Tammy Levine Email & Phone Number

Redmond, Washington, Us

- Lead a team of marketing professionals responsible for evangelizing Xbox to third party game developers and publishers, promoting 3P games and driving outsized impact for partners. This work includes marketing 3P titles such as Roblox and the $1B ID@Xbox portfolio, developing new 3P promotional programs, overseeing Xbox O&O developer channels and producing technical learning conferences featuring Microsoft Gaming AI, Azure for Gaming and other GaaS solutions.- Formed, and now lead the first Developer Marketing team at Xbox. Our marketing programs have helped create more than $1B in economic opportunity for professional game creators and companies around the world. Member of the Marketing Leadership Team and Xbox Extended Leadership team, responsible for representing the voice of 3P game creators and technology partners within Xbox. This role is expansive, running across internal messaging, executive communications, 3P partner engagement and event marketing.- Actively guide our global 3P partner storytelling to position Xbox as a resource and establish Xbox as a trusted, helpful platform where all creators are welcome and empowered to succeed. - Play a leadership role in shaping product positioning, messaging, campaigns and assets development. Partner with technology leaders across Microsoft and 3P organizations to translate technical complexity into engaging marketing materials, identify new market/audience opportunities, and demonstrate the creative and commercial impact of Xbox platform expansion, Microsoft Gaming tools and Copilot-enabled solutions.- Led employee and executive communications strategy for Xbox Gaming Ecosystem Organization (GEO) leadership team, beginning shortly after its formation in 2021 through the high profile and highly successful transition of its seniormost leader to President of Xbox in 2023.

Redmond, Washington, Us

Cupertino, California, Us

Manage global communications for App Store, the #2 product at Apple following the iPhone, and app developers across product, platform, technology and ecosystem initiatives. Align to corporate priorities, crafting PR plans, establishing key messages, writing blog, press releases and Q&As, managing media relationships, coaching/training developers and internal teams and conducting media briefings.

Redwood City, Ca, Us

• Global lead for EA’s live engagement strategy across all external events. • Executive communications partner and advisor to EVP of Studios on employee messaging platform and strategic studio initiatives.• Bring EA into the Experience Economy; Define the purpose, design the strategy, craft the experience and deliver consistent quality across EA’s event experience for press, partners, influencers, consumers and employees. • Proven leader with Team Health score of 89% (vs. 69% in wider Marcom).• Direct two PR agencies and multiple production companies. Manage an internal a team of eight.• Manage $10M+ department budget.

Redwood City, Ca, Us

Lead the Worldwide Product PR Department for the EA Games Label, the divison of the company responsible for Need for Speed, Dead Space, Dante's Inferno, Battlefield, Mass Effect and more. Oversee five studios and a PR team that spans four cities to ensure the team is healthy and happy, the studios are delivered clear PR Plans and that awareness metrics positions each game for global commercial success. Prior to moving into the Games Label, I worked as Director of Corporate Communications, reporting to the Vice President of Corporate Communications on a variety of projects that promoted our business strategies and drove recruitment & retention. My projects included promoting EA’s studios in Los Angeles, Montreal and Tokyo, publicizing EA’s education initiative including the EA Interactive Entertainment Program at USC and promoting EA’s music initiative including EA TRAX™ and Next Level Music LLC. Also falling within my portfolio was PR for EA’s mobile games, supporting EA Partners (EAP) and crafting messaging regarding industry issues.

Redwood City, Ca, Us

• Managed comms for new studio M&A including Bioware, Respawn and others.

Redwood City, Ca, Us

• Led communications for EA’s studios, music and education programs.

Chuo-Ku , Tokyo, Jp

At Konami my responsibilities were divided in to three main areas; Product PR, Internal PR and Web Management. Specific tasks include product launch planning, corporate messaging, product positioning, consumer and enthusiast media relations, budget management and agency management. Day-to-day responsibilities also included analyzing the interactive entertainment industry and making recommendations to Japan HQ based on my findings.

Los Angeles, California, Us

Clients included Konami, Universal Interactive Entertainment, Bethesda Softworks, Ubi Soft and Ripcord Games.

Saint-Mandé, Île-De-France, Fr

Responsible for US PR for the PC Games business.

Dorval, Quebec, Ca

Worked closely with the developer relations team to understand the graphics performance of the Matrox Mystique and promote the card with gaming media in Canada and the US.

Master Of Arts, Cultural Studies/Critical Theory And Analysis

Bachelor Of Arts (B.A.), English