Tania Cheung Email & Phone Number

Hong Kong

Hong Kong Sar

Standardise TEC digital growth workflows and procedures for maximum efficiency. Develop and implement strategies and tactics to drive revenue and KPI using all digital marketing channels.

Paris, Île-De-France, France

Supporting Private Equity funds throughout the investment cycle. Specialised in strategic due diligence.

Hong Kong Sar

- Built a data-driven marketing engine focused on disruptive growth. - Led growth strategy for You You, a DTC consumer food brand, and achieved a quarterly revenue growth of 600% and 200% increase in AOV.- Guide businesses to profitability includes analysis of customer/channel/conversion data.- Responsible for executions on funnel design, landing page optimization, email, and paid performance marketing across Facebook, Google, YouTube, LinkedIn, and affiliate.- Optimize across marketing channels and campaigns to drive the best ROAS and exceed quarterly objectives.- Managed all teams’ performance including operation, design, marketing and product.- Launched dynamic content strategy and responsible for all creative assets across Hype.

Hong Kong Sar

- Work with cross functional teams (Sales, R&D, Operation) to establish growth strategies to reach company's revenue goals.- Built and set up nanoraze.com in multi-language while achieving a quarterly revenue growth of 200%- Managed monthly marketing budget and associate market P&L to develop and execute marketing strategies, budgets, and sales plans.- Conceive and execute on a wide range of content campaigns to drive education and engagement.- Rewiring people of how they think of cleaning by re-constructing a consistent brand voice to ingrain into the market- Direct all departments on brand consistency in outbound communications- Manage all social media platforms and execute content creation.- Analyse data to optimize digital campaign performance and uncover areas forimprovement.- Partner with analytics team to measure the impact of each campaign, and developways to scale- Optimize customer journey with sprint exercises and analytics to identify anddevelop new opportunities for growth and optimization- Define and launch a cohesive journey for current and potential users across all Razeproduct lines- Design and implement growth hacking strategies including organic revenue driventhrough EDM that accounts to 25% of total revenue- Define and close partnerships with influencers, business partners, local andinternational institutions.

Hong Kong Sar

- Strategic Planning and Project Management- Develop long-term marketing strategies for global expansion- Develop and execute all digital campaigns - Work with product team and suppliers to establish strong storytelling tactics to measurably increase brand engagement- Work with data, sales and product teams to support website development and marketing programmes- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)- Budget proposal with KPI measure for paid spending and advertising campaigns- Identify trends and insights, and optimize spend and performance based on the insights- Brainstorm new and execute growth strategies- Curate landing pages and optimize user experience - Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points- Evaluate emerging technologies. Provide thought perspective for adoption where appropriate

- Business development strategy for B2C & B2B on focus regions closed 20+ wholesale accounts globally.- Solely responsible for design development and production process, from tech spec to QC.- UXUI management, built wireframes and sitemap from scratch to a revenue driving website.- Capital allocation and team focus on intelligent movement.- Lead all marketing activities in-focus region, optimize campaigns, measure and improve metrics and feed to the team for future development. ROI improved by 120% and CPA was 40% less.- Negotiate a multitude of diverse collaborations, partnerships and term sheets to leverage business.- Execute start-up fundraising, negotiation and built cash-flow models for three rounds of fundraisers.

- Filled multiple mission-critical roles including product manager, supply chain leader, retail lead and creative lead.- Direct and execute paid and unpaid promotions on google and social media channels, content creation and development, media budget planning and measuring, brand partnerships and events. Record checked.- Create and execute all branding and marketing activities with tactical strategies to maximise ROI and efficiency.- Built unspun.io from scratch, including UXUI, SEO, manage site traffic quality, bounce rate and all tracking activities.- Source and negotiate raw materials price from suppliers worldwide. The future black from repreve was sold out in the first quarter. - Lead team to a 48% MoM growth in year 2 by developing and expanding sales funnel, innovated product offerings.- Develop and grow ambassadors program, social media channels, a mailing list with transparent analysis and optimization.

San Francisco Bay Area

superpower: ingenuity

- Help to build and launch online shop by fixing all back and front-end errors, made e-shop responsive across all devices with SEO plugged in all areas. - Expand distribution channels locally to 5 accounts in 6 months. Monthly net revenue increased by 30times through innovative marketing planning.- Plan and execute Digital Campaigns for to nurture leads and identify low ROI.- Accountable for developing cohesive brand stories, product highlights & descriptions, and supporting visuals among all channels.

Created a full collection from ground for an upcoming season around a self-chosen theme. Job role includes material research, hand-illustration works for print design, hand and machine sewing the entire collection, pattern cutting, styling for the shoot etc.

London, United Kingdom

- Managed “Liveview” launch campaigns- Researched and identify core audience group and competitor analysis- Responsible in campaigns’ visual art-directions- Directed event activities, developed student program to assist in all areas of event production

London, United Kingdom

- Helped Mary to put together an entire line under tight timeline for London Fashion Week- Paper pattern development and industrial machine sewn a part of the range- Oversee how a design studio runs and helped allocating team on priority tasks