Tanaya Amar Email & Phone Number

Chapel Hill, Nc, Us

Santa Clara, California, Us

Customer Insights & Analytics

Tempe, Arizona, Us

• Supported the design and launch of two new subscription-based products for orthodontists (DSP & VRS) by identifying key metrics to track market performance, product usage, sales trends, and customer satisfaction• Employed storyboarding approach to develop user-friendly dashboards to track product KPIs, enabling product development and operations teams to proactively assist clients and customers, increasing customer/partner satisfaction• Drove collaborative cross-organizational engagements by leading scrum meetings to align roadmaps and shared OKRs, achieving mutually desired outcomes, such as increased enrollments/upgrades, customer retention, etc. • Increased the usage of existing orthodontic products by monitoring customer usage and product telemetry to inform our roadmap, develop new features, as well as increasing sales using efficient targeting models• Worked closely with third-party point-of-sale vendors to understand the gaps in capturing customer data and developing efficient ways to prevent leakage of information in order to refine organizational KPIs• Researched consumer segments using GeoStrategies, Claritas and customer surveys to improve marketing effectiveness for clients, leading to increased Invisalign share of chair• Strategized optimized treatment plan for clients using an Excel calculator that forecasted reduced treatment time by ~20% and increased profitability by ~35% per hour

Woonsocket, Ri, Us

● Spearheaded development of a comprehensive dashboard for leadership used to monitor the performance of our pharmacy products and offerings aiming to improve patient adherence to medications, driving prescription volume by ~30M● Presented key findings to leadership via executive-ready slides, focusing on program KPIs and opportunity identification for prescription volume growth with an estimated increase in revenue by 20% for upcoming fiscal year● Engaged directly with patients (Proof of Concepts) and indirectly (surveys, pharmacy data, support tickets), translating feedback into detailed requirements and user stories for developing patient survey scripts for customer care team● Strategized and developed new automated system to drive the daily execution and measurement of SMS and Voice enrollment campaigns for A/B testing, generating time savings of 3 hours per week per analyst

New York, New York, Us

The Saint Sebastian Sports Project, is a 501 © (3) non-profit organization working to level the playing fields for student athletes in under-served Catholic schools in the Los Angeles Archdiocese. Their mission is to give every child – regardless of family income – the chance to learn the skills, experience the growth, and share in the joy of participating in a school sports team.• Helping the organization, pro bono, to review, analyze and grow their social media capabilities leading to $6632 in savings• Performing SWOT Analysis to understand internal as well as external strengths and weaknesses• Conducting research to understand fields of play and segment audience• Strategizing an efficient cadence to ensure all social media platforms are updated and followers engaged• Providing recommendations to enhance customer experience in order to attract followers, donors and volunteers

Cambridge, Ma, Us

• Designed App concept for leading global pharmaceutical using agile methodologies and wireframing to explain user needs and journeys• Orchestrated weekly sprints and daily scrums to monitor progress and improve operational efficiency• Fun fact - wrote the script for and voiced the app concept video on YouTube (linked below)

• Offered tech consulting to Latino-inspired clothing brand to augment online shopping experience.• Performed market and financial analysis to develop hybrid-rental model and improve supply chain.

Durham, North Carolina, Us

• Worked part-time as the Graduate Teaching Assistant for two courses - Product Management & Designing Customer Experience• Organized and assisted professor with classroom lessons, activities, presentations.• Provided weekly individual instructions and guidance through tutoring and mentoring.• Curated group discussions, seminars, workshops, and in-class agile product development simulations.• Graded weekly tech news articles, weekly submissions, monthly reports, and quarterly case studies for 26 students.• Assisted professor in building and tailoring the curriculum for the 2018 class based on the feedback of the previous cohort.

Durham, North Carolina, Us

• Supervise and maintain the Duke Innovation Co-Lab space.• Oversee and service over 50 3D Printers (SLA + FDM), Laser Cutters, ProtoMAX Water-Jet Cutter, CNC Routers/Mills (Shop Bot, Tormach 440), and shop tools for compliance with safety requirements.• Train and assist ~30 students and faculty with operating lab equipment each week.

Kunshan, Jiangsu, Cn

• Assist the Director on back-end projects to strengthen the North American footprint of DKU.• Use Oracle Eloqua and Fire Engine RED CRM to maintain employee and client information on DKU database.• Used Todoist to keep track of projects.• Conducted secondary research and presented a report on usage of various social media platforms by school students for college-hunting.• Designed and arranged a video with fun animation in the form of a PowerPoint presentation titled "Writing an Exceptional College Essay" and published on CollegeWeekLive.com.• Performed standard office tasks such as typing and printing documents, sorting DKU merchandise, posting mail, etc.

Raleigh, Nc, Us

Project 1: Kepley BioSystems Inc.• Designed and successfully launched IndieGogo crowdfunding campaign for eco-friendly product in July 2018.• Maintained and “owned” campaign backlog and acted as liaison between R&D and marketing teams.• Conducted A/B testing, surveys and customer interviews to design effective crowdfunding campaign.Project 2: Mirimichi Green• Analyzed customer data to assist in development and market penetration of new organic pest control product.• Performed competitive analysis and optimized data collection of potential business partners.• Developed go-to market strategy by identifying the right B2B distribution channels and customer segments.

Dublin 2, Ie

- Promoted to Sr. Analyst in June 2016. - Managed end-to-end analysis of digital marketing strategies and management of digital marketing campaigns for eBay Inc.

Dublin 2, Ie

- Trained in Oracle PL/SQL, Oracle Forms & Oracle Reports during Greenfield Training (GFT) provided by Accenture.- Trained in IBM Unica Campaign analytics, Advanced Excel and Tableau in preparation for client project.- Scored the highest in case study and practical exams conducted post GFT.

San Jose, Ca, Us

Project: Digital Marketing Campaign Management● Led team into launching 25 B2B and B2C digital marketing campaigns monthly using IBM Campaign Analytics achieving 136% in revenues, resulting in the team being recognized with the ACE Award● Analyzed customer data in SQL and Excel to identify actionable user segments based on behavior, transaction, and demographics to meet conversion rate benchmark of 95% ● Designed dashboards in PowerBI and applied storytelling approach to help key stakeholders easily interpret recommended user targeting and track KPIs

Master Of Engineering Management, Product Management & Business Analytics

Bachelor Of Technology (B.Tech.), Electronics And Communication Engineering