- Design and execute 360° marketing programs, including ATL (Above The Line), BTL (Below The Line), and TTL (Through The Line) strategies, to meet customer-specific and strategic objectives across six locations: Houghton, Laurium, Marquette, Escanaba, Iron Mountain, and Munising.- Spearheaded the transition to a new Shopify website template, managing the content creation, customer journey optimization, and basic coding, while collaborating with external vendors to ensure backend functionality and seamless deployment.- Build and maintain a comprehensive data warehouse for vendor-supplied product attributes, installation guides, and material safety data sheets, streamlining product information management.- Develop and sustain reporting systems for inventory and asset management, enabling data-driven decision-making and operational efficiency.- Partner with media outlets to guide content creation, ensure alignment with state and federal compliance guidelines, and implement impactful marketing campaigns.- Collaborate with sales teams to boost revenue through innovative product promotion, merchandising strategies, and tailored campaigns.- Analyze campaign performance data to measure the effectiveness of marketing initiatives and adjust strategies to achieve business objectives.- Produce compelling marketing collateral for digital platforms, radio, TV, e-commerce, sponsorships, and multi-channel advertising campaigns.

- Lead digital, social and subscription marketing initiatives nationally, across the audio, subscription video on demand and live verticals - Plan and execute 360-degree digital strategies as part of nation-wide consumer-facing campaigns (Web series: Hutatma 1 & 2, BhootPurva, Comedy Shots & Bombers) and cover live events (Euphoria song launch & Indian Television Awards) by working with cross functional internal teams such as ATL, performance, product & content, to ensure campaigns meet marketing objectives and enhance subscription numbers on the ZEE5 OTT platform - Drive strategic associations or partnerships, subscription market development (platform partnerships, ratings and reviews, digital merchandising), CRM, email marketing and online community building, through key opinion leaders and influencers- Develop appropriate KPIs, monitor performance, optimize content and distribution in real time, help analyse social data, and create actionable insights and reports, by collaborating with internal and external teams- Analyse brand perception and results from campaigns and take a lead role in developing and executing plans that help in growing brand awareness and brand stickiness using non-paid methods based on SEO and competitor share of voice reports. - Direct the internal team and external partners to communicate the right messages, tone and style for the brand

- Manage client expectations, including developing, implementing and tracking measurements in line with program objectives - Manage projects and programs, including evaluating and implementation of budget and timelines; develop yearly strategic/tactical programming for the account- Identify opportunities for organic growth, maintain client relationships, independently manage several small accounts or major projects on a larger account, and direct much of the day-to-day work with the assistance from senior staff as appropriate- Manage account team to ensure work is appropriately delegated to the right staff members within the team structure; help nurture and grow junior staff members including: identifying opportunities for professional advancement, ensuring team members are appropirately informed and involved in projects, ensure deadlines are met, participate in hiring, assessment and career development activities- Develop and monitor accurate project budgets; maintain ongoing financial liaison with clients beyond monthly billing; and assist senior staff with monthly forecasting, monitoring weekly team billing, meeting monthly and annual projections- Provide leadership in growing existing accounts; participate in new business process, including serving as a member of the pitch team, delivering strong analyses, strategy and concepts to new programs, and completing other duties as necessary

Campaigns & Awards:The Dyslexic Captcha: Creative Media Innovation for Jaslok Hospital (2016)• Won gold at Kyoorius and GoaFest, silver at AdFest Thailand & bronze at DAN Global Innovation Awards• Recognized globally by PSFK (USA) & Contagious Magazine (UK) Jump For Health: Social Media Campaign for Aditya Birla Health Insurance (2017 & 2018)• Won best campaign across verticals at the Aditya Birla Capital’s EUREKA Awards• Won Silver at Indian Content Marketing Awards for best crowd sourced content• Featured by The Drum: global media platform and the biggest marketing website in EuropeWork Experience:• Provide strategic inputs to brand campaigns that encompass reporting, mining, renewals, and customer delight• Manage relationships for our largest clients by creating digital solutions that cater to their business requirements• Responsible for successful retention & renewal of existing client agreements & extension of existing agreements to new services• Key clients: Aditya Birla Health Insurance & Aditya Birla Multiply Wellness, Tata Consultancy Services, Reliance SMART, Reliance One, Reliance Smartphones+, Jaslok Hospital & Research Centre, & D’Decor• Lead a talented team of individuals and develop plans for each members personal development, simultaneously aligning them to revenue targets

- Build 400+ relationships of top level executives of leading companies in the country and internationally, across various industry verticals, by initiating communication, driving market entry and penetration by presenting the company’s unique service offerings.- Achieved more than a third of the targeted budget of the year (2017-2018) within the first quarter by bringing in prestigious business accounts like Piaggio, RedBull, Shoppers Stop, Aditya Birla Health Insurance, Aditya Birla Mutual Funds, Aditya Birla Multiply Wellness, Tata Consultancy Services, TCS Ion, Reliance SMART, Jaslok Hospital & Research Centre, Reliance LYF Smartphones+, HDFC Life, RentoMojo, AirwireTech, Cactus Communications, Glenmark Pharmaceuticals, W Hotels, St. Regis, to name a few.- Responsible for generating and qualifying leads at scale and selling a multi-platform portfolio of digital advertising services (creative, digital, social media, online ads, social media add-ons and specialty digital products and experiences) to prospective clients- Prepare, review and evaluate responses to education and government procurement processes in the form of advertising proposals and tenders by collaborating with internal and external teams- Research and define the various industry verticals to target basis geographical requirements and cold call as appropriate to ensure a robust pipeline of business opportunities- Conceptualize and author the creative and strategic brief documents, on behalf of the prospective client supported with in-depth insights and research- Develop and execute the strategic business development plan while working with key internal stakeholders (e.g. account management, creative, legal, support, etc.) to plan approaches and pitches that speak to the client’s business objectives.- Assist in presentation, negotiation and finalization of commercial contractual agreements by clarifying, emphasizing agreements and negotiating the differences to a positive conclusion

Positions Held:Social Media Marketing Intern & Associate Editor - Vice President's Office for Student AffairsDistinguished Student Ambassador - Office of the Dean of StudentsGlobal Ambassador - Office of Global AffairsCCO Ambassador - Center for Career OpportunitiesPeer Partner - Liberal Arts Career Department