Tammy Mclane Email & Phone Number

Greater St. Louis

• Responsible for leading programs designed to cultivate exceptional employee and client experiences. Collaborate with a five-person leadership team to set strategic direction and advance the firm’s mission and long-term.
• Originate and implement strategic communication strategies to advance the firm’s growth strategy.
• Create, publish, and distribute unique content to build trust and inspire internal and external stakeholders to engage in the firm’s mission and vision.
• Lead cross-functional teams to develop solutions to operational issues and optimize opportunities to improve and innovate; currently launching the Workplace for the Future initiative and building an intentional.

Greater St. Louis Area

• In this recent capacity, I shaped internal and external brand presentation, designing strategic communications plans to promote organizational mission and objectives. Partnering with executive leadership, I steered.
• Captured new storytelling opportunities and improved brand reputation, donor registry enrollment, and mission communication as the visionary for a website redevelopment.
• Transformed branding architecture, refining brand mission down to its core components to develop the new organizational tagline, “Inspired by Life” and its associated brand story.
• Drove outstanding engagement and connection, inspiring the workforce through compelling, engaging messaging and communications focused on embedding company mission, vision, and values into all operational aspects.
• Partnered with the leadership team to head strategic improvement efforts, earning the Malcom Baldrige National Quality Award for Performance Excellence for strategic and impactful quality and process improvements.
• Launched a collaborative insight generation initiative to gather and interpret data on attitudes and awareness regarding organ and tissue donation within local African American communities.

Greater St. Louis Area

• During this time, I developed and governed communications outreach, producing compelling campaigns to inspire community members, medical professionals, and healthcare facilities, promoting organ and tissue donation.
• Headed communications team developments, leading the design, conception, and production of diverse marketing materials and channels, including website, social media, and annual report content.
• Grew audience awareness of the organization and its impacts at through compelling, inspiring media relations and PR activities.
• Oriented new employees in organizational mission and values, building a unified, cohesive employment culture and earning the organization national recognition as a Best-in-Class employer as rated by Avatar Solutions.
• Continuously reinforced and strengthened messaging platform, promoting company mission, vision, and values through internal communications and positioning.
• Supported and propelled organizational performance improvement and continuous improvement efforts, empowering the two-time achievement of the Missouri Quality Award (2006 and 2008).

• Managed volunteer outreach, leading recruitment, training, and engagement initiatives to support the promotion of organizational mission through events, interviews, and storytelling.
• Designed and launched the organization’s first website, developing content, art direction, and vision.
• Orchestrated promotional and special events, expanding mission visibility and increasing stakeholder engagement.

Greater St. Louis Area

• Supported high-value business growth with tailored, targeted advertising plans aligned to core client goals and vision.
• Coordinated with major broadcast media to secure quality placements capturing impactful awareness for clients.

Digital Marketing Strategies, -- Data, Automation, Ai, Analytics

Key Courses: A Framework for Marketing in a Digital World; Understanding Customers and Generating Insights; Customer Segmentation and.

Bachelor Of Arts (B.A.), Speech Communication And Rhetoric

Activities and Societies: Delta Zeta, Gamma Omega Chapter - President 1994 SIUC Panhellenic President SIUC Panhellenic President Sorority.