Increase and develop business with Key Accounts in Latin America with sales target over $250k

I directed the Peripherals category for Latin America. I was responsible for developing the Latin American countries, looking for new business opportunities and developing those that were already part of the company.• In this position, I was able to determine the market size of the accessories category for all of Latin America which help the Upper management team to understand where HP and the competition were positioned.• Developed a competitive analysis of all HP accessories versus the portfolio of the competition understanding business opportunities by category, where HP was a strong player and where it had opportunity to grow• Adapted all marketing and sales training material to the Latin American market, developing catalogs for the sales team and complementary training material.• Developed the growth strategy for the accessories category for the next 5 years

Define and monitor the strategy for all brands in the 20 countries of the region, leading a team of 15 collaborators. Management of a portfolio of creams, appetizers, retail, and consumer products with an average of 4000 SKU. In charge of a double-digit sales budget in M USD.• Achieved a profitability and sustained growth of 11% in Operating Income of the region in the last 4 years, in a double digit in M USD per year and a sustained overcompliance of 113% of the target, selling a total of 1 million cases of products, through a comprehensive strategy that allow us to have our products more visible in the different channels.• Awarded as the best business unit in Latin America in 2016 for the overcompliance of the region´s results.

Responsible for creating the Food Service company and consolidating it as an independent company of the group, with 32 employees, double digit in M USD of sales and distribution nationwide. I directed the complete operation of the business and the supervision of all the work teams: negotiation with suppliers, execution, and decision to purchase products, monitoring import, storage and distribution, the development of the strategy to grow the company.• I lead the company to double-digit sales in millions of dollars with sustained growth of 40% per year and an EBITDA reached 150% through efficiency and cost reduction strategies, as well as gaining new customers.

I was responsible for the execution, approval, and monitoring of a portfolio of around double digits in millions of dollars that is granted annually via financing to coffee producers in Nicaragua. Also manage the operation of an exchange office that trades approximately 3 digits in millions of dollars annually. I oversaw preparing and implementing the budget, as well as attracting and maintaining new customers • Achieved the company's highest portfolio recovery rates and all credits were formalized by legal means through contracts and mortgages in a record period. • We had an exponential growth in exchange transactions. We went from carrying out double-digit transactions in millions of dollars to carrying out 3-digit transactions in millions per year with a profit of one digit million in exchange operations.

At Citi Bank, I performed different responsibilities: I managed a team of 72 people in the credit department, overseeing all of the company's financing means (cards and credits). I was manager of the Retention team of 20 associates where we implemented different promotions with credit cards to encourage consumption and to position the cards as the cardholders' favorites. I was also the call center´s supervisor with a team of 20 people who provided support to customers on all of the bank's products.• We achieved the highest inactive credit card reactivation rates in the region by implementing a promotion that was later replicated in the rest of the country and for which I traveled to Mexico to present it to the Citibanamex team.• We exceed the level of Service expected in the call center. • We exceed the area's credit card approval goal.