Tania Nashelly García Álvarez Email and Phone Number

MANAGER RETAIL, COGNODATACRM and innovation projects, oriented to define commercial and tactical strategies to manage customers and improve their customer experience. Leading of consultancy teams to deliver business oriented data products. Experience integrating offline and online channels to achieve an omnichannel customer journey through the implementation of end-to-end solutions. Projects involving customer insights and advanced analytics to understand better Buyer Personas and their Customer Journey Map, marking clear direction on customer strategies and building a compelte digital transformation in different companies, in coolaboration with technology teams. Salesforce ecosystems, and different technologies used to measure voice of customers, understand customer experiences and Close the loop with implementation of customer strategies.

Advanced analytics within the corporate area of Business Analytics in the Logista Group. Cross-company, cross-business analysis to define the commercial strategy of point of sale, optimizing and improving commercial actions. Definition of data strategy, quality and work methodologies within the BA unit.

Managing the EMEA data processing and analytics team in Ipsos ASI. Advanced analytics and data visualization. Multi-country project implementation for survey analysis, reporting, customer segmentation. Multidisciplinary team in different EMEA countries.