Throughout my 10+ year tenure at Moen, I’ve served in four different marketing roles across Marketing Communications, Segment and Channel. During this time, I have been promoted consistently to more senior roles. In each of these roles, I’ve led the ideation, development and omni-channel strategy for both B2B segments and consumer audiences. Milestone achievements across positions are outlined below:

Responsible for segment strategy and initiatives for Moen Wholesale’s largest Segment in dollars - Specified Single Family New Construction and Installer- Led strategy and development of interactive training program for consultants to leverage across KB Home builder design centers nationwide resulting in Moen earning KB Home’s Partner of the Year award

Development of Marketing Communications strategy and initiatives for Moen Wholesale’s most profitable segment by margin - Single Family Remodel and Unspecified Builder

Responsible for strategy, initiatives and execution of marketing communications for wholesale and retail channels with focus on a diverse catalog of product categories- Orchestrated the Moen Home Care rebranding effort through a new brand position and visual identity system showcased across print and digital platforms- Developed new cause marketing campaign to Make Every Bath a Safe Bath to increase consumer awareness, drive brand differentiation and win new opportunities with key customers- Reduced print spend by 50% by transitioning key influencer audience online

During my 9 years at Marketing Directions, a full-service marketing agency, I touched a variety of client service functions. Starting in a marketing assistant role reporting to the VP of Sales, I earned multiple promotions leading to an account supervisor role, leading and developing team members. Major accomplishments include:- Led client accounts across industries from motorsports to outdoor power equipment and across sectors from manufactoring to non-profits to community groups- Responsible for average client billings of $100k+ monthly- Planned, negotiated and placed multi-million-dollar advertising plans across print, digital and social media- Increased Indy Racing League race attendance by 12% within one season through new brand identity strategy focused on fan engagement and driver awareness activated across geo-targeted in-market promos and outdoor advertising- Supported client’s partnerships with their major customers including Walmart, The Home Depot, Lowe's, CVS and others at meetings, line reviews and trade shows- Played lead role on agency’s social media team; serving as agency’s community moderator