Tom Murray Email & Phone Number

Florida, United States

Lexington, Kentucky, Us

Lexington, Kentucky, Us

Boca Raton, Florida, Us

Led all marketing and product marketing activities for $3.0 billion Residential Security business unit of ADT, the U.S market leader in home security and automation services. Drove the development of three-year strategic growth plans and the cross-functional execution of annual demand-generation plans. Role expanded to include managing ADT Corporate Marketing functions (including Brand Management, Advertising, Paid & Social Media).

Amsterdam, North Holland, Nl

Led global marketing and product teams in developing strategy and plans to guide TomTom’s expansion into wearable fitness products.

Boston, Ma, Us

Served as Corporate Officer responsible for all marketing communication and customer acquisition marketing activities for Carbonite, the U.S. market leader in cloud-based data backup for individuals and small businesses. Defined the company’s strategy and plans for customer acquisition and retention, brand marketing, product marketing, public relations and social media.

Amsterdam, North Holland, Nl

Oversaw all marketing activities for $500MM subsidiary of the TomTom Group, a global leader in the portable navigation device industry. Set the marketing strategy for North America, and led the implementation of integrated marketing plans. Served as global business manager for TomTom’s navigation app for Apple iPhone business.

Cincinnati, Ohio, Us

Managed global portfolios of Gillette anti-perspirant and shave-care brands. Served as general manager of the business, and set global strategies and direction for all key activities including marketing, public relations, consumer research, R&D, and product supply.

Cincinnati, Ohio, Us

Managed $1.0 billion North American Duracell Alkaline Battery business. Spearheaded strategic turnaround that enabled Duracell to reverse trajectory of the business, to deliver historically-high market share and profits in its largest region.

Recruited as a founding member of start-up company that acquired portfolio of hair care brands from The Gillette Company’s Personal Care Division. Helped build a lean and entrepreneurial marketing organization that successfully re-launched White Rain and other brands to achieve 60% increase in year-on-year sales.

Launched and managed the Duracell Ultra product line. Exceeded first-year revenue goal by over $40MM, a 45% over-delivery vs. plan, and increased Duracell Ultra revenue to over $260MM within the brand’s second year of distribution.

Chicago, Illinois, Us

Developed account-specific co-marketing plans to help retailers drive battery category growth and to maximize trade support for Duracell products within major national accounts across Food, Drug, Mass, Warehouse Club and Specialty retail outlets.

Bachelor Of Arts (B.A.), English

Marketing