Tammy Owins Email & Phone Number

Chicago, Il, Us

Chicago, Illinois, United States

United States

Chicago

Managed, operated and activated seasonal Farmers Market servicing Chicago’s West Loop community. Oversaw the Market, farmer, education and food access mission programming, volunteer and sponsor execution. Collaborated and engaged with community organizations representing Market nourishment initiatives. Green City Market Brand Advocate.

Chicago, Il

Led development of integrated marketing plans for multiple regional Grocery Retailers utilizing category, brand, shopper and retailer insights to build brand equity, shopper engagement, incremental merchandising and analytics with solution based programs. Translated beverage, food and consumption demand occasion(s) annual marketing plan objectives into relevant KPI’s targeting Consumers and shoppers, collaborate with retailers, agencies, and sales teams against combined strategic initiatives.

Wi

Responsible for the development, execution and influence of regional marketing plans for PepsiAmericas markets representing 20% US volume, $12 Billion in annual sales. Leveraged multiple Brand, Consumer Promotions, Product and Packaging Innovation, Account Specific, Multi-Cultural, PepsiCo Brands and Sports Marketing initiatives that delivered strategic growth objective against Annual Operating Plan. I was the primary marketing communication link between National Marketing Teams, Field Sales… Show more Responsible for the development, execution and influence of regional marketing plans for PepsiAmericas markets representing 20% US volume, $12 Billion in annual sales. Leveraged multiple Brand, Consumer Promotions, Product and Packaging Innovation, Account Specific, Multi-Cultural, PepsiCo Brands and Sports Marketing initiatives that delivered strategic growth objective against Annual Operating Plan. I was the primary marketing communication link between National Marketing Teams, Field Sales and Bottler organizations responsible for influencing, activating and building marketing programs, execution capabilities and selling platforms with the PepsiAmericas Marketing Team. Delivered to PepsiAmericas Field Marketing and PCNA Sales Teams consumer insights, resources and actionable solutions to drive volume programs. Considered to be a PCNA Field Marketing expert. Show less

Franchise Manager 1991-1992, 1996-2002 - Route Sales Manager 1992-1996Led development, coordination and monitoring of market execution tactics supporting Wisconsin Marketing Area and key strategic account plans. Ensured Bottler alignment against National Brand, package and strategic initiatives and build Pepsi-Cola brands within Bottler territories. Created ground up marketplace and account programs leveraging PCNA Sports and Prestige assets. Achieved assigned Bottler volume targets… Show more Franchise Manager 1991-1992, 1996-2002 - Route Sales Manager 1992-1996Led development, coordination and monitoring of market execution tactics supporting Wisconsin Marketing Area and key strategic account plans. Ensured Bottler alignment against National Brand, package and strategic initiatives and build Pepsi-Cola brands within Bottler territories. Created ground up marketplace and account programs leveraging PCNA Sports and Prestige assets. Achieved assigned Bottler volume targets, share and per cap objectives. Managed Bottler A&M and ROI. Position also titled Market Development Manager. Show less

Southeast Us

Led Brand development, specific marketplace execution and sales of the Heublein Wines Division brands through 21 Wine & Spirits distributors in AL, GA and TN.

Managed account volume, promotion resources, ad calendar, merchandising for SE based Supervalu, Cub Foods, A&P, Big Star, Piggly Wiggly and Southeast Frozen Foods, 45% of Region ACV. Increased accountability from Merchandiser, Account Manager to Account Executive before our Direct Sales team responsibilities reverted to the Broker Network.