Leading integrated marketing team of 13, across marketing, social media, PR, media relations, partnership marketing, video/photo/graphic design content team.

Leading integrated marketing strategy and collaboration across Community, Sales, and Partnerships teams. Building Chicago Sky fan base, creating breakthrough awareness campaigns, and engaging fans across platforms to drive business performance, brand awareness, and sales.

Advising Food & Bev start-ups on scale-up, marketing strategies, brand planning, branding, positioning, digital, social, influencer platform management and strategies, agency leadership, shopper, in-store and sampling plans to drive scale, awareness, and trial. Mentoring CPG start-ups including Babka ATX and Bohana.

Led $0.6B portfolio: Quaker Chewy, Lite Snacks, Health Warrior marketing team of 10 with 5 direct reports.• Led Quaker Chewy by developing and implementing activation, purposeful positioning, digital media, and innovation plans. Plan led to penetration growth of +1.2pts and share growth in a challenged category.• Developed inaugural Camp Chewy to facilitate kid play and support community through Chewy Play Fund. • Developed and launched Chewy Fruity Fun, the first ever US Chewy bar with a “made in a peanut free facility” claim, and Cap’n Crunch Treat Bars to tap into growing $730MM cereal/treat bar segment.• Integrated Health Warrior brand into Quaker and developed long-term vision and growth plan, graphics, positioning, and innovation to efficiently penetrate $3B Nutrition Bar category with limited resources. • Delivered +28% growth on $240MM Lite Snacks business in 2020. Built BFY Snacking strategy, including launch of Quaker Rice Chips and “Really Gosh Darn Tasty” digital ad campaign (tested above norms). • Delivered Quaker Oatmeal growth plan, including strategy and development of “Our Oats. Your Creation” TV/Digital/Social Media campaign (highest ROI in history), integrated agency team leadership, innovation.• Led Quaker Racial Equality Journey: recruitment and retention, training, community, supplier diversity.

Led $1.5B Tropicana Juice and Juice Drinks, including P&L, commercialization, marketing, communications, and innovation. Led team of 10-13 with 4 direct reports and grew share vs. key competitor in challenged category.• Led agency search process to identify new full-service ad agency with digital expertise.• Developed single serve growth plan, including $12MM “Made to Go” digital/influencer campaign. Drove growth of +8% nationally, +14% Grocery. Exceeded KPIs: 163MM media impressions, $2.23 ROI.• Launched Tropicana Probiotics, first ever Probiotics offering in mainstream juice with $30MM in Yr 1 sales behind 360 marketing campaign. Probiotics TV drove +21% sales lift and digital drove +33% lift. Digital campaign was recognized by Facebook as a breakthrough initiative that drove ROAS higher than TV.• Grew Tropicana Drinks +30% to $78MM in 2018, behind innovation and digital mixology campaign.

• Spearheaded first ever integrated marketing plan to drive rapid expansion and double-digit growth on $25MM uncooked natural tortilla platform with mainstream and Hispanic consumers, including sell story, consumer research, pipeline development, brand architecture, package/logo redesign, in-store, advertising, and website.• Led search process to identify agency partner (TDA Advertising & Design); actively managed agency relationship.

Led cross-functional team in development of innovation pipeline on Salad Dressing and Mayo/Miracle Whip businesses, including strategy, brand architecture, need state analysis, idea generation with innovation agencies, concept & product development, consumer research, package design, advertising, and commercialization plan.Led accelerated launch of health & wellness initiative, including commercialization, package design, and marketing plan development to drive growth in BFY segment.

Led development of $65MM Easy Cups brand strategy and pipeline development to achieve aggressive growth target in 2008, including collaboration with “creative consumers” to conduct teen research and build new product pipeline.Developed innovative approach to product development, including competitive assessment, flavor mapping, consumer research, and collaboration with R&D and sensory experts to achieve superior product quality.

Managed $367MM Natural Cheese portfolio, including Cracker Barrel and Kraft Block Cheese, Kraft Shredded Cheese, and Kraft Deli Deluxe Slices, which delivered +14% growth vs PY and +$30MM vs plan in 2006. Initiated and led cross-functional team to set team vision, foster greater teamwork, increase communication, and accelerate development of innovation pipeline to contribute planned +$30MM or +9% rev growth in '07. Co-led Shredded Cheese growth plan to drive breakthrough advertising, media, and distribution to deliver +45% growth on $57MM business in '06. Led Integrated Marketing Communications (IMC) plan and consumer immersion research to validate marketing challenge, brand foundations, and strategic framework to drive planned +20% growth in '07.

Managed integrated agency team to develop marketing plan to drive Senseo machine/coffee penetration and awareness. Co-led development of $13MM media plan across TV, print, online, including refinement of consumer target, media strategies, and tactical plan. Plan overdelivered on TRP objectives and added value media. Managed development of equity-building print campaign to build Senseo brand awareness and drive penetration. Led development of fully integrated $2MM “Drop the Drip” promotion to convince consumers to switch to Senseo from traditional coffeemakers, including 10-market tour with coffee machine giveaway, media, sampling, and microsite.Developed brand revitalization plan to restore growth on $250MM Superior Foodservice business, including situation analysis, research plan, package redesign, operator support, in-store merchandising, pricing, and trade advertising.Led development of growth plan, integrated promotion, and innovation pipeline to deliver double-digit growth on $13MM Hills Bros. Cappuccino retail business. Developed targeted brand plan to stabilize $36MM Hills Bros. R&G business.