Cindy Tang Email & Phone Number

Los Angeles, Ca, Us

Los Angeles, Ca, Us

Seattle, Wa, Us

Building on my current scope, I now manage titles in Amazon Studios’ Sci-Fi, Fantasy, and Adult Animation portfolio that rank as some of Prime Video’s most engaging campaigns. Spearheaded global social and display marketing strategy and operational team structuring for new growth markets. I was embedded abroad in Japan HQ to hire and scale the team. Developed a DEI marketing initiative with a cross-functional task force at Prime Video to acknowledge and prevent bias in internal teams and external marketing, establishing social KPIs to measure and track progress MoM and YoY.Created the first ever career development framework for the Prime Video Social Team to define performance metrics, growth opportunities, and promotion planning.

Seattle, Wa, Us

Lead, develop, and launch go-to-market strategies and campaigns, specializing in digital and social marketing, for Prime Video series, films, and initiatives that connect with customers globally and create advocacy.Oversee creative ideation, budgets, and asset development with vendors to deliver innovative, best-in-class campaigns for customer and community engagement, as well as earned media.Develop goals and performance metrics for campaigns in partnership with Consumer Insights; present to senior leadership regularly on plans, results, insights, and recommendations for continuous improvement.Establish and cultivate relationships with talent, showrunners, and co-productions including social media training, pitching custom content, developing bespoke talent campaigns, on-set asset production, and live events.

Us

Led, developed, and presented social media strategies, creative concepts, and integrated pitches for various clients in major film, TV, and video games.Managed creative and executional aspects for social media campaigns, influencer collaborations, retail partnerships, live-event coverage, and digital experiences for entertainment franchises.Collaborated with cross-functional teams to create unique and innovative social experiences that drove measurable results.Established analytics dashboards and KPI metrics; developed and presented comprehensive reports; provided clients with actionable insights and data-based recommendations to integrate into digital marketing strategies.Clients: Netflix, Disney, Pixar, Warner Bros., Paramount, Focus Features, WGN.

West Hollywood, California, Us

Developed and established Tinder's first social strategy, social brand guide, editorial calendars, analytics dashboards, and community management tools.Oversaw worldwide operations of Tinder's social channels and identified strategies that increased positive sentiment, growth, engagement, and reach. Increased Tinder's social growth to nearly 100% on Facebook, 35% on Instagram, and 25% on Twitter.Established Tinder's social media presence in emergent international markets and installed operational processes for significant sustained growth; managed international agencies to scale effectively.Led creative production of paid ads and in-app ads that drove social conversions. Collaborated in the creative development of Tinder's first email marketing campaign.Collaborated cross-functionally with Marketing, PR, and Product teams to support the rollout of new features and products. Worked closely with Customer Support to identify risks and manage crisis relations.

New York, Ny, Us

Led social strategy for the reveal of the Guitar Hero Live, the return of one of the biggest video game franchises in history, on the Activision account at Edelman. Developed day-of execution strategy and tactics, created war room and social best practices, wrote copy and social guidelines for celebrities, influencers, and partner brands. Managed an onsite and a remote team to successfully execute social plans.Developed 2015 social strategy for Guitar Hero Live including tactical and creative campaigns. Worked directly and in collaboration with cross functional Activision teams including Digital Marketing, PR, Experiential, Consumer, Retail, Art Services, Legal, and international teams. Provided recommendations and insights for digital marketing campaigns. Delivered analytics reports on monthly and key beat performances. Presented key takeaways in order to improve sentiment and KPIs across social platforms. Launched Guitar Hero's first ever Instagram, Snapchat, and Google Plus channels. Managed 10MM fans across Facebook, Twitter, Instagram, Snapchat, Google Plus, and YouTube. Created editorial calendars, managed content creation, and implemented social executions.

San Francisco, Ca, Us

Developed and owned social media campaigns and execution strategy across the global social and community channels of CBS Interactive's biggest video game property, GameSpot. Managed the international Community team, spend and budget, and partner relationships. Increased daily growth average for Facebook by 19% and Twitter by 28% in six months organically. Increased click-through during E3 2014 by over 400%. Developed and drove social campaigns that resulted in multiple top 10 trending hashtags in the U.S. on Twitter. Collaborated with Editorial, Video, Product, Marketing, and Sales teams to drive engagement through programming, promotions, and content. Installed deeper social integration into content, product, and marketing efforts. Presented recommendations for brand and talent promotion based on daily data analytics. Created GameSpot's first Social Media Style Guide, editorial calendar, and best practices. Established social campaign reports, and introduced social tracking tools. Harnessed a strong understanding of the video game industry, the competitive landscape, relevant interests and pop culture events, and community engagement.

Developed and executed social media plans across all international and domestic markets to drive awareness and adoption. Defined Rdio's consumer-facing messaging and voice through engaging original content and user interaction. Created the first Communications Guideline for Rdio.Led creative development of Twitter paid media campaigns and managed budgets. Advised teams on Facebook ad spends and assisted in delivery. Owned content production and execution for all international social channels. Monitored and provided social analytics for all wrapped marketing campaigns. In one year, increased Twitter followers over 600% and Facebook over 400%.Work cross-functionally with Content, Marketing, PR, Product, and Support teams across territories to recommend best practices and social media initiatives. Hired, trained, and managed contract contributors and international agencies. Collaborated with partners such as The GRAMMYs, M83, and Snoop Dogg to develop cross-promotions. Proposed and implemented new engagement strategies for the Rdio community and key industry advocates. With my role came deep knowledge of the Rdio product and community, social media tools and marketing strategies, music and pop culture.

Washington, Dc, Us

Created and maintained a functional working environment for Bay Area employees, coordinated scheduling, and managed all maintenance requests and orders. Assisted in establishing multiple regional offices around the U.S. Produced team-bonding events, created twice weekly newsletters, and maintained the company intranet for over 2,000 users.Collaborated with partners such as Fox Entertainment to plan and execute experiential events for thousands of consumers, and managed the associated budgets. Hired and managed all experiential vendors and represented the LivingSocial brand while engaging with the community in person.

Managed multiple motion graphics projects with clients such as Google, National Geographic, and VEVO. Coordinated meetings between creatives and clients, produced presentations, and prepared client meetings. Recruited, hired, and managed teams of artists, assistant production coordinators, and production assistants. Managed finances and records for artist invoices, purchase orders, and various internal accounts. Maintained a daily office calendar and a project calendar, established an efficient working environment for artists, producers and clients, and interfaced with all personnel. Provided administrative support and research to producers, and regularly arranged travel and accommodations for the entire executive team.

Hollywood, Ca, Us

Managed multiple motion graphics projects with clients such as The CW, TBWA/Chiat/Day, and General Motors. Communicated with clients for asset drops, creative revisions, and final deliveries. Coordinated and produced digital marketing campaigns and social media strategies with the Marketing department. Drafted and copy edited the company website.Recruited and managed teams of artist and production assistants. Provided administrative support and research to Producers and Creative Directors.

North Hollywood, Ca, Us

Shadowed agency Producers, Line Producers and Editors at TBWA/Chiat/Day, @radical.media, and Outpost Digital. Served as an office Production Assistant and on-set Production Assistant for several projects including Southern California Honda Dealers and Wal-Mart. Provided administrative support, compiled research, and answered phones.