Digital Communication & Social Media Specialist
Milano, Italia
PROJECTS MANAGEMENT- Dealing with budget, influencers, suppliers, travel and accomodation related to dsquared2 digital lifestyle projects, ensuring deadline and budgets- Social media and website content schedule for every single project - Analysis of the projects' main KPIs: visitors, engagement, bounce rate etc.BUDGET & ADVERTISING- Display and social media advertising budget management- Managing digital advertising campaign kick off, providing materials, schedule, main objectives of every single campaign to the suppliersCONTENT & SOCIAL MEDIA MANAGEMENT- Front-end strategy planning together with Digital Visual Content Specialist and Digital Content EDitor- Social media editorial schedule and strategy management- Managing and monitoring Front – end internal and external tools, through YNAP and external suppliers' cms ad tools- Analytics: monitoring dsquared2.com views and engagement together with Digital Dept. Analyst.DIGITAL PR- Managing contacts with bloggers, influencers, digital Press throughout the seasons - Fashion shows: managing and selecting digital invitations, planning and attending fitting and meetings before the show for the main influencers; managing digital seating plan before and during the show; managing the whole fashion show video production.- Events: selecting key digital influencers at D2 events attenders, managing and monitoring events digital coverage.- Planning, creating and sending all digital materials needed from Dsquared2 flagship stores and boutiques (images, videos, newsletters and templates) togerher with Dsquared2 Digital Visual Content Specialist- Sending Dsquared2 official Press release to digital press; creating and sending Dsquared2 digital Press releases for special projects to digital press.
