Collaborated with national accounts; developed and implemented strategies to utilize alternate channels targeting B2C market opportunities. Program delivered positive FY results against industry challenges… Show more Requested by the President to fill the position based on extensive marketing background and significant prior contributions.Directed multi-channel marketing initiatives to all customer channels for $300M in sales to 14,000 school districts. Managed 7 direct and 12 indirect reports.Collaborated with national accounts; developed and implemented strategies to utilize alternate channels targeting B2C market opportunities. Program delivered positive FY results against industry challenges. Collaborated with finance to develop pricing on both commodity and long-tail products to maximize margins across a diverse product mix, taking into account customer programs, promotions, and market basket. Show less

Greenville, Wi

Assigned to a new position; charged with resolution of high product backorder and customer fill rates issues.Achieved goal of developing, implementing, and launching 5 flow cells, in 5 weeks, on time, on budget, designed to support customer order processing and fulfillment. Improved order fill rate from 91% to 96%, reduced backorders by 60%, and increased speed of vendor payments by 74%. Managed 3 direct and 50 indirect reports.Built zero-based budget and YOY budget based on overall… Show more Assigned to a new position; charged with resolution of high product backorder and customer fill rates issues.Achieved goal of developing, implementing, and launching 5 flow cells, in 5 weeks, on time, on budget, designed to support customer order processing and fulfillment. Improved order fill rate from 91% to 96%, reduced backorders by 60%, and increased speed of vendor payments by 74%. Managed 3 direct and 50 indirect reports.Built zero-based budget and YOY budget based on overall strategic initiatives and goals. Show less

Greenville, Wi

Managed merchandising operations for the Educational Resources division including item control, field sales training, catalog production, direct order entry. Responsible for accuracy/ data integrity of approximately 100,000 items. Instrumental in the divison transition to the Oracle platform system. Managed 4 direct reports/20 indirect reports.

Greenville, Wi

Managed $50 million in sales within early childhood, instructional materials, and teaching resources. Responsible for item assortment, catalog page layouts, profitability and supplier costing/programs/profiles within the categories. Responsible for launch and maintenance of the Childcraft/Education Essentials division project resulting in a 3% sales increase by 73% of the sales reps. Managed up to 5 direct reports.

Green Bay, Wi

Managed $500 million in sales for 3 key product categories, branded and private label cheese products. Responsible for marketing of assigned product categories across all trade channels. Oversaw various aspects of marketing, including pricing, customer programs/promotions, product knowledge, and production and forecasting.

Omaha, Ne

Managed $147 million in sales for 3 key brands, Hunt’s, Angela Mia and Gulden’s, in addition to $10 million in private label brands. Responsible for $2 million marketing budget. Oversaw various aspects of marketing, including pricing, customer programs, production, forecasting.

Appleton, Wi

Managed $107 million in sales under one key brand, Anchor, and five sub-brands, including Poppers Stuffed Jalapenos. Responsible for $1.3 million marketing budget. Oversaw all aspects of marketing including market research, advertising, sales promotion, POS materials. - Brand Manager, Foodservice (1999 – 2001)Managed $130 million in sales under three brands and private label. Responsible for $500,000 marketing budget. Responsible for successful brand/new product launch -… Show more Managed $107 million in sales under one key brand, Anchor, and five sub-brands, including Poppers Stuffed Jalapenos. Responsible for $1.3 million marketing budget. Oversaw all aspects of marketing including market research, advertising, sales promotion, POS materials. - Brand Manager, Foodservice (1999 – 2001)Managed $130 million in sales under three brands and private label. Responsible for $500,000 marketing budget. Responsible for successful brand/new product launch - Olivenos Stuffed Olives; sold over $1.3 million during first six months Show less

Ankeny, Ia

Managed over $15 million in sales of Durkee branded products. Provided marketing support to the national account sales team for custom blend business. Coordinated internal set-up of operations to focus on manufacturing custom blends. Directly involved in making account calls with the sales team.

Managed $250 million in sales of Spice Islands, Durkee, French's, Tone's, Dec-A-Cake and private label products. Oversaw 5 product marketing managers and 3 indirect reports. Managed consumer and foodservice marketing budgets of $5 million.

Ankeny, Ia

Managed over $46 million in sales of Durkee brand and private label products. Managed 900+ SKUs consisting of spices/seasoning blends. Actively involved with sales on customer calls.

Ankeny, Ia

New Products Marketing Manager, Foodservice (1994 - 1996)Researched/Developed new products based on market potential and trends. Concept to Commercialization. - Marketing Assistant (1992 - 1994)

Bachelor Of Business Administration (Bba), Business - Marketing

Bachelors Of Science, Home Economics In Business - Retail