Tammy Peter Email & Phone Number

Orlando, Fl, Us

Joined an esteemed consulting firm founded in 2011, using my extensive background and experience to help others create a focused strategy, optimize business mix, select and integrate the appropriate technology to solve business needs, and ultimately grow top line and bottom line revenue.

Orlando, Florida, Us

Led the Strategic Partnerships team across North America, Latin America, EMEA, & Asia/Pacific India. Developed strategy and 5-year plan to drive revenue from affinity partnerships across several verticals, outperforming initial targets by 10X resulting in explosive year-one growth. Developed global reach through thoughtful regional expansion, successfully entering new markets ahead of projected timelines and reaching an audience of nearly 500 million.

Orlando, Florida, Us

Recruited to develop and lead a new line of business for Travel + Leisure creating a travel services and solutions organization to expand revenue streams and grow market share. Structured a team of sales, marketing, operations, and product leaders to establish best-in-class membership programs with an innovative approach. Instituted a data-driven, iterative methodology and partnered with global leaders to grow member engagement, transaction propensity, and overall revenue.

Parsippany, Nj, Us

Executive owner of global distribution, central systems, connectivity strategy, and revenue management for all Wyndham Brands. Led the worldwide distribution strategy overseeing key commercial functions including all third-party channels which accounted for over 40% of all reservation revenue. Transformed the Revenue Management operation for both managed & franchised hotels crafting a unified approach across strategy, technology, property services, and operations to drive efficiency and improve returns.

Parsippany, Nj, Us

Owner and business leader for systems across all revenue generation disciplines including global distribution, brand digital, revenue management, voice and third-party connectivity. Led successful multi-year CRS migration improving time-to-market, team effectiveness, and operational efficiency. Enriched content syndication for a 92% improvement in content scores and an increase in cross-channel capabilities. Negotiated favorable OTA agreements including margin optimization, marketing, and operational benefits.

Parsippany, Nj, Us

Led the distribution efforts for all third party channels including OTA, GDS, wholesale, and metasearch across all Wyndham brands. Introduced new products & distribution partners increasing third party channels at a 12.5% annual growth rate.

Parsippany, Nj, Us

Created new hospitality marketing team to bring global e-commerce and marketing programs to the regional and local hotel level. Work with digital marketing, brand marketing, global sales and loyalty teams to assemble revenue-producing marketing products easy-to-use property tools.

Parsippany, Nj, Us

Owned strategic direction for entire reservation ecosystem – Central Reservation System (CRS), Property Management Systems (PMS), Revenue Management Systems (RMS) and third-party and OTA connectivity. Developed single image inventory strategy and created 3-year strategic technology roadmap establishing the foundation for a new Business Solutions arm of IT to ensure technology focus is aligned to key business drivers.

Parsippany, Nj, Us

Created balanced Channel Management strategy across all Wyndham Hotel Group brands, aligning brand leaders, brand advisory boards, and internal business leaders. Led Best Rate Guarantee program, reducing costs by 82%, and fostered business-driven internal reservation system improvements. Developed innovative online partnerships driving significant increases to web traffic, followed by pricing strategies to grow conversion through a test and learn approach.

Developed overall distribution strategy and executed annual distribution plan on behalf of all Cendant hotel brands. Negotiated and implemented first ever distribution agreements with Online Travel Agencies such as Expedia, Hotels.com, Orbitz, Travelocity, Priceline, etc. creating the largest hotel rate program with record-setting 93% participation.

Recruited to optimize distribution teams combining Central Reservation System (CRS), Internet, and GDS maintenance into one organization to increase internal efficiency and improve franchisee satisfaction. Restructured Sales Operations and Travel Agency Commission teams to improve service offerings. Relocated entire organization from Arizona to New Jersey: hiring and training a new team, transitioning in-flight workload, and reducing department budget by 23%.

New York, New York, Us

Key distribution leader through the company's growth years managing relationship and marketing strategies for hotel chains and individual property customers. Produced custom Sales & Marketing Plans for private label accounts to increase electronic distribution revenues. Supported Business Development with new customer acquisition and over 25 reservation system implementations.

New York, New York, Us

Recruited as a turnaround leader to prepare operations for rapid company expansion. Managed through explosive growth period while maintaining contracted service levels. Created expanded distribution services team structure and implemented distribution system automation to improve services while containing costs and improving data accuracy.