Develop and manage all acquisition, retention and conversion campaigns Manage and allocate costs and budget for advertising and marketing activitiesDevelop, implement, execute and maintain media campaigns and promotionsEnsure websites and campaigns are optimised for optimum performancePerform tests and analysis to improve results and conversion ratesWork closely with web-dev and creative teams for most efficient outcomesCreate and converse in media planning, strategic… Show more Develop and manage all acquisition, retention and conversion campaigns Manage and allocate costs and budget for advertising and marketing activitiesDevelop, implement, execute and maintain media campaigns and promotionsEnsure websites and campaigns are optimised for optimum performancePerform tests and analysis to improve results and conversion ratesWork closely with web-dev and creative teams for most efficient outcomesCreate and converse in media planning, strategic campaign ideas with internal aswell as external Develop campaigns on Email, Mobile, Virtual Currency, Lead Generation and Social Media MarketingManaging multiple initiatives and platforms Show less

Working on Major Local and International Clients such as Visa, St George, Apple, Hasbro, TABCorp, Allianz and Red Cross.Responsibilities include Strategy, Planning, Buying, Research, Negotiating, Campaign Management, Trafficking campaigns, Reporting – analysing data, Optimising, Finance, Budgeting and Competitive Analysis.Liaising with Clients, Creative Agencies & Publishers.