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Experienced leader in branding, marketing, content creation, and strategic communications with 15+ years of senior marketing experience in the Australian advertising industry. Passionate about building brand trust globally and locally, understanding future brand value, brand storytelling, and brand positioning in digitally disrupted environments.
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Head Of MarketingLumo Digital OutdoorNew Zealand -
Head Of Marketing & Communications - Groupm NexusGroupm Sep 2023 - Mar 2024Sydney, New South Wales, AustraliaGroupM Nexus is the world’s leading global media performance organization, uniting GroupM’s performance talent and technologies. The global organization will be underpinned by a new cross-channel performance platform and international delivery hubs to set new benchmarks for performance innovation and efficiency for GroupM’s agencies and clients. GroupM Nexus will help empower agencies to set new standards for cross-platform and multi-channel outcome planning, delivery, and optimization to help clients achieve better, more connected growth. Clients will be able to access all the technology, services and solutions offered by GroupM Nexus through their agencies. -
Head Of Marketing & Business Development, FinecastGroupm Jul 2018 - Dec 2023Sydney, AustraliaFinecast is a leading addressable TV company which enables advertisers to precision target audiences in on demand, linear and live streaming TV environments. Finecast gives advertisers the ability to deliver targeted adverts to audiences across multiple TV channel brands, pay-TV platforms and set top boxes, a range of video on demand (VOD)/catch up TV services, over-the-top providers, and game consoles – all combined for scale. Finecast offers a single access point to optimise delivery across the entire addressable TV marketplace. Finecast has access to more than 1200 data variables for planning against Australia Households, Finecast can identify and reach precise audience profiles on the big screen. -------------------------------------------------------------------------I lead the development of client strategy, insights, business strategy and drive Finecast’s growth agenda in Australia. This includes all aspects of Finecast marketing, strategic planning and helping advertisers understand how to plan, buy, and measure addressable audiences on TV. -
Marketing And Communications Director, [M]PlatformGroupm Mar 2017 - Jul 2018Sydney, Australia[m]PLATFORM is GroupM’s audience intelligence and activation solution, building personalized consumer relationships at scale. At the core of [m]PLATFORM is the uniquely powerful consumer identifier, [mp]ID. This ID unifies data to provide the most comprehensive and detailed picture of an individual consumer. This offers brands a rich and holistic view into their consumers’ mindsets and a deep understanding of the impact of their marketing touchpoints. Marketers can anticipate where consumers are likely to engage and tailor their strategy to ensure they reach the right consumers with a message that is relevant and useful. [m]PLATFORM is more than a technology suite. It is a worldwide service organization comprised of analysts, data strategists, search and social specialists, and product and media experts focused on ensuring consistent delivery in all markets where our clients do business. -
Head Of Product Development, XaxisGroupm Apr 2015 - Mar 2017Sydney, Australia -
Digital Commercial ManagerNews Corp Australia 2012 - Apr 2015Sydney, New South Wales, Australia -
Email & Targeting Ad Product ManagerNews Corp Australia Jun 2011 - Sep 2012Sydney, New South Wales, Australia -
Market ManagerBig Mobile Nov 2010 - Jun 2011 -
Bt Strategist And Targeting SolutionsYahoo!7 Nov 2009 - Nov 2010
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Media Sales - Account ExecutiveYahoo!7 Dec 2008 - Nov 2009
Tania David Skills
Frequently Asked Questions about Tania David
What company does Tania David work for?
Tania David works for Lumo Digital Outdoor
What is Tania David's role at the current company?
Tania David's current role is Head of Marketing.
What is Tania David's email address?
Tania David's email address is ta****@****.com.au
What skills is Tania David known for?
Tania David has skills like Advertising, Digital Media, Digital Strategy, Mobile Advertising, Digital Marketing, Online Advertising, Web Analytics, Media Planning, Mobile Marketing, Ad Serving, Media Buying, Advertising Sales.
Who are Tania David's colleagues?
Tania David's colleagues are Annabelle Lindberg, Danielle Le Gallais, Chloe Van Diepenbrugge, Lily Jayne Mark, Kent Harrison, Joshua Mcwilliams, Jack Plowright.
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