- Lead the branding initiatives for Vision Group Canada and its flagship brands, notably LASIK MD, fostering consistent brand identity across all channels.- Strategize and execute dynamic quarterly marketing plans and production calendars, driving lead generation and enhancing customer engagement across target demographics.- Orchestrate 360-degree marketing campaigns spanning Canada and the US, integrating promotional strategies to maximize brand exposure and lead conversions.- Regularly analyze data and metrics alongside the Omni-channel team to optimize the performance of paid media and marketing initiatives.- Collaborate closely with the Director of US Business to facilitate expansion and growth strategies within US markets.- Manage the team running the Social strategy and VIP Program, ensuring alignment with overarching marketing objectives.- Contribute to company-wide cross-functional projects from a marketing standpoint, leveraging expertise to drive cohesive brand messaging and initiatives.- Collaborate with the studio team to refine and modernize brand aesthetics, ensuring continued relevance and appeal to target audiences.

- Orchestrated end-to-end project management processes, from initial briefing to final delivery, encompassing strategy, creative development, and production phases.- Cultivated and sustained trust-based relationships with clients, serving as the primary point of contact and ensuring their satisfaction.- Managed key accounts including Canada Media Fund, Canada Lands Company, and Banff Lake Louise Tourism, fostering strong partnerships and delivering strong results.- Efficiently allocated and supervised creative and production resources to realize client objectives and execute projects with impact.- Demonstrated adept problem-solving skills, addressing obstacles throughout projects with a proactive and solutions-oriented mindset.- Diligently handled client budgets and project timelines, ensuring adherence to financial parameters and delivery schedules.

- Strategized, developed and communicated our national marketing plan, managing a $500k annual budget. Project managed execution of all activities.- Developed the GTM strategy for RISE’s new flavours (including limited editions).- Executed research on North American beverage market dynamics & data, while keeping cross-functional teams up to date with relevant trends and opportunities.- Project managed new 6 pack program at Costco wholesale. Successful roll out to 8 locations. - Launched first brand campaign, showcasing new flavour profile (first new launch in 6 yrs).- Strategized and directed the design and updates of RISE packaging in all its formats: bottles, caps, labels, cases and promotional items; including Limited Edition bottle packaging and unique in-store 4-pack program.- Developed, produced and managed content for all RISE channels (digital content for website and social media, event collateral, in-store POS, retail packaging and on-product labels)- Launched digital campaign for company’s 1st Limited Edition Flavour, increasing our overall engagement rate across our social channels.- Developed RISE's visual identity, creating consistency across multiple touch-points.- Planned the digital communication strategy to grow our presence, reaching 20k followers.  - Measured and analyzed efforts across all channels on a monthly basis (engagement rate, followers, conversations).- Managed digital ads and website CMS.- Communicated with a dozen media buyers, agencies, printers, and other services to help marketing projects and campaigns come to fruition.- Gathered insight from sales teams across national market to optimize brand equity on shelves and consumer exposure across Canada.

- Developed new and existing business in Western Canada for RISE Kombucha - Performed 50 in-person cold calls with an average of 3 account openings per week and communicated gathered trade information to cross functional teams efficiently and effectively.- Managed 300+ accounts across Western Canada (Whole Foods, Safeway and Save On Foods).- Managed field marketing initiatives for Western Canada (event organizations to promote RISE’s presence in the community, and relationships with like-minded brands to broaden our reach).- Managed our participation in 5 national trade shows and 100+ consumer events per year.

- Managed multiple projects from briefing, strategy, creative development, production to final delivery, Established a trust-based relationship with clients as their daily point person. Key accounts: McDonald’s Canada, Ronald Mcdonald House Charity and Frank & Oak. - Built, launched, and optimized the revamp of Ronald McDonald House Charity website, turning it into an easily accessible crowdfunding platform. - Project managed a national brand campaign for McDonald's Canada, promoting the people of McDonald's.

- Managed Canadian business for 7 For All Mankind Denim Ladies ($7M in yearly sales), oversaw business for 7FAM Men's ($4M in yearly sales) and led a team of dedicated sales reps. - Managed 80+ accounts. Key accounts: Hudson’s Bay, Holt Renfrew, Winners and Harry Rosen