Tania Cabrera Email and Phone Number

Campaign Manager for Healthcare at SoftServe

Responsible for developing and implementing strategies to generate demand for Data & AI, this involves market analysis, audience segmentation, campaign development, lead generation, conversion optimization, customer experience enhancement, performance measurement, and collaboration with multidisciplinary teams. The role of the Demand Strategist is essential to drive revenue growth through the implementation of effective marketing initiatives.Part of the activities involve promoting flawless execution of Data & AI campaigns across the Americas, bridging the gap between global strategy and local implementation. Specializing in ensuring effective communication between marketing and sales teams to enhance conversion and sales results.

As a Campaign Manager my main role was to be responsible for the full campaign success. From personalized journey planning, brief creation, execution all through experimentation and optimization. I was in charge of collaborating with cross-functional teams and stakeholders to ensure the understanding of the product and driving that into digital paid media vendors. Optimizing messaging tailoring and localizing global contents. Working with data, deep dive performance, audience and content analysis and creating valuable insights for the business.Audience-centric marketer and a strategic marketing planner for the LA market: Brazil, México and Spanish South America. My main goal: build and execute personalized and engaging end-to-end journeys that attract audiences, compel action, and nurture marketing responses through to win. All of this by mastering experimentation, testing and optimizing every stage of the funnel.Technical Skills: Strategic planning & execution, analytical & data driven thinking. Non technical: Strategic thinking, creative thinking, problem solving. Leadership: Leadership, project management, adaptability.

Social Media Manager