Tammy Vo, M.B.A., P.M.P. Email & Phone Number

Goodyear, Az

Lead a team of diverse communicators across citywide departments to help tell the story of the nation's ninth-fastest growing cityDevelop and execute campaigns and communications strategies while obtaining buy-in from leadership and elected officialsOversee social media team, content development, metric analysis and develop strategy leading to a nearly 300% increase in FB followers and more than 550% increase in IG followers since starting in this positionManage crisis communications to ensure best possible outcomes with media and community response while managing expectations of executives and elected officialsWork closely with technology companies including Microsoft and Amazon on messaging and announcements for Goodyear's Technology CorridorProviding expertise and direction on sensitive topics in difficult times to executives and elected officials to protect the reputation and brand of the organizationDevelop and track performance metrics across team to implement useful changes to improve resultsTrack and analyze community sentiment on hot topics on social media to drive organizational decisionsWork closely with executive team and elected officials to drive strategic goals of the organization across various departments which sometimes includes understanding and communicating very complex topicsManage the department's budget to include forecasting, decision-making and accounting for discrepancies

- Develop and execute a compelling communications and marketing strategy for the city of Phoenix.- Identify market segments, meet with businesses to present proposals, identify needs, and buildrelationships.- Advisor to City Leaders and Elected Officials: Manage proactive and crisis communications for the city, including for the city manager, mayor and council. Collaborate with departments to ensure consistency of brand voice and messaging. Prepare city officials for effective response to controversial media inquiries.- Management Responsibilities: Supervise Communication’s Department staff, encouraging teamwork and empowering employees to be innovative and creative while maintaining accountability. - Discover new and creative ways to gain positive media coverage locally and internationally.- Manage large-scale marketing and communications projects from concept phase, to execution and completion. Must collaborate with internal and external entities.- Event coordinator for press events involving high-level city officials. Responsibilities include: event timing, promotion, on-site logistics, collaborating with outside stakeholders, creating agendas and talking points.- Develop and maintain relationships with key stakeholders including media, external partners, community groups, internal staff and elected officials.- Work one-on-one with city leaders and staff to improve methods of communication for effective presentations to large audiences.- Monitor Media Trends: Monitor media trends to anticipate controversial media coverage, impact on city’s image, and develop appropriate response.- Develop most effective means of distributing important information to residents about city programs and services.- Oversee department contracts, manage RFP process, analyze bids and negotiate contracts. Work with city council to review and approve contracts.

Oversee the city's Marketing Partnership Program which generates revenue for the city by creating strategic partnerships with companies on a variety of services. Responsibilities include forecasting and growing revenue, preparing and managing the RFP process, analyzing bids for final selection and creating a compelling marketing strategy to successfully generate revenue for the program while delivering exceptional services to city residents.Responsibilities also include: • Develop strategic business partnerships with external entities.• Promote and develop the city’s brand to market city assets.• Solicit and analyze business proposals from various companies for a variety of city services.• Discover creative and valuable ways to create corporate sponsorships.• Create and submit reports for city management and city council.• Meet with private businesses to present proposals to generate revenue and build relationships.• Forecast/grow revenue, manage RFP process, analyze bids, negotiate contracts and create a compelling marketing strategy.• Act as website maintainer for the program.

Manage high-level projects and communication strategies for the City Manager and Mayor's offices for the City of Phoenix, the sixth largest city in the nation. Those strategies consist of tailored messages to various stakeholders including community groups, media (local, national, international), internal staff and elected officials.Responsibilities also include:• Event coordinator for press events involving high-level elected officials. Responsibilities included: Event timing, managing costs, promotion, on-site logistics, collaborating with outside stakeholders, creating agendas and talking points.• Managed communications strategies, including crisis communications, for the city manager and mayor’s offices for the city of Phoenix, the sixth largest city in the nation.• Developed and maintained relationships with key stakeholders including community groups, media, internal staff and elected officials.• Maintained city manager’s web page, wrote press releases, coordinated high-level press events, wrote speeches/talking points for high-level officials, prepared public officials for responses to controversial media inquiries.• Monitored media trends via social media, television and print and developed appropriate response.

Phoenix

Managed media and social media interactions for The Oink Cafe, a bacon-themed breakfast restaurant in Phoenix. I elevated the company's visibility by developing creative content for social media as well as using creative marketing tools to generate media coverage. This has resulted in a 25% increase in revenue and 50% increase in visibility for the company.

Tucson, Arizona Area

• Consistently met strict on-air deadlines by successfully managing staff in high-stress situations, including photographers, producers, assignment editors and graphics artists.• Led weekend news crew to generate highest ratings in the market and increased advertising revenue.• Created one of the company’s most successful social media campaigns which triggered the most interaction between the company and its audience. Led to increased online advertising revenue.• Maintained company’s positive community relations image by regularly serving as a spokesperson.

• Worked as a freelance reporter while in-between jobs. Maintained relationships during this time with key contacts in government, politics and law enforcement.

• Developed and continue to maintain key relationships with Phoenix elected officials, community leaders, business leaders and everyday people.• Never took “no” for an answer when it came to getting a story. Learned how to think quickly on my toes and how to deliver key information live on-the-air, under pressure.

• Joined the company by managing the bureau office staff with no upper management supervision. • Quickly promoted to main company headquarters to lead weekend newscasts. Responsibilities included managing weekend staff without supervision of upper management and with limited resources while acting as anchor, editor, producer, assignment editor and weathercaster. • Successful leadership of weekend newscasts resulted in increased ratings which led to promotion. Assumed prominent role of evening anchor/reporter.

Project Management Certification, Project Management

Master Of Business Administration (M.B.A.)

Bachelor, Broadcast Journalism, Walter Cronkite School Of Journalism & Telecommunications