Planned and executed Regional Training Workshop.Initiated and assessed market competitive landscape, including pricing, launches, and events.Collaborated with internal and external stakeholders, including cross-functional teams, headquarters, 16 markets, and retailers on Regional Marketing Plans to ensure perfect local execution within brand guidelines.Supported the consolidation of local markets’ Marketing Plans and Post-Mortem reports.Conducted research on the competitive landscape in the China market.Managed and collaborated with regional markets and headquarters on influencer management.Used DMR platform to retrieve editorial data

Successfully achieved a 185.7% increase in TikTok channel followers, growing from 3,500 to 10,000 through strategic content planning and execution.Managed Instagram and Telegram channels, consistently engaging with the audience and maintaining brand presence.Developed and implemented content calendar, ensuring regular and relevant posts across various platforms.Conducted comprehensive analysis on TikTok performance and identifying areas for improvement.Collaborated with team members to produce engaging videos and content.Managed the publicity of webinars, effectively promoting events and driving participation.

Initiated a series of interactive IG content, leveraging the latest marketing strategies to increase brand awareness.Developed and executed new social media campaigns to engage the target audience and effectively promote brand messaging.Administered budget tracking for social media initiatives.Crafted compelling copy for social media posts and designed marketing collaterals, ensuring brand consistency and engaging visuals.Collaborated with Key Opinion Leaders (KOLs) to create influential content, enhancing promotional campaign awareness.Provided prompt and professional customer service by responding promptly to daily social media direct messages and comments.Worked collaboratively with cross-functional teams to meet business goals and Key Performance Indicators (KPIs) for product marketing, activities, and promotions.Offered necessary support during events, ensuring seamless execution and alignment with business objectives.

Developed filing and tracking system for all departments (e.g., invoices, contracts, purchase order, circulars, and office expenses)Facilitate and scheduling of all meetings with clients, internal stakeholders, and contractors. Training of new administrative assistant in administrative duties and interaction skills in handling potential clients and vendors. Administered in procurement of new office equipment and furniture.

Receptionist duties Calling and sourcing for potential candidatesAdministrative duties such as employment reference check, drafting and printing of contracts. Data entry - upload candidates details and resumes into the system Creating and Advertise job posters using Canva

Data entry - check on driver applications, key-in driver details into the system and approve their application Front Desk support - Handle complaints and mediate between drivers and passengers Training of new staff

Cashiering dutiesPreparation of food & beverages Serving customers Clearing of tables and trashAssist in opening and closing of outlet