● Copywriting and product photography – applied Hotjar and reviewed heatmaps for 150+ high-ticket furniture listings. ● Complex team management and orchestration including cross-team and external team management. Teams managed included photographers, graphic designers, conversion rate optimisers and developers.● Pipeline planning and reporting for all stakeholders to ensure all related teams are on for promos and new product launches.● Took part in all meetings liaising with agencies providing Facebook/Google Media Buying/SEO Optimised Content● Formulate UI/UX improvements and coordinate with development teams.● Executed EDMs, built email sequences, and liaised with in-house designers for weekly activation emails.● Responsible for E-commerce SEO and ranking google shopping listings

● Responsible for Product Roadmap, interviewing customers and reviewing on-site user behaviour.● Took part in building the Product MVP and was part of the team that decided the Techstack. ● Ideating, prototyping and preparing features UI for handoff.● Structuring of weekly sprints and prioritising features.● Setting up, split-testing and executing Fb Ad Spend.● Defacto in-house copywriter, preparing copy for ads, landing pages & email-marketing material.● Oversaw ad creative and had significant input in ad creative direction.