Tania Sanchez Email and Phone Number

Adjunct Professor currently teaching the "Marketing for Entrepreneurs" course for the Integrated Marketing Communications Master's Degree program. As a Subject Matter Expert, and in collaboration with an IMC team of professionals in course design and studio production, designed the course to highlight the differences between traditional marketing and entrepreneurial marketing. Differentiated the course by producing relevant and engaging Podcasts that bring each week's topic to life… Show more Adjunct Professor currently teaching the "Marketing for Entrepreneurs" course for the Integrated Marketing Communications Master's Degree program. As a Subject Matter Expert, and in collaboration with an IMC team of professionals in course design and studio production, designed the course to highlight the differences between traditional marketing and entrepreneurial marketing. Differentiated the course by producing relevant and engaging Podcasts that bring each week's topic to life thru experiences from diverse and successful entrepreneurs in a variety of sectors. Show less

Collaborated with CEO/Partners as the in-house Financial sector expert. Advised clients with forward thinking business, communications and digital marketing solutions that delivered competitive foundations for business growth. Managed a diverse team of creatives, designers, UX experts and content creators per client engagement. Ocassionaly SME writer for Thought Leadership content, case studies and articles. Client roster included Royal Bank of Canada Capital Markets (RBCCM), City… Show more Collaborated with CEO/Partners as the in-house Financial sector expert. Advised clients with forward thinking business, communications and digital marketing solutions that delivered competitive foundations for business growth. Managed a diverse team of creatives, designers, UX experts and content creators per client engagement. Ocassionaly SME writer for Thought Leadership content, case studies and articles. Client roster included Royal Bank of Canada Capital Markets (RBCCM), City National Bank of Florida (CNB), First National Bank of Omaha (FNBO), Mattel, Inc., AARP and Argano. Accomplishments have included: - Defining and launching a start-up Brand identity and strategic rebranding from M&As.- Digital revamp of DEI and Foundation websites including content and communications strategy to amplify and position Brand as leaders.- Nonprofit partners collaborations in strategic events including interviews and content creation (narratives, videos, client communications).- Law Firms Center of Influence strategies for Wealth Management, Private Banking and Consumer/Commercial Real Estate to support double digit growth goals.- Iideation, development and launch of first Digital campaign strategy for financial sector businesses, including SEO.- Directing video production (including ideation) and execution on a multitude of industry relevant topics.- Defining and internally/externally establishing Consumer, Commercial and Corporate value propositions for multi-audiences.- Advisory and strategic ideation for client's National membership sweepstakes and e-commerce strategy revamp.- Coached and mentored team members in their professional growth. Show less

Accelerating the closing of the Opportunity Divide, Grads of Life is a growing Thought Leadership organization that advises and works with employers in leading a social movement of disrupting and changing Hiring practices in the U.S. Covering the hiring spectrum (recruiting, on-boarding, developing, promoting), GoL is a subject matter expert in partnering with Employers and its ecosystem to build talent pipelines and career pathways for Opportunity Talent including expertise in… Show more Accelerating the closing of the Opportunity Divide, Grads of Life is a growing Thought Leadership organization that advises and works with employers in leading a social movement of disrupting and changing Hiring practices in the U.S. Covering the hiring spectrum (recruiting, on-boarding, developing, promoting), GoL is a subject matter expert in partnering with Employers and its ecosystem to build talent pipelines and career pathways for Opportunity Talent including expertise in Opportunity Youth from their YearUp Direct Services arm – young people 16-24 who are motivated and driven and have yet to obtain a college credential. As an advisor to the Senior Leadership team, and collaborator to the Funcitonal Team leaders, I crafted 2020 strategy and co-managed Go-to-Market execution for multiple elements (marketing, digital, thought leadership, sales enablement). Also identified, negotiated, and managed two Content Marketing/Creative agencies in multiple initiatives that solidified Opportunity Talent Perception change, and engages Employers to drive sustainable systematic social change via new Practices in support of their mission. Show less

Senior Consultant to MLBPA's Executive Director and COO's office focused on providing high-level strategic and advisory targeted communication recommendations to improve MLBPA’s presence and effectiveness in Spanish language media markets as part of a comprehensive communications/external affairs plan (traditional & digital platforms).Delivered actionable recommendations to educate and inform with specific suggested content that engages multiple audiences (media, Players, agents… Show more Senior Consultant to MLBPA's Executive Director and COO's office focused on providing high-level strategic and advisory targeted communication recommendations to improve MLBPA’s presence and effectiveness in Spanish language media markets as part of a comprehensive communications/external affairs plan (traditional & digital platforms).Delivered actionable recommendations to educate and inform with specific suggested content that engages multiple audiences (media, Players, agents, fan-base) and creates advocacy for MLBPA’s messages. Performed detailed analysis (including press interviews and retired baseball players) of key countries, the Hispanic ecosystem (influential voices, organizations, important events and relevant social media platforms), the U.S. Hispanic market growth, and the correlation of all to the continued growth of Baseball as a business. Show less

Senior Marketing Consultant to LinkedIn Marketing Solutions (LMS) focused on management of high impact B2C market entry initiative, and custom marketing programs for key enterprise clients.With LI’s product roadmap evolution and high value member audience, I led a high profile market entry initiative that spans Narrative development, Global sales enablement and Go to Market campaign that taps into LI’s unique value proposition for Consumer focused industries.- Led multiple agencies… Show more Senior Marketing Consultant to LinkedIn Marketing Solutions (LMS) focused on management of high impact B2C market entry initiative, and custom marketing programs for key enterprise clients.With LI’s product roadmap evolution and high value member audience, I led a high profile market entry initiative that spans Narrative development, Global sales enablement and Go to Market campaign that taps into LI’s unique value proposition for Consumer focused industries.- Led multiple agencies and external research vendors to identify compelling insights and behavioral data to build robust member story along with business case supporting a $26 B TAM opportunity.- Bridge between marketing and sales to deliver an actionable strategic growth plan supporting Account Executive (AEs) efforts in five key verticals.- Identified key performance indicators (KPIs) around Account based Marketing approach to gauge success of GTM strategy.- Oversaw the creation of Video Case Studies for Audi and RBC brining to life successful campaigns.As part of a 6-month National campaign, I designed and oversaw execution of a multi-channel P&G collaboration with LI focused on Millennials to help them accelerate their ambitions and build affinity with the P&G brands. Show less

Co-founder advisor to Principal and Founder of Dragonfly Financial Advisory in defining the startup platform's B2B and B2C business models with a focus on Pension Fund management and growth, Lifestyle Concierge marketing, Financial Literacy across career paths and tailored ETFs. Active participant in investor's meetings of B2B and B2C business models and Financial Literacy programs to potential clients, including Major League Baseball Players Association.Advised business… Show more Co-founder advisor to Principal and Founder of Dragonfly Financial Advisory in defining the startup platform's B2B and B2C business models with a focus on Pension Fund management and growth, Lifestyle Concierge marketing, Financial Literacy across career paths and tailored ETFs. Active participant in investor's meetings of B2B and B2C business models and Financial Literacy programs to potential clients, including Major League Baseball Players Association.Advised business entrepreneurs, consultants and established organizations on new business platforms, special projects/initiatives, and business expansion (Worlds Parkinson's Coalition, IxStyle, Architecture Spanish Pavilion at the Venice Biennale).Coached female business executives from LinkedIn, MasterCard, GE, and PBS on major professional and lifestyle decisions and structured execution. Show less

•Recruited to plan and execute HSBC’s Private Bank marketing, advertising, digital and communication initiatives for the U.S. and Latin America. Dual reporting lines to the Americas Private Bank Chief Executive Officer and the Global Chief Marketing Officer in London.•Responsible for US $3mm regional Marketing budget, and $5mm shared Global budget for PB businesses. Initiatives supported goals of 100+ bankers/ROs across multiple booking centers (Miami, NY, Geneva, Brazil, Mexico)… Show more •Recruited to plan and execute HSBC’s Private Bank marketing, advertising, digital and communication initiatives for the U.S. and Latin America. Dual reporting lines to the Americas Private Bank Chief Executive Officer and the Global Chief Marketing Officer in London.•Responsible for US $3mm regional Marketing budget, and $5mm shared Global budget for PB businesses. Initiatives supported goals of 100+ bankers/ROs across multiple booking centers (Miami, NY, Geneva, Brazil, Mexico). Business size: 14k client portfolio with $70bn+ assets under management and $300mm in revenues. •Cross-functional strategic partner to Chief Investment Officer, Chief Financial Officer and Consumer, corporate and commercial Marketing Heads in development of new business and channels.•Managed two on-site teams (NY and Miami) of Marketing, Communication, Brand, Digital and Finance professionals, two Regional CEO’s and 10+ Region Heads.•Member of the CEO Senior Executive Committee for both regions, Global Marcomm Heads Executive team, and the U.S. Diversity & Inclusion Council. Show less

•Led first Marketing leadership position within Global Staffing with the primary goal of shifting the organization to a customer-centric, marketing driven culture.•Managed all aspects of online and traditional Marketing (global market research, competitive intelligence, segmentation and analysis, multi-media, internal/external agencies) for multiple Global initiatives across GE’s seven industries: entertainment (NBC), healthcare, energy, aviation, transportation, capital, and home business… Show more •Led first Marketing leadership position within Global Staffing with the primary goal of shifting the organization to a customer-centric, marketing driven culture.•Managed all aspects of online and traditional Marketing (global market research, competitive intelligence, segmentation and analysis, multi-media, internal/external agencies) for multiple Global initiatives across GE’s seven industries: entertainment (NBC), healthcare, energy, aviation, transportation, capital, and home business solutions.•Defined and launched Social Media strategy for recruiting and brand awareness, including monitoring of the digital space and organized/GE managed official presence in top social networking.•Extended Staff Member to GE’s Chief Marketing Officer (GE Corporate). Led sub-team for creation/automation of Interview & Selection guide for GE’s Marketing Capabilities portal as part of CMO’s strategy to become a marketing leading organization. Gold Standard initiative article published in Harvard Business Review (2010).•Designed standard foundation/methodology of market research, competitive assessment and analytics tools for Global Employee Value Proposition project (attraction & retention). Executed across multiple industries in the U.S., LatAm, India, China and Japan. Facilitated segmentation and EVP development (messaging & harmonization) workshops. Appointed National Co-Leader of Community Services for GE’s Hispanic affinity group (26 Hubs across U.S., 3M+ members). Empowered Hispanic communities vial local volunteer events with hubs executing over 110+ community service events engaging 840 volunteers (4k+ hours). Partnered with GE Foundation and GE Volunteering Council.Member of the Government outreach Executive team to build stronger business and government partnerships. Working with legislators, staff members and Hispanic community leaders (CHCI, CHLI) in delivering health and education programs to communities with high concentration of Hispanic constituents. Show less

Led Hispanic Marketing strategy for GE Money financial portfolios (Retail Consumer, Sales and Personal Finance) with $78 Billion in assets and 65 MM customers (10MM Hispanic). Drove Hispanic IB (Innovation Breakthrough – CEO internal venture capital) to lead organically the profitable growth of the $800 Billion U.S. Hispanic market and position GE as leading player serving this segment. Support client teams throughout the U.S. and Latin America.

Architected the first Marketing, Communications & PR department for a business of $34.8 Billion in assets under management, and client portfolio of 4.5 thousand of Latin America’s most successful and influential families & individuals (net income of over $100 Million), and Marketing budget of US $9MM. Member of the region’s Executive Leadership Team. Direct staff of seven; supported 90 Private Bankers throughout the U.S., Latin America and Europe.

Supported US Risk Head in all credit, operational and regulatory risk management including reporting to CFO, Bank Board and regulatory agencies for all B2C financial businesses. Risk assets in excess of $100 billion.

Managed the Credit Card portfolios for 11 Citibank Card businesses (issuing/acquiring) in Latin America and the Caribbean; 2.5 Million accounts and $1.1 Billion in receivables. Managed strategic business plans, key alliances/partnerships, systems re-engineering, mergers and acquisitions and internet/e-commerce initiatives.

Solely responsible for managing and growing the Latin America region partnership relationships with American Airlines (AAdvanatage product), MasterCard International, Visa International, and Diners Club International. Covered all functions: contract/pricing negotiation, marketing/advertising plans, new product launch, seasonal campaigns, P&L management during economic crisis, etc.