Tandi Musuraca Squire Email & Phone Number

Columbus, Ohio Area

Principal of content marketing and communications agency focused on growth marketing and content development to build communities and design experiences that create emotional connection. Develop strategic marketing, communication and training programs to move clients' most important communities to action. Lead a team that serves clients such as: Ascena, Cleveland Clinic, Columbus Medical Association, Franklin University, Mercy Health, MI Homes, Pampered Chef, Partners Healthcare, The Ohio State University, The University of Cincinnati and Thirty-One Gifts.

Executive team member leading in-house content and marketing teams across multiple platforms, formats and funnels including digital channels, large-scale conferences, live event tours, weekly broadcasts and sales field training. Set and socialize strategic messaging, customer campaigns and sales field promotions to drive KPIs. Champion sales field and customers through storytelling.

Columbus, Ohio Area

Bridged the communication gap between the sales field and the home office, providing expertly crafted communication strategies and solutions to drive campaigns, incentives, and sales programs. Led new business strategy development and implementation for existing and emerging markets. Identified and led a cross-functional team of key stakeholders for alignment, integration, and flawless execution. Encouraged, mentored, and supported a team of sales managers within a culture of accountability. Reported KPIs to measure effectiveness and drove strategies to gain market and field insights that support and drive growth projects. Coached and mentored top-level sales leaders in the field.

Taught undergraduate marketing courses both online and face-to-face. Developed curriculum and designed course on Relationship Marketing.

Madison, Wisconsin Area

Led strategy for a healthcare-focused direct marketing (CRM) agency. Analyzed data to find actionable insights for patient communications for clients. Developed and presented executive pitches in partnership with new business development team. Develop and champion agency brand, marketing and sales communication strategies. Led external and internal marketing communications teams. Educated market through national speaking engagements, webinars, and videoconferences. Educated and trained sales, account management, and creative teams on healthcare environment and customer mindset.

Columbus, Ohio Area

Led consumer marketing communication plans to drive sustained growth for $2 billion not-for-profit healthcare system. Championed the consumer perspective and created/identified easy points of entry into the system (screenings, seminars, call center, web). Utilized data to educate, challenge, and influence change. Developed innovative patient acquisition and retention solutions to complex business challenges. Oversaw CRM planning, execution, and analysis; call center strategy and product marketing online. Consultant to all facilities and service lines.System Director of Marketing CommunicationsProvided marketing communications leadership for quaternary, specialty, and community hospitals; outpatient health centers, home health services, occupational medicine, and both employed and partnered physician practices. Directed consumer relationship marketing activities and customer call center operations. Oversaw advertising, media and promotional strategies. Ensured integration across entire promotional mix. Evaluated impact, reported campaign results and downstream revenue. Led and fostered development of 15 marketing professionals. Created and managed annual operating budget of $10 million.Director of Creative ServicesChampioned the OhioHealth brand, position, and identity. Optimized and centralized resources by effectively managing people, projects, budgets and timelines. Oversaw website, direct mail and print production, customer databases, community sponsorships, advertising, media buying, visual media services, special events, and quarterly print publication. Led and fostered development of 14 functional marketing experts. Senior Marketing Manager – Advertising, Promotions and SponsorshipsManaged system advertising/media plans and managed implementation from budgeting to creative concepts to market execution. Directed sports sponsorships including evaluating proposals, negotiating contracts, developing plans, and managing initiatives.

Columbus, Ohio Area

Developed marketing strategy and managed market execution for online education product. Managed and mentored student advisors in more than 75 different markets throughout the U.S. Planned marketing Strategy and managed concept through execution. Developed early marketing technology partnership for platform development.

M.S., Integrated Marketing And Communications

Bachelor Of Science (Bs), Marketing And Advertising