Tanay Tripathi Email & Phone Number

Gurugram, Haryana, India

Gurugram, Haryana, India

Developed a comprehensive funnel reports to track key business metrics, spanning from online user engagement through lead generation and critical milestones in the user journey, enhancing overall visibility and data-driven decision-making.Executed A/B tests to validate hypotheses and conducted in-depth analyses of test outcomes, delivering actionable.

Pune, Maharashtra, India

• Created an end-to-end Funnel on Google Data Studio, incorporating data from google ads, Facebook ads, SFDC which acts as a super metric for the acquisition team and helped reduce the cost by 21%.
• Setup Google analytics and Clever Tap events for tracking user journey for the major builds across web and app, such as Dental EMR and Prescription module, improved the overall time taken by doctors to generate.
• Benchmarking the product features against competitors and coming up with USP to improve utility and UX for clinic dashboard module.
• Setup tracking, created cohorts and tasks for implementing rewards to increase user engagement and activity on platform.
• Developed an intimation process to track uninstalls and send auto emails to the respective RMs, bringing back 23% of users uninstalling the app.

Pune, Maharashtra, India

• Setup Clever Tap journeys to guide and nudge new users on the app from coming on to the homepage to becoming an active transacting user, improving the DAU by 34%.
• Defined a platform independent logic score to compare the quality of doctors using rule-based modelling, currently being used to list doctors and distribute appointments. Created an API for backend consumption and set.
• Created an end to end pipeline which compares data from two major databases, to maintain data sanity, improving the accuracy from 85% to 98%.
• Created Google Data Studio dashboard to understand drop offs in login and payment journeys.
• Drafting Fair Usage policies on product usage as well as discount and vouchers to reduce fraud transactions, wrote SQL queries to update the flags in database.
• Analyzed the data from appointment journey and helped removing redundant and less frequently used entry points, thus improving user experience.

Pune, Maharashtra, India

Bachelor Of Technology - B.Tech, Electrical, Electronics And Communications Engineering

10Th Standard, 93.5%

12Th Standard, 87%