Tamzin B. Email & Phone Number

Vancouver, Bc, Ca

Vancouver, British Columbia, Canada

As the only internal marketer at Olive in Piper, I drive strategic growth and management of key marketing channels, including email, SMS, social media, performance marketing, events and activations, partnerships, and more, reporting directly to our founder and senior leadership.I collaborate closely with cross-functional teams across e-commerce, product, operations, supply chain, and customer success to ensure our marketing efforts align with broader company goals and market trends. Key responsibilities include:- Developing and executing marketing strategies that support key KPIs and company objectives- Managing and optimizing marketing calendars and campaigns for maximum engagement- Content creation and creative direction for all channels- Analyzing performance metrics to identify opportunities for growth- Creating cohesive brand messaging and visuals across all marketing channels- Leading and supporting brand activations such as photoshoots, retail pop-ups, and events- Collaborating with external agencies, ensuring alignment with brand standards- Staying informed on the latest fashion and media trends to develop high-impact, on-brand content and promotional strategies- Supporting cross-functional business needs and mentoring junior team members

Vancouver, British Columbia, Canada

Vancouver, British Columbia, Canada

Kelowna, British Columbia, Canada

- Provide assistance in coordination and marketing of New Vintage Theatre festivals - Work with the Fringe Festival Organizer and New Vintage’s Creative lead in assistance with other aspects of the event- Coordinate sale of tickets at venues- Coordinate and communicate with volunteers, performers, vendors and partners- Create and implement a content calendar for consistent, on-brand social content across platforms- Work with existing Fringe Festival Marketing volunteers for outward-facing content- Conduct regular analysis on marketing campaigns and organic posts and produce reports with - Participate in the strategic planning of PR initiatives that drive local influencer engagement and media coverage

Haven Sleep Co. is a startup environment, so I happily "wore many hats" to support the rapid growth of the organization. In this role, I oversaw and contributed to projects with various levels of urgency and complexity. This required extensive relationship and project management, and an array of digital marketing activities including strategy, branding, design, copywriting, content creation, team member management, affiliate/influencer marketing relationships, paid advertising, email and SMS marketing, photography, event coordination, and creative direction.Project management - Successfully remotely organized logistics and brand partnerships for donations across Canada. Delegated and organized colleagues for a variety of marketing initiatives, and more.Email marketing - Oversaw and had responsibility for email and SMS marketing output (flows and campaigns). This involved campaign planning and development, content design, copywriting, execution, and results planning.Creative direction - Created the brand standards for internal brand guidelines as well as partnership content direction. Coordinated, directed and shot photography and video shoots for various marketing purposes.

Kelowna, British Columbia, Canada

This experience has provided insight into the extensive work and organization involved in orchestrating successful events, and music and video shoots. Assisting these projects utilized my creativity, teamwork skills, efficient and creative decision-making, time management, communication, and consideration of client needs.

Kelowna

Working in a sustainable business that aligned with my interests and values was a priority for finding employment, and Frock & Fellow was a great fit. Here, as well as participating in typical retail activities, I curated consignment pieces and contributed to the business's social media marketing presence. This position combined my interests in fashion, sustainability, design, content marketing, consumer demand, and trend culture.

Kelowna

Despite having many duties, I was the store’s top seller on many occasions while working on this competitive sales team. This role developed my interests in design, sales, merchandising, and team leadership.I started as a key holding associate and worked to become the assistant manager after one year. Here I learned about customer service, security, sales tracking, merchandising, recruiting, training, managing inventory, and much more. I was responsible for coordinating staff and managing activities while ensuring sales and customer service were the top priorities.

Bachelor Of Business Administration - Bba, Marketing Major

Certificate, Leadership, Tourism And Communication

Activities and Societies: International Travel, Study Exchange Accelerated, three-week exchange in Jyväskylä, Finland focusing.