- Manage full-service communications campaigns/teams for clients including associations, nonprofits, thought-leaders, political candidates, and advocacy campaigns. - Services include strategic planning, crisis communications, media relations, digital and social strategy/content/ads, and legislative/political campaign support.

**NOTE: Went in-house with Verified Strategy client Novavax to develop and launch customer experience and social during the COVID-19 pandemic as they rolled out their COVID-19 vaccine globally**• Lead global social media strategy for corporate affairs and investor relations department, including:o Directing and creating the social channel ecosystem, content strategy, brand voice and style.o Managing the release of breaking news, statements, press releases, research, filings, and authorizations across social for Novavax’ COVID-19 vaccine candidate.• Launched the Global Customer Experience Center (GCxC,) including RFPing vendors, recruiting team, and standing up IVR, multi-lingual call centers in Guatemala and Portugal, and knowledge management systems.• Developed and executed digital, social, and out of home advertising campaigns to drive recruiting goals.• Developed and managed social customer care program, adverse event reporting, customer insights engine, social media listening analytics and real time reporting for the organization.

Launched and managed a full-service communication consulting firm. • Design Future-Facing Communications Teams: Train senior executives, candidates, elected officials and thought leaders how to better manage their own social media, as well as better manage and design the communications teams of the future. Execute full scale social media and digital communications audits and make strategic recommendations (including org charts, job descriptions and training) to clients in order to improve communications team performance.• Develop and Manage Communications Teams & Strategies Across Multiple Issue Verticals: Develop social media and digital-facing strategic communications plans to achieve client goals, including content creation, paid marketing, audience engagement and reporting. Serve as in-house media/communications team, managing reporter relationships, creating and publishing content, managing campaigns, monitoring and engaging audiences and developing actionable analytics reports.• Provide Crisis Communications Counsel: Assist clients in navigating the effects of the global pandemic, including shifting offline operations and events to online, redesigning business plans and branding to reflect the new reality, and training/supporting client diversity initiatives.• New Business Relationship Management and Proposal Development Resulting in Clients Including: AARP, ACT, Amtrak, Conservation International, the Economic Club of New York, No Kid Hungry, Novavax, Leadership Conference on Civil & Human Rights, OneWeb Satellites, Pattern Energy, the United States Chamber of Commerce and WeWork.

Managed Full Redesign and Reorganization of TV & Radio Department into Multimedia Studios• In 2014, launched the 18-person AARP Studios team developing and integrating best in class social media and video content for the first time. o Results included the first million view video on the organization’s YouTube channel and the first Webby award for the George Takei Show. o AARP YouTube shifted from approximately 90% paid views to 90% organic views on the platform.o Centralized integrated paid social marketing expertise for the organization resulting in better results at a lower cost per conversion. o Results include selling more memberships in a single month via Facebook than in all of the previous year. o Launched sponsored platform-specific social and video content, allowing the organization to earn revenue from social content for the first time. Launched integrated social analytic expertise, resulting in systems integration across digital marketing, system databases, call center and more.• Selected as part of the CEO’s core team to launch her legacy initiative, Disrupt Aging – a platform to fight stereotypes, press for marketplace and policy changes, and challenge age discrimination. Developing social and digital strategy, stunts, guerilla social marketing and social book sales strategy for 2016.• Selected to participate in multiple innovation projects aimed at developing the membership model of the future and healthcare and financial security initiatives of the future. Trained in innovation practices to lead brainstorming and innovation strategy sessions for the organization.

Founded the Organization’s First-Ever Social Media DepartmentIn 2010, launched AARP’s first-ever social media business unit and grew the team to nine direct reports including community managers, blog editor and social media trainer. Won Best Twitter Real-Time Tweet Award for our Movies for Grownups campaign and had our Facebook advertising campaign for memberships featured in Facebook Best Practices.• Develop best practices in social media guidelines, training programs and campaigns to improve the skill set of AARP communications, media, advocacy, volunteers, and spokespersons on social media. • Managed AARP’s branded presence across social media platforms (at time of departure: total audience of more than 1.8 million) to help 50+ Americans live their best lives. • Developed a national dashboard reporting program for Facebook, YouTube, LinkedIn, Google Plus and Twitter – while investing in creative, entrepreneurial growth strategies on Instagram, Flickr, Tumblr and more rapidly growing platforms. • Managed enterprise-wide social marketing strategy and collaboration. Trained, evangelized, and executed campaigns driving awareness, reach, fundraising and calls to action. • Extensive experience speaking to event audiences and media on issues of social media best practices, case studies and generational trends.

Responsibilities include managing cross-channel special projects, running war rooms, providing senior-level counsel to AARP executive team and AARP board on communications and emerging media strategies for Association initiatives. • Created, developed, and led AARP Communications College, the organization’s message and media training program. • Prepared executives and board members at the highest levels for media interviews.• Matrix managed a team of more than 100 communications professionals across the national and state offices. • Achieved over 90% state office participation in first four months of 2010 without being a part of dashboard or job descriptions.

- Manage cross-organization media strategy by collaborating and unifying key stakeholders to deliver consistent, quality messaging and media relations products. - Developed vetting system and templates for use in all AARP Media Relations materials, including executive briefing memos, strategic communications plans, press releases, talking points, and media advisories. - Evaluate, anticipate and manage risks to the Association and its leadership; plan, organization and respond to crises to ensure effective results.- Provide strategic advice, analysis, and counsel to Director of Media Relations & Strategy. Represent department and serve as liaison for Director on various executive committees, leadership groups and task forces. - Serve as an advisor to AARP field communications staff in 53 state and regional offices on a wide range of issues from advocacy to membership to endorsed provider relationships.

- Press advance lead for GOTV event with Jay-Z, Beyonce, Diddy, Mary J. Blige, etc.- Developed training materials, lead briefings with legal team and executed voter reporting and turnout tracking plan for election day.

Handled media relations, consumer outreach, coalition building and message development for corporate and association clients including the Office of Champagne, USA, Americans for Secure Retirement coalition and Genworth Financial's long-term care insurance division.

• Served as logistics manager for press corps of more than 450 traveling, regional and foreign members of the media for presidential candidate during Iowa Democratic Presidential Caucus. • Coordinated media operational logistics for six-day bus tour of Iowa with more than 60 traveling media, including mobile satellite filing centers, meals, scheduling and accommodations. • Advanced candidate at events such as Congressional Black Caucus weekend, town hall meetings, fundraisers, GOTV rallies and policy speeches in the District of Columbia and Michigan.

• Oversaw media relations surrounding the launch of Cooking From the Heart, a Share Our Strength Book to Fight Hunger. Coordinated media interviews and promoted events with one hundred contributing chefs and their public relations representatives, resulting in more than 69 million print media impressions for the organization.• Fielded incoming media queries, pursued pro-active media leads and advised regional field operatives to place Share Our Strength in select press outlets. • Designed detailed budgetary proposal aimed at securing U.S.D.A. funding for expansion of Operation Frontline nutrition education program. • Developed media and marketing plan titled Faces of the Frontline to publicize corporate partner Tyson Food’s long-term relationship with the Operation Frontline nutrition education program. Included securing interviews with program recipients and participating chefs, collaboration with graphic and web designers.

• Handled trade, business and technology media relations, developed and managed allies in the consumer markets and internal communications for WorldCom’s third party communications programs. Assisted corporate communications team in bankruptcy message development.• Developed materials for U.S. Airways legislative team for Air Transportation Stabilization Board loans in the aftermath of September 11.

Managed 7-person team leading media relations, public affairs, community engagement and partnerships for National Highway Traffic Safety Administration (NHTSA,) Puerto Rico Tourism Company, General Electric, MasterCard, Minute Maid and others. - Managed media, community and government relations for NHTSA's $1.2 million social marketing campaign to curb impaired driving. Provided media relations for NHTSA Public Affairs, as well as media support for partners including MADD, SADD, Nationwide Insurance and the National Judicial College. Secured two additional contract years with increased funding.

- Executed fundraising strategy, including candidate call time, events, donor management and campaign finance compliance.

- Advanced campaign events, drafted correspondence, managed day-to-day office.- Implemented "Pete's Eagles", a district-based fundraising campaign to increase small dollar contributions.

- Managed candidate call time, planned and executed fundraising events and ensured campaign finance laws were followed.