Marketing Manager
Ngu A Chau Joint Stock Company
190 Doc Lap Street, Tan Phu District, Hcm, Vietnam
Responsible for managing overall Marketing activities & strategies. Served as lead member of a cross-functional team in new product development. Assumed majority of responsibilities & accountabilities of developing marketing programs and promotions to support segment sales and facilitate market strategy*Managed marketing management of KANAC’s entire brand portfolio, overseeing a $1M budget and 8 -member team. Direct brand management, PR, media relations, brand positioning, product launches, advertising, sales collateral and tradeshow marketing* Handle and develop strategic plan for Charming, Kanac professional, Kanac POP Category. Made & implemented marketing programs which provided all creative solutions for all channel projects (merchandising, promotion, distribution..)* Set up E-commerce team * Follow the market trend, product and competition. Make Marketing Program for years and every month