creative direction | art direction | brand strategy | UI / UX | graphic design

Creative direction on design projects. Prioritizing work and resources across the team based on short- and long-term needs, establishing production schedules by collaborating with designers and the production departments. Reviewing and approving art and copy developed by the team, ensuring deliverables that effectively address marketing goals and challenges. Managing client relations. Interviewing, evaluating and training employees for creative and communication roles. Overseeing day-to-day operations by maintaining strategic and creative thinking to develop actionable deliverables.

Developing functional and aesthetic visual communication tools utilizing clear typography and relevant tone of voice, such as layouts, packaging designs, stationary, mock-ups, social media content etc. Presenting finalized ideas and graphic concepts to clients, preparing final documents for print & working as part of a team with print production specialists.