Tammy Lowry Email & Phone Number

Charlotte, Nc

Leading a sales team of professionals who provide marketing solutions to local Charlotte businesses, including cable TV, streaming TV, search, social media, online video, and online display. By being able to provide targeted marketing solutions, we provide solutions for our clients that help them grow their business. It's truly magical to watch our partnerships help grow and support our local clients in Charlotte.

• Advanced a radio network for the state of North Carolina that encompassed more than 90 radio stations.• Created sales collateral to train a team for the North Carolina Radio Network.• Executed a client sponsored college football tour throughout the state of North Carolina.• Built relationships with clients all over the state and qualified their needs for company growth.• Embraced sales for Curtis Media Group that was additional profit for the company.

• Garnered regional business for Adams + Fairway Outdoor Advertising through out-of-home/billboard marketing campaigns for North and South Carolina. Secured an $800,000+ partnership with McDonald’s.• Leader of a Large Account Team at Adams Outdoor in order to garner large accounts in the out-of-home industry.• Pioneered the launch of Outdoor Extended at the Adams Charlotte office. Assisted local Account Executives on how to build marketing campaigns that include digital online marketing.• Lead a Digital Billboard sponsorship initiative in order to generate incremental revenue.

• Managed 11 high performing sales staff for local direct and local agency business for the Charlotte, North Carolina market. Assisted two Account Executives to turn their business in a positive direction.• Lead non-traditional revenue including on-air sponsorships and events. Record year in sponsorship sales for Skyshow 4th of July celebration.

• Managed and grew national business for WBT and WLNK radio stations. Accomplished exceeding 4th quarter national budgets for WLNK in a challenging PPM ratings market.• Managed 11 high performing sales staff for non-traditional revenue, including on-air sponsorships and events.• Achieved several budget goals for NTR events: Santa’s Link to Kids, Hey Kid It’s Santa, and Holiday on Ice.

• Managed National Reps through Katz Media Group in 12 offices across the country to build and sell our national business for WBT and WLNK. Built relationships with national agency buyers to grow our national business. 2013 annual billing of over $2.6 million in national business.• Strategized with upper management to win in overall total billing for WBT and WLNK.• Recognized as one of Radio’s Rising Stars in Radio Ink, September 2013.

• Managed 11 high performing sales staff with more than 15+ direct reports affecting sales.• Built local direct relationships and business to grow a 33.5% revenue line of business. YTD billing of over $1.6 million in local direct business for 2013. Strategized and coached Account Executives to boost local direct business.• Created custom marketing solutions to increase sales for local businesses with NTR and Interactive.

• Educated 11 high performing sales staff on NTR and Interactive in order to increase sales. Increased NTR Sales by 20% from 2010 to 2012. Increased Interactive sales by 48% from 2010 to 2011, hitting our overall annual budget. Increased Holiday on Ice sponsorship sales by 219% from 2011 to 2012.• Awarded Employee of the Year in 2010.

• Pioneer WLNK’s use of Interactive Media as an advertising product. Coordinated Interactive Media with the U.S. National Whitewater Center, including an online tour and promotion integrated with the Bob and Sheri Morning Show. Top biller for Interactive Media on the Bob and Sheri Network. Frequently coached and assisted sales team members informally as they develop their Interactive Media business.• Unique expertise in development of customized marketing programs tailored to clients’ needs (Non-Traditional Revenue). Ranked number one biller on WLNK for NTR business in 2002, 2003, 2004, and 2007. Sustained superior growth in sales by utilizing Non-Traditional Revenue as a mainstream product offering. Consistently created and developed customized NTR marketing presentations to help clients achieve their marketing goals and objectives.• Continued focus and improvement on traditional sales methods, including direct sales and cold calling. Most current, Account Executive of the Month for December 2009. Winner of trip to Pawley’s Island for being the top seller for Easter Eggstravaganza 2009. Billed over $1 million in sales in 2006, local and network combined. Achieved an overall growth in business through building a loyal list of clients. Attended year-long training program at Sandler Sales Institute to increase closing ratio and prospect more efficiently. Currently the only member of the WLNK sales team that has developed all client contracts from “scratch” without the aid of a company-developed client list.• Proven understanding of challenges unique to both management and sales. Expertise in WLNK that will help led the team through new programming and ratings changes. Emphasis on Interactive Media and NTR sales to advertise in ratings-friendly environment. Knowledge of every Account Executive’s strengths in order to cross promote both stations and obtain more business.