As a marketing manager and data analyst, I love finding hidden gems within data and using them to create actionable marketing solutions. I hold a data analysis certificate and a Master's in Marketing Research from Boston University, where I fell head over heels for data and research methods.With my background in journalism and my marketing expertise, I'm able to add a fun and creative twist to my research and campaigns. And let's be honest, there's nothing quite as satisfying as being a treasure hunter for valuable information, whether through data analysis or UX research. The thrill of the hunt always drives me to achieve amazing results!
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Ecommerce ManagerBuzzdNew York, Ny, Us -
Account ExecutiveGrowbie Mar 2024 - PresentNew York, United StatesManage client relationships and drive business development initiatives across digital platformsIdentify new business opportunities and generate leads to consistently surpass monthly sales quotasCollaborate with cross-functional teams to deliver client solutions, enhancing satisfaction and fostering long-term partnershipsLead outreach campaigns on Instagram, Xiaohongshu, and WeChat to boost brand visibility and generate leadsConsistently exceed monthly sales targets and contribute to client base growth at Growbie -
Digital Maketing ManagerChange Fashion Inc Mar 2024 - PresentNew York City Metropolitan Area• Utilized R and Excel for data analysis to generate weekly reports for informed decision-making.• Conducted market research for product development• Managed affiliates marketing initiatives to drive brand awareness and sales growth.• Planned and executed social media strategies to engage with target audiences effectively. -
GraduateBoston University Dec 2021 - Oct 2024Boston, Massachusetts, United States -
Market Researcher&Content SpecialistOverseas Student Service Corp. Mar 2023 - Feb 2024New York, United StatesSpearheaded two comprehensive market research initiatives, crafting and refining four dynamic business intelligence dashboards each month. ● Meticulously compiled and analyzed extensive databases encompassing 500+ customer and sales records using advanced proficiency in Excel and Tableau. ● Elevated media reach by an impressive 17% through the strategic deployment of SEO enhancements and customer acquisition strategies. ● Leveraged data-driven reports and meticulous competitive research to inform and guide targeted marketing approaches. ● Orchestrated a remarkable 10% month-over-month increase in sales by steering impactful goal- setting meetings with sales teams. ● Diligently monitored and optimized retention and ROI rates while introducing innovative strategic marketing tactics to enhance overall business performance. Neon Marketplace, RI • Marketing Research -
Data Marketing InternNeon Marketplace Jun 2022 - Sep 2022Rhode Island, United States-During the internship, I reported and visualized daily data to provide real-time insights into stores’ sales and marketing KPIs using R and Excel.-Worked closely with store managers to evaluate product performances and gave inventory advice using Multiple ANOVA testing in various analytical software, such as R and SPSS.-Designed a quantitative survey to study customers' experiences and present the data to the executive team. -
Target Attendee Program InternReed Exhibitions International Sales Group (China) Aug 2019 - Oct 2019Beijing, China. Assisted VIPs in finding ideal products at the Shanghai International Automobile Industry Exhibition 2019.. Identified potential buyers through the company's users database and matched them with compatible suppliers using Excel.. Cold-called 50 targeted clients on a daily basis with a closing rate of 10-15%; -
Media Operation InternCanva Jun 2018 - Jan 2019Beijing, China. Complied backstage data to analyze users' features and create users' personas. . Managed the company's official account and brought large-scale referral traffic with more than 200,000 click-through rates monthly..Constructed monthly marketing plan for the company such as setting project goals, regulating marketing scope, and designing scaling metrics. -
New Media Intern微博(Weibo) Jun 2017 - Sep 2017Beijing, China* Curated daily content for social media account with 100,000 users, increasing follower number by 30% followers in three months.* Designed visuals and videos using PS and Premiere, providing curated content.* Monitored followers' traffic and developed marketing strategies to keep user growth.
Alicia Wen Education Details
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Journalism
Frequently Asked Questions about Alicia Wen
What company does Alicia Wen work for?
Alicia Wen works for Buzzd
What is Alicia Wen's role at the current company?
Alicia Wen's current role is Ecommerce Manager.
What schools did Alicia Wen attend?
Alicia Wen attended Boston University, Beijing International Studies University.
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Alicia wen
Waltham, Ma -
1deloitte.com
1 (973) 6XXXXXXX
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1mossadams.com
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