Tam Pham Email & Phone Number

Fort Mill, SC, US

Woonsocket, RI, US

• Develop and lead implementation of new conversion strategy at point of sale, resulting in increase in paid membership enrollment by 5x.
• Engage with customers to promote upsell opportunities by increasing awareness of promotions at checkout, leading to increase in basket size in 30% of customers.

Woonsocket, RI, US

Promoted to Store Captain of Customer Success due to excellence in customer service leadership

• Conducted feasibility study to define business opportunities and go-to-market strategy to join Vietnam’s sustainable tourism market.
• Designed an effective organizational chart utilizing existing human resource capital from parent company due to the shortage of skilled employees in small city.

Ha Noi, Hanoi, VN

• Led marketing projects to communicate product benefits to consumers, generating average 16k new policy sales per day and contributing to 278% growth of sales revenue.
• Partnered with Senior Leaderships to define business opportunities and objectives of E-commerce project, led 13 team members to develop project management plan, resulting in adopted by senior leaderships.

• Led brand repositioning project to build brand awareness and customer engagement, leading to an increase in revenue of 33%, and number of retailer partners of 18%.
• Built marketing department from the ground up by recruiting, coaching, and developing 3 new team members.

Suwon-Si, Gyeonggi-Do, KR

• Managed a $1.5 million US dollar project on time and under budget by 10% to build Samsung’s Apps Store to become The No.1 TV Apps Store in Vietnam.
• Led marketing communication projects to create 20 million new users, increase user engagement and loyalty for Samsung TV’s Apps Store.

Bachelor, Marketing

Project Management