Key Player in Video Production-I am the main driving force behind our video production efforts, responsible for creating all video content for multiple e-commerce brands. Collaborating closely with the marketing team, optimise videos using data-driven insights. My work encompasses a diverse range of video types, including promotional videos, weekly content, direct response ads, and branding videos and moreResponsibilities:-My responsibilities encompass every aspect of video production, from initial planning, manage team and our source talent to shooting and optimisation. I oversee the entire video team's operations to ensure seamless execution-Notable Achievements:1)Some Successes Video Project on Ecom Empire in house brandOne of our key achievements has been the reduction in Cost Per Lead (CPL) on Facebook Ads Manager, which has significantly benefited our brands:-Our Dream Shop 知梦人, Promo video可怕阿妈 Video Link: https://f.io/4V4s_GPT-MasterLiv, 母情节Video Link: https://f.io/OECsakR0-MasterLiv,籽瑩PromoVideo Link: https://f.io/nn0dlUl22)Launch of Video Production Service(Creative Empire):Website Link: https://www.ecomempiresdnbhd.com/creative-empire-landing-page-Successful Project Closure with an Industry Giant: I played a pivotal role in securing and successfully closing a high-profile project with our first industry giant client. This achievement involved meticulous project management, effective collaboration, and adherence to strict timelines. The project was delivered with resounding success, strengthening our reputation and client portfolio.

As a Videographer and Video Editor at Silver Mouse, a renowned Digital Marketing Agency, I played a pivotal role in creating visually compelling content that drove client success and engagement. Key Accomplishments:* Suria KLCC, Raya promo 2020 “Dining with the Star with Chef Sherson Lian” (videographer, Video Editor)* Mesra Mall, Raya Promo2020 :Dining with the Star with Mat Dan (videographer, Video Editor)* Buteline, Corporate Video 2020 (videographer)* Tech Data SG , Rebirth of Data Center (videographer)* KipleHome “KipleGuard Promo” (Videographer , video editor)* Spritzer, BonRica promo feat Hun Haqeem (videographer, video editor)* Spritzer ,BonRica Promo feat Koe Yeet (videographer, video editor)* Kewpie, Social media monthly recipe video (videographer, video editor)* Spritzer, Colour flow tutorial video (videographer)* Eurocham, Industry Awareness 2021 (videographer , video editor)* Ogawa , Smart Reluxe 2021 (videographer)* Nanyang Kicthen ,广式白斩鸡 recipe, reached 2M organic view on YouTube (videographer, video editor)

During my time as a freelancer I honed my skills in the art of visual storytelling. My role was multifaceted, involving a diverse range of responsibilities to deliver compelling video content.Some Key Accomplishments:* Watson 玄来过靓年2018 Web Seris (Video Editor)* Waston 玄来大过天 2019 Web Seris （Video Editor)* Vivo V5S Hari Raya Promo (video editor , production crew)* MRDIY Corporate Milestone 2018 (Motion Graphic Artist) * Coway好风好水过新年 TVC (video editor , production crew)* Super White 一起来把福袋回家 (video editor , production crew)Working as a freelancer allowed me to thrive in a fast-paced, creative environment, learn how to sale and manage client. It deepened my appreciation for the power of video content and the importance of collaboration in achieving outstanding results.