Tania Stevenson personal email
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Highly skilled in marketing strategy, brand architecture and positioning, creative brand communications, market analysis and research consultancy. Professional wordsmith and award-winning writer. I deliver deep, thoughtful analysis and human-centric insights to enable creative ideas and solutions to marketing and business problems, with extensive industry experience spanning FMCG through to full-service brands.
Freelance
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Brand Strategy And Marketing ConsultantFreelance Jun 2015 - PresentI particularly enjoy working directly with creative NZ brands, most recently Zoe & Morgan, and I'm passionate about tourism, sustainability and learning more about Maori perspectives.I freelance with many of Auckland’s leading advertising agencies, including Motion Sickness, Dentsu Creative, Augusto, The Hyde Group, Special, VMLY&R, Colenso, Farrimond and Many Minds.
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Head Of PlanningSugar&Partners May 2011 - Jun 2015In the role of Strategy Head for S&P, an independent digital agency, I worked across a range of brands including TAB, Daikin, MAS, Red Seal and Honda. -
Research And Business StrategistCampbell Consulting Limited Jan 2008 - Jan 2015Worked with Gordon Campbell (ex KPMG) to collaborate on a range of projects regarding the feasibility and positioning for major concepts in the tourism sector across New Zealand. -
Freelance Marketing DirectorAuckland Tourism, Events & Economic Development (Ateed) Apr 2009 - Jul 2009AucklandThis short-term contract stemmed from my knowledge of tourism developed at KPMG and was highly beneficial to gain perspective from the client side. I continue to have a strong interest in positioning NZ to the world.
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Head Of Planning, Senior Account PlannerColenso Bbdo Sep 1999 - Jun 2007A love of the creative process led me to Colenso BBDO starting as Senior Account Planner and finishing as Head of Planning at .99 spanning almost 8 years, during which time Colenso BBDO was named agency of the decade. I worked on many of NZ’s most loved brands including Masterfoods, Tip Top, Whiskas, Treasures, BNZ, MINI and Farmers. I presented at international conferences and won a raft of Advertising Effectiveness awards, picking up the Grand EFFIE for Farmers. -
Senior Consultant Marketing & TourismKpmg Aug 1998 - Sep 1999Called back to NZ to work at KPMG as Senior Consultant in the Specialist Marketing and Tourism Unit, gaining experience across feasibility, business strategy and business-to-business research. I completed major feasibility and concept positioning projects, most notably the Telstra Pacific Centre at Manukau (now Vodafone).
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Account PlannerBmp Ddb Needham London 1995 - 1997The lure of the Account Planning discipline took me to BMP DDB Needham London, where I honed my strategic planning and insight generation skills working on NZ Lamb, Channel 4 and Marks & Spencer.
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Account DirectorNfo Cm Research Jan 1992 - Feb 1995Headhunted from my first commercial role as AC Nielsen Research Executive running statistical analysis and ratings measurement projects by NFO CM Research (now Kantar TNS). As Account Director on LTSA and Unilever, I worked with Saatchi & Saatchi and JWT to track, evaluate and refine award winning campaign strategies.
Tania Stevenson Skills
Tania Stevenson Education Details
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Massey UniversityBbs Marketing & Languages
Frequently Asked Questions about Tania Stevenson
What company does Tania Stevenson work for?
Tania Stevenson works for Freelance
What is Tania Stevenson's role at the current company?
Tania Stevenson's current role is Brand Strategy Consultant.
What is Tania Stevenson's email address?
Tania Stevenson's email address is ta****@****ail.com
What schools did Tania Stevenson attend?
Tania Stevenson attended Massey University.
What skills is Tania Stevenson known for?
Tania Stevenson has skills like Digital Strategy, Creative Strategy, Direct Marketing, Brand Development, Marketing, Brand Architecture, Relationship Marketing, Customer Insight, Digital Marketing, Integrated Marketing, Media Planning, Brand Management.
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Tania Stevenson
Human Resources Professional | People & Culture | Human Resources Leadership | Change Management | Employee Engagement | Employee Experience | Transformational ChangeToowoomba City, Qld1hotmail.com
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