Founded in 1982, SIM WIN LIANG started with the notion to provide affordable storage racks to proud homeowners, fledgling startups, bustling retail spaces and massive warehouses. We value quality and reliability above everything, in our pursuit of storage excellence.

Design Consultant for Keio-NUS CUTE (Connective Ubiquitous Technology for Embodiments) Center, where we create experiential simulations prototypes for education and training. The prototypes are developed through our patented Multi-Sensory Extended Reality development platform, which integrates AR/VR headsets with in-house developed hardware, to provide haptic and sensory feedback for an immersive experience.

We are a design and innovation consultancy that takes a practical, user-centered design approach to make every user experience intuitive!

Leveraging on my game design and technical background, I spearhead a unique model of game innovation in the areas of development, prototyping and training for Singapore University of Technology & Design (SUTD) Game Lab.One of my key tasks is to strategically position new/existing game Intellectual Properties (IP) and explore new commercial platforms and markets for them.■ On top of its release on Sony PS4, "One Upon Light" is licensed to a China game publisher for release on China's next hottest gaming device. The estimated release date for both the device and game is January 2016■ The Lab has broaden its global footprint - not just in North American and Japan - but also in Netherlands and China■ Assignment and Licensing out three (3) game IPsAs a strong advocate for Games Beyond Entertainment (Gamification), I seek forward-looking companies and agencies that are transiting towards Digital Innovation and establish gamification partnerships with a stronger focus on intrinsic factors - user engagement and motivation - and using real games as a medium.■ Set up the initial beach heads: Healthcare, Financial and Brand & Advertising■ Co-organized Digital Game Jam 2014 and 2015 with DBS■ Established a "Games Beyond Entertainment" partnership with DBS, consisting of workshops, showcases and consultancy■ Involved in high-level pre-production for game prototypes purposed for raising awareness, technology adoption and rehabilitation healthcareBeyond the role of business development, I do my best to give back to the young generation of game developers through our annual Game Innovation Programme and Game Jam events.■ Source for industry players from various sectors - such as K1ND Asia, Resorts World Sentosa and OCBC Frank - to provide real-world advisory to the students■ Mentor and facilitate student teams■ Engage members of the gaming industry and accelerators to judge/sponsor our events

Identify key requirements from clients and translate them to specifications. Develop project methods and solutions to ensure smooth and effective production.Provide and manage schedules and scopes of multiple projects so that resources are evenly distributed. Ensures that the production team meets the deadlines and quality expected, and that the final product achieves client satisfaction.Coordinate communications and processes between the different disciplines, and between the production and management team, so that the company's direction and vision is aligned from top to bottom.

ASSASSIN'S CREED 3Naval Mission - Captain Kidd's Treasure - Dead Chest IslandASSASSIN'S CREED: REVELATIONSMasyaf Keys Side Mission - Maiden's TowerCreation of level layoutsTranslation of game design and level layouts into game playPlanning of in-game eventsAssets Integration

ASSASSIN'S CREED BROTHERHOOD: DA VINCI DISAPPEARANCE (DLC)Linear Game Play Sequences (LGS) - CatacombsAssets IntegrationLevel flow maintenance

VOID- Best Student Game of IGF China 2011- Excellence in Technology of IGF China 2011

DIVA GIRLS: PRINCESS ON ICE 2 (Nintendo DS) (2009)- Creation of gameplay contents for the meta-games of each skating move- Integration of character dialogue texts- Implementation and scripting of stage flow- Maintenance of game design documentsDIVA GIRLS: PRINCESS ON ICE (Wii) (2009)- Play-testing and debugging between BETA to GOLD stagesGHOSTSLAYER (WiiWare) (2010)- Designed the game's damage detection system to compliment the flexibility of Wii MotionPlus and the game's sword-fighting/blocking mechanics- Designed the AI behaviors of several enemy types- Enemy placements for the first two levels