Orchestrating customer engagement in partnership with other functions in order to leverage a blended approach for greater impact.- Lead & develop the multichannel orchestrated customer engagement transformation & strategy- Add innovation on the table & map- Build Multichannel Ecosystem- Digital support

- responsible for digital marcomm strategies creation & implementations for client from various fields (cultural, FMCG)- project manager for digital processes optimization

- responsible for digital marcomm strategies creation & implementations for client from various fields (pharma, retail, oil& gas, technology, FMCG)- handles digital influencers relationship- coordinates websites & apps development & maintenance from technical and content point of view.

Responsible for : - the definition and implementation of Romanian Multichannel Strategy in alignment with overall CEE/EMEA Multichannel Strategy- overall development & implementation of the OpCo MC and Digital Marketing strategy for Therapeutic Areas (medical & marketing) aligned with business plans & objectives- developing customer centric MC strategy by engaging all company functions in interaction with customers through new channels - boosting digital activities & initiatives and shape the MC mindset in Janssen Romania. Act as a sponsor for digital projects in Janssen Romania, including involvement into all areas like: Governmental Affairs, PAG, Communication, Internal company projects.Managed financial & human resources :- Responsible for MC appropriate and timely budget allocation and optimal spending for product & non product related activities- Identify cost effective ways and partnership to deliver key activities in line with budget target.- Identify, select and onboard dedicated vendors & solutions to fit business needs- Plan, verify and adapt resources according to short-term and long-term MC strategy (budget, headcounts, external vendors)- Maintenance of proper balance between quality and costs budget tracking- MC team managementImplement and/or supervise & coordinate deliverables execution, tools and platforms usage: eDetails, Emails (mass or one to one), video, websites/landing page, documents depositary (using Veeva CRM, Eloqua, Drupal etc)

Consultancy, creation and implementation of unique and efficient online marketing & communications strategies for various clients (directly or outsourcing agencies), including Social Media, Facebook Ads & Google AdWords, events, content & trainings. AGENCY - Oxygen Public Relations & Frank Group Garanti Bank, Cinema City, Skoda, Silhouette (2012)AGENCY - The BassementGrant’s Whisky Romania, Project: Descopera Grant’s. Spune-ti povestea! (2011)Alexandrion Grup Romania, Project: Alexandrion Mix And Tell (2011)AGENCY - Webstyler & GMP PRQAB(Lipton, Pepsi),Project: Lipton’s Hugh Jackman commercial SAB Miller (Timisoreana), Project: Fotbal Adevarat (2010)A&Pharma (Elancyl)Fundatia Sensiblu , Project: Nu E poveste (2010)Alexandrion Grup Romania, Project: De La Un Prieten (2010)AGENCY - Serban & Musneci AssociatesProjects: www.smaonline.ro (2011)CLIENTS:• SPVLegal.ro• Stirili.ro • SolarisPlant • ITistii.ro • LexonnPromotionalLab • Atelier Recreativ • Poseidon Club • LifeAfterWork • DeMolay International Romania • Caffe Tabiet • TemperaEvents • Ecowashmobile • Empretec.ro • Belle Maison SPA

• Develop the Online PR department (web communication)• Create and implement Social Media and online marketing & communications strategies in all agency’s projects (including Social Media, Facebook Ads & Google AdWords, content creation, media & blogger relations, SEO, events)Clients:- Fundatia Sensiblu | Project: NuEPoveste - online communication strategy and implementation, Awarded with: Best use of Emotion in a technological environment, Internetics 2010- Global Forum | Global Forum Conference 2010, Romania – managing social accounts, bloggers relations - QAB (Pepsi) | Project: World Cup South Africa commercial – bloggers relations

• Create and implement the global online marketing & communications strategy for BitDefender’s products and brand• Coordinate and supervise the Global Social Media Team• SEO & Usabilty for company’s sites (including redesign site’s Press Center, optimize and upload the company’s online press releases)• Google Ad Words Campaign management • Project Manager for a series of online projects:- the community site: www.malwarecity.com, a BITDEFENDER initiative for the software security community and a free resource for those interested in their online security- redesign of BitDefender’s online Press Room across the global setup (managing to highlight ROI from online pr actions)- “Knock Knock” joke campaign: online educational contest on YouTube preparing the launch of the new products- “Superheroes are so overrated” presentation movie for the launch of the BitDefender 2010 products- Social Media Internship project- Online campaigns and special projects (Twitter, Wikipedia, forums, blogs etc)

• Create and implement the PR Strategy • Strategic & operational the regional marketing activities• Translate and adapt global press releases, create local press releases, company presentation materials, advertorials, interviews, monthly newsletter for end-users and partners • Identify PR opportunities• Manage events

• Weekly newsletter, press releases, company presentation and site texts • Project manager for: Doing Business Start-up event (www.doingbusinessromania.ro) • Develop and implement CSR projects• Identify PR opportunities• Manage events from a PR perspective