▶ Researched, launched, and executed e-commerce strategy which included new subscription products, nationwide shipping, and an e-mail program for a brick & mortar retail company, resulting in a sales increase of $50K YoY, a 17% increase. ▶ Directed quantitative research, including testing methodologies such as surveys, concept, usability, and acceptance testing to audit and enhance UX and CX strategy for an arts programming center website, achieving 137% sales growth YoY.▶ Spearheaded developing and delivering an online product for home optimization, informed by user research, hosting 20+ workshops and 1:1 coaching to address the links across physical space, conditioning, neurodiversity, and emotional wellness.

▶ Guided each of 35+ clients through a tailored design strategy process that included discovery, insight gathering, mockups, material samples, and final presentation to meet project objectives prior to start of construction. ▶ Founded and ran a home remodeling company that designed and executed multi-phase projects from concept to completion, with budgets ranging from $50,000 to $350,000.▶ Grew the company from zero to $1.5 million in annual sales by driving marketing strategies, client-centered sales, innovative design practices, and excellence in communication and execution, consistent with company goals and objectives. ▶ Utilized ethnographic research, such as field studies and user interviews, to inform comprehensive services such as vision, design, build, and post-occupancy support, enhancing customer satisfaction and ensuring project success.▶ Developed an innovative service to replace free estimates with paid Vision & Planning Sessions for prospective clients, driving upfront revenue of $50K+ in year 1, raising average contract value by 300% YoY. ▶ Trained and directed architectural interior design team in a concept-driven process including client-facing pre-design, SD, DD, generating and redlining CD sets with FF&E and knowledge of building codes and standards.▶ Built, trained, and managed a team of 5 employees and a network of over 30 subcontractors, consultants, vendors, and partners, cultivating a culture of teamwork, candid communication, and accountability to achieve project success.▶ Directed and managed end-to-end operations for a diverse portfolio of 50+ projects, overseeing project scope negotiation, fees, financial performance, QC, risk assessment, scheduling, RFPs, RFQs, subcontractor coordination, client communication, and presentations.▶ Maintained and nurtured relationships with 100+ leads and clients with a storytelling approach that focused on transparency, education, and communication, earning 31, 5-star Google reviews.

▶ Supervised the implementation of two designs, staged a two- and a three-bedroom model unit in The Riverhouse, a LEED-certified apartment building in Battery Park City with a total budget of over $250,000.▶ Designed presentations, developed budget spreadsheets, placed 100+ orders, scheduled, received, and inspected deliveries of furnishings, fixtures, soft goods, and decor. ▶ Communicated with designers, vendors, building managers, installers, and subcontractors, both in the office and on-site to ensure successful completion of the projects.