Who is Tania Mendes? Overview
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Tania Mendes is listed as Director of Business Development at PATH, based in Miami, Florida, United States. AeroLeads shows a matched LinkedIn profile for Tania Mendes.
Tania Mendes previously worked as Director of Sales at Loisa and Career Success Coach at Tania Mendes Career Coaching. Tania Mendes holds Bachelor'S Degree, Broadcast Journalism from Walter Cronkite School Of Journalism And Mass Communication At Arizona State University.
Company email context
Email format at PATH
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PATH
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Profile bio
About Tania Mendes
Energetic, dynamic and mission-driven leader with 10+ years of management experience creating, leading and launching high performing teams in pursuit of ambitious goals. As a Regional Sales Manager and Marketeer in a Top 5 Global Market, my focus is on building commercial and non-commercial sales teams to expand distribution, corporate partnerships and marketing of Red Bull across the region through strategic programs and events. I specialize in establishing lasting brand partnerships, building highly engaged teams and a company culture built on trust, transparency and support. My leadership philosophy is simple - People first. I love working on strategic marketing campaigns, brand collaborations, fundraising and curating unique experiences that bring people together. In my current role I’ve been able to partner with top On premise accounts, Regional and National Account partners, business owners and industry leaders while hosting some of the "Best in Class" events in Miami. As a first-generation Latina I’m all about community, culture and testing the limits. I'm a life long learner and grassroots organizer with a burning passion for justice and social impact. I'm a doer, disruptor, creator, connector, closer and chingona. My background in CPG, hospitality, sales, marketing, government, grassroots organizing campaigns, higher education, and brand partnerships has given me the fundamental tools to be able to drive results in various sectors of business. I thrive in environments that are authentic, creative, diverse, fast paced and at the fore-front of innovation. When I'm not working you can catch me outside! Reading, swimming, hiking, working out and traveling the world. I'm also a Career Coach and lead group coaching programs to help Women in the Workplace. If you've made it this far... cheers! Let's connect!CORE CAPABILITIES INCLUDEPartnership development, management, strategy, negotiationSales & Distribution across all channels of businessStakeholder managementEvent and activation strategyBusiness plan alignment, development Develop internal teamsDesign and deliver go to market strategyManage execution against regional and national goals Manage DSD partners Latin Market strategy development Product Launch management Strategic programming developmentGrassroots organizing and campaign managementProduct Management
Current workplace
Tania Mendes's current company
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12 roles
Tania Mendes work experience
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Director Of Sales
Current
Sep 2024 - Present
Career Success Coach
Current
Tania Mendes Career Coaching
Coach and develop BIWOC through a 12-week group coaching course that gives women the tools they need to succeed in the workplace.
Oct 2020 - Present
Regional On Premise Manager - Top 5 Global Market
Hire, coach and develop top talent to create high performing teams to drive sales, market share and expand distribution of Red Bull across Florida. Oversee the largest on-premise field team in the country driving sales and marketing activations within the non-commercial and commercial landscape. Develop the brand image in the on premise through strategic.
Apr 2019 - Sep 2024
On Premise Sales Specialist - Top 5 Global Market
- Over delivered on volume against business plan Finished +4% vs PY
- Strategically grew top 100 accounts by 7% that were steadily declining
- Coordinated all hospitality requests for customers, leadership team and Red Bull Global network
- Negotiated multi-year partnership agreements at top Miami Nightlife, Hotels and Restaurants driving overall sales +5% vs BP
- Managed half a million dollar budget
- Analyzed sales and customer data trends to develop regional campaign strategies and marketing programs for large scale events: Art Basel, Miami Music Week, Ultra, Superbowl, Spring break.
Jan 2018 - Apr 2019
On Premise Specialist - Hispanic Market Lead
Apr 2016 - Jan 2018
Brand Marketing Specialist - Hispanic Market Lead
- Hired, trained and developed Bi-lingual and Bi-cultural Consumer Collecting team of 20+ employees to target Hispanic market share in emerging markets.
- Drove Red Bull's marketing strategies through the management of consumer collecting programs: Wings Teams and Student Brand Managers.
- Lead the South West market brand team to drive consumer collecting opportunities engaging new users expanding the consumer base and driving market share.
- Supported the Field Marketing Manager in the execution of specific Red Bull Athlete and event projects, maximizing communications, bi-cultural consumers and fostering relationships with local Opinion Leaders.
- Activated around local events, national event properties and athlete marketing projects reflective of the Red Bull Brand values; deliver a clear, strong, authentic brand message to the consumer.
- Ensured marketing initiatives and programs were leveraged across the sales channel and the brand image was brought to life within the on premise environment and with key customers.
Jun 2014 - Apr 2016
Assistant To The Dean Of Students
- Provide advance support to the Dean of Students; manage media requests; maintain databases and spreadsheets; address student concerns, student incident reports, and all other university initiatives; maintain calendar.
- Prepare correspondence and reports for Administrative Staff including Dean of Students, President of the University and Senior Vice President of Student Affairs
- Interact and maintain liaisons with students, faculty, staff and community agencies in facilitating university initiatives.
May 2012 - Jun 2014
Advance Associate
- Coordinate event and program logistics for Vice President Joe Biden and traveling staff around the country, on-the-ground liaison between White House and event hosts and hotels.
- Work in partnership with other members of Advance team, White House, localpartners and hosts, and security to coordinate the site selection and build, hotel logistics, travel.
Jul 2013 - 2014
Intern
Ktvk-Tv
Jan 2011 - May 2011
Intern
Aug 2010 - Dec 2010
National Latino Museum, Programming Assistant
Jun 2010 - Aug 2010
1 education record
Tania Mendes education
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Walter Cronkite School Of Journalism And Mass Communication At Arizona State University
FAQ
Frequently asked questions about Tania Mendes
Quick answers generated from the profile data available on this page.
What company does Tania Mendes work for?
Tania Mendes works for PATH.
What is Tania Mendes's role at PATH?
Tania Mendes is listed as Director of Business Development at PATH.
Where is Tania Mendes based?
Tania Mendes is based in Miami, Florida, United States while working with PATH.
What companies has Tania Mendes worked for?
Tania Mendes has worked for Path, Loisa, Tania Mendes Career Coaching, Red Bull, and Arizona State University.
How can I contact Tania Mendes?
You can use AeroLeads to view verified contact signals for Tania Mendes at PATH, including work email, phone, and LinkedIn data when available.
What schools did Tania Mendes attend?
Tania Mendes holds Bachelor'S Degree, Broadcast Journalism from Walter Cronkite School Of Journalism And Mass Communication At Arizona State University.
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