- Develop and execute measurable and scalable demand generation programs across digital that deliver qualified leads for our sales team, and define metrics/goals/benchmarks- Develop and execute short- and long-term multi-channel (emails, webinars, social, paid ads & account based marketing) campaigns to drive leads and the sales pipeline- Hands-on experience in Marketo to execute functionalities such as email performance reports, database inquiries & lead generation form submission data- Hands-on experience in leveraging On24 as a webinar platform, and executing live & simu-live webinar events with field teams on a quarterly basis- Collaborate with country marketing & sales teams to optimize lead nurturing programs that maximize the effectiveness of lead generation programs- Monitor and report campaign performance with granular tracking across relevant KPIs, including (but not limited to) impressions, clicks, web visitors, video views, collateral downloads, leads, registrations- Provide recommendations about content, processes, and tools to help scale and still meet ROI objectives- Lead A/B testing strategies and execution across all channels- Surface insights and learnings from past campaign/program performance to identify new opportunities to improve existing campaigns- Proactively identify opportunities for innovation and incremental business growth potential including piloting new tools/ad platforms/formats- Establish and maintain scalable processes that ensure best practices in digital campaign and lead management- Create impactful nurture programs, working closely with HQ and country marketing teams to improve conversion rates from leads to opportunities - Adapt and localise Global Demand Generation campaigns and right size them for the Asia Pacific market

- Build & orchestrate integrated & end to end marketing programs by collaborating with various teams and stake holders, including Product Marketing, Sales Specialists, Field Marketing, Channels Marketing, Web and Marketing Operations- Partner with marketing stakeholders to drive lead generation and demand creation to meet lead generation targets- Driver of digital & social campaigns in the region, including developing end to end paid media display advertising, content syndication and lead generation campaigns, Account based marketing, Social management and Paid Search- Adapt and localise Global Demand Generation and Brand campaigns and right size them for the APJ - - BrightTALK champion – Plan, drive and execute APJ webinars in BrightTALK, working closely with product and marketing teams to implement webinars for demand generation purposes- Brand custodian in region, ensuring brand consistency in all marketing communications and that global brand guidelines are adhered to across all functions in the region- Customer Reference - Work closely with sales and specialist teams to grow the pipeline of customer success case studies for the region - Ownership of quarterly budget for driving overall Campaigns and lead generation digital plans at a central level

 Lead and manage all strategic channel planning activities associated with assigned accounts Lead development of media planning objectives and strategies that align with the client’s marketing direction Oversee optimization of media programs to continually meet client objectives Establish and grow a strong relationship with the client through a demonstration of industry knowledge and of the client’s basic business issues Steward relationship with outside agency partners (creative, PR, social, etc.) Work with analytic partners to gauge media performance and KPI’s to determine the extent to which the original objectives and strategies were met Manage working team to ensure that all team members are delegated work appropriate for their level and experience and that the team remains challenged and engaged