Tammy Levine

Tammy Levine Email and Phone Number

General Manager, Xbox Marketing @ Microsoft
Redmond, WA
Tammy Levine's Location
San Mateo, California, United States, United States
Tammy Levine's Contact Details

Tammy Levine personal email

n/a
About Tammy Levine

My work has a theme to it. Every job has had one thing in common: storytelling. I listen to people – I mean really listen; listen to the words they use, the things they say, and especially the things they don’t say. I help turn an idea, an experience or a vision into something other people can love as much as you do. Sometimes I help tell big, global brand stories, while other times the stories are personal and profoundly intimate. Whatever the role, no matter the business, at the heart of it, I always find smart, passionate people working to create something that will enrich the lives of the people around them. And I help make it real. I'm a strategic business thinker and operator with a track record for delivering results, influencing outcomes and earning trust. I thrive when the intensity heats up and I’ve led executives, brands and teams through the elation of growth and the devastation of failure, both physical and financial. Over the years, I’ve served in a variety of roles across marketing: Developer Marketing, Event Marketing, Executive Comms, Product PR, Employee Communications, and Corporate Communications.At Microsoft, I founded our first Game Developer Marketing function, with my team working in partnership with Developer Relations and Partner Management. I also lead our Executive and Employee Comms for the President of Xbox, helping to create a thriving team culture. At Apple, I launched Apple Arcade and focused on App Store and Developer Comms, with a vertical expertise in gaming. At EA, I led global PR and Events, setting the enterprise strategy for both functions. One of the greatest highlights of my career was creating and producing the EA PLAY gaming festivals in 2016, 2017 and 2018. Three events, each welcoming 10-20k people including players, press and partners. I’ve had the privilege of working with some of the most creative minds in entertainment, and launched 250+ games including Battlefield, Castlevania, Crash Bandicoot, Dance Dance Revolution, FIFA, Madden NFL, Medal of Honor, Need for Speed, Mass Effect, Metal Gear Solid, Plants vs Zombies, Rayman, Spyro the Dragon, Star Wars, The Elder Scrolls, The Sims and more. Each one has left me with incredible memories and lifelong friendships. As a global lead for the Women in Gaming ERG at Xbox, I am actively involved with the community. My commitment to empowering emerging leaders and executives to succeed in corporate America extends beyond Xbox to other women’s networks. I am a native of Montreal, Canada but now live with my husband, sons and dogs in California.

Tammy Levine's Current Company Details
Microsoft

Microsoft

View
General Manager, Xbox Marketing
Redmond, WA
Website:
microsoft.com
Employees:
10
Company phone:
0124 415 8000
Tammy Levine Work Experience Details
  • Microsoft
    General Manager, Xbox Marketing
    Microsoft Dec 2022 - Present
    Redmond, Washington, Us
    - Lead a team of marketing professionals responsible for evangelizing Xbox to third party game developers and publishers, promoting 3P games and driving outsized impact for partners. This work includes marketing 3P titles such as Roblox and the $1B ID@Xbox portfolio, developing new 3P promotional programs, overseeing Xbox O&O developer channels and producing technical learning conferences featuring Microsoft Gaming AI, Azure for Gaming and other GaaS solutions.- Formed, and now lead the first Developer Marketing team at Xbox. Our marketing programs have helped create more than $1B in economic opportunity for professional game creators and companies around the world. Member of the Marketing Leadership Team and Xbox Extended Leadership team, responsible for representing the voice of 3P game creators and technology partners within Xbox. This role is expansive, running across internal messaging, executive communications, 3P partner engagement and event marketing.- Actively guide our global 3P partner storytelling to position Xbox as a resource and establish Xbox as a trusted, helpful platform where all creators are welcome and empowered to succeed. - Play a leadership role in shaping product positioning, messaging, campaigns and assets development. Partner with technology leaders across Microsoft and 3P organizations to translate technical complexity into engaging marketing materials, identify new market/audience opportunities, and demonstrate the creative and commercial impact of Xbox platform expansion, Microsoft Gaming tools and Copilot-enabled solutions.- Led employee and executive communications strategy for Xbox Gaming Ecosystem Organization (GEO) leadership team, beginning shortly after its formation in 2021 through the high profile and highly successful transition of its seniormost leader to President of Xbox in 2023.
  • Microsoft
    Head Of Gaming Ecosystem Engagement
    Microsoft Mar 2021 - Present
    Redmond, Washington, Us
  • Apple
    Director Corporate Communications, App Store
    Apple Dec 2018 - Feb 2021
    Cupertino, California, Us
    Manage global communications for App Store, the #2 product at Apple following the iPhone, and app developers across product, platform, technology and ecosystem initiatives. Align to corporate priorities, crafting PR plans, establishing key messages, writing blog, press releases and Q&As, managing media relationships, coaching/training developers and internal teams and conducting media briefings.
  • Electronic Arts (Ea)
    Head Of Global Pr & Events
    Electronic Arts (Ea) Jan 2014 - Nov 2018
    Redwood City, Ca, Us
    • Global lead for EA’s live engagement strategy across all external events. • Executive communications partner and advisor to EVP of Studios on employee messaging platform and strategic studio initiatives.• Bring EA into the Experience Economy; Define the purpose, design the strategy, craft the experience and deliver consistent quality across EA’s event experience for press, partners, influencers, consumers and employees. • Proven leader with Team Health score of 89% (vs. 69% in wider Marcom).• Direct two PR agencies and multiple production companies. Manage an internal a team of eight.• Manage $10M+ department budget.
  • Electronic Arts (Ea)
    Vice President Of Public Relations
    Electronic Arts (Ea) Jun 2010 - Jan 2014
    Redwood City, Ca, Us
    Lead the Worldwide Product PR Department for the EA Games Label, the divison of the company responsible for Need for Speed, Dead Space, Dante's Inferno, Battlefield, Mass Effect and more. Oversee five studios and a PR team that spans four cities to ensure the team is healthy and happy, the studios are delivered clear PR Plans and that awareness metrics positions each game for global commercial success. Prior to moving into the Games Label, I worked as Director of Corporate Communications, reporting to the Vice President of Corporate Communications on a variety of projects that promoted our business strategies and drove recruitment & retention. My projects included promoting EA’s studios in Los Angeles, Montreal and Tokyo, publicizing EA’s education initiative including the EA Interactive Entertainment Program at USC and promoting EA’s music initiative including EA TRAX™ and Next Level Music LLC. Also falling within my portfolio was PR for EA’s mobile games, supporting EA Partners (EAP) and crafting messaging regarding industry issues.
  • Electronic Arts (Ea)
    Senior Director Of Public Relations
    Electronic Arts (Ea) Jun 2006 - Jun 2010
    Redwood City, Ca, Us
    • Managed comms for new studio M&A including Bioware, Respawn and others.
  • Electronic Arts (Ea)
    Director Of Public Relations
    Electronic Arts (Ea) Jan 2004 - Jun 2006
    Redwood City, Ca, Us
    • Led communications for EA’s studios, music and education programs.
  • Konami Digital Entertainment America
    Director Of Public Relations
    Konami Digital Entertainment America Mar 2002 - Dec 2003
    Chuo-Ku , Tokyo, Jp
    At Konami my responsibilities were divided in to three main areas; Product PR, Internal PR and Web Management. Specific tasks include product launch planning, corporate messaging, product positioning, consumer and enthusiast media relations, budget management and agency management. Day-to-day responsibilities also included analyzing the interactive entertainment industry and making recommendations to Japan HQ based on my findings.
  • Bender/Helper Impact
    Senior Account Executive
    Bender/Helper Impact Jun 2000 - Mar 2002
    Los Angeles, California, Us
    Clients included Konami, Universal Interactive Entertainment, Bethesda Softworks, Ubi Soft and Ripcord Games.
  • Ubisoft
    Public Relations Manager
    Ubisoft Dec 1998 - May 2000
    Saint-Mandé, Île-De-France, Fr
    Responsible for US PR for the PC Games business.
  • Matrox
    Public Relations Manager
    Matrox Apr 1998 - Dec 1998
    Dorval, Quebec, Ca
    Worked closely with the developer relations team to understand the graphics performance of the Matrox Mystique and promote the card with gaming media in Canada and the US.

Tammy Levine Skills

Media Relations Press Releases Public Relations Corporate Communications Video Games Digital Media Social Media Strategic Communications Marketing Communications Internal Communications Publicity Creative Direction Entertainment Interactive Entertainment Management Crisis Communications Strategy Strategic Partnerships Social Networking Integrated Marketing Creative Writing Event Planning Community Management Content Management Seo Marketing Mobile Games Executive Coaching Executive Management New Media Leadership Search Engine Optimization Content Strategy Digital Marketing

Tammy Levine Education Details

  • Mcgill University
    Mcgill University
    Cultural Studies/Critical Theory And Analysis
  • Mcgill University
    Mcgill University
    English

Frequently Asked Questions about Tammy Levine

What company does Tammy Levine work for?

Tammy Levine works for Microsoft

What is Tammy Levine's role at the current company?

Tammy Levine's current role is General Manager, Xbox Marketing.

What is Tammy Levine's email address?

Tammy Levine's email address is tschachter@ea.com

What schools did Tammy Levine attend?

Tammy Levine attended Mcgill University, Mcgill University.

What are some of Tammy Levine's interests?

Tammy Levine has interest in Children, Disaster And Humanitarian Relief.

What skills is Tammy Levine known for?

Tammy Levine has skills like Media Relations, Press Releases, Public Relations, Corporate Communications, Video Games, Digital Media, Social Media, Strategic Communications, Marketing Communications, Internal Communications, Publicity, Creative Direction.

Who are Tammy Levine's colleagues?

Tammy Levine's colleagues are Amira Halima, Surin Jedjariyakul, Kris Wilson, Lucijan Santic, Zahar Sharun, Kuleen Bharadwaj, Concus Concys.

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