Tânia Silva Santos Email & Phone Number

Lisbon, Portugal

Leiria, Portugal

- Gather and document requirements and translate them into Jira clear epics, stories, tasks (eventually bugs), including project scope definition and acceptance criteria that can be used and interpreted by both business and technical users. - Manage development backlog (Jira)- Project management (Jira/Confluence): plan and work flexibly to meet deadlines, prepare project status reports, etc.- Communicate and collaborate with the UI/UX and QA team

Óbidos, Leiria, Portugal

- Develop cost estimate and set budget - Create reports and project development key documentation - Create clear and concise schedules to ensure project implementation: define sequential tasks, human resources plan to develop each task, estimate timings for each activity, etc.- Monitoring the project progress from kick-off phase until the end to meet client deadlines- Optimize methods to improve processes- Analyse and reduce project risk- Ensure customer satisfaction

Caldas Da Rainha Area, Portugal

• Develop the positioning and communication of bimK platform, both in a digital environment and in more tradicional media (offline);• Develop and execute the defined marketing strategy, continually evaluating Lead Generation and Conversion, to improve results across channels and user segments;• Plan and implement online advertising, email marketing and remarketing campaigns both nationally and at European level;• Coordinate and support the content and design team in designing social media management plans and marketing content to attract users and manufacturers (customers);• Align and promote the marketing strategy with the operations team, business and partners.

Óbidos

- Develop and implement online marketing strategies for Casa Sapo;- Manage all paid search activities on Google AdWords (display, search, re-marketing);- Conduct keyword/segmentation research and analysis- Analyze/Audit accounts on an ongoing basis to develop strategies for keywords, adgroup/campaign structure, re-marketing, and display (Google AdWords).- Develop and implement ppc campaigns, on Google AdWords;- Monitor/Report on account performance against goals and budget for lead volume, spend, cost per lead and quality.- Reporting, analysis and on-going optimisation of all marketing channels.- Research, identify and implement new online traffic opportunities for Casa Sapo Portal;- Effective communications with cross-functional teams (Sales, IT, Marketing) to define business requirements and manage ecommerce projects (Website/Portal functionalities, tracking, reporting, feeds, mobile, analytics, etc.);- Reviewing KPI's and presenting findings to management on a regular basis.

Janela Digital / Casa Sapo - Portal Nacional De Imobiliário

- Help sales team achieving company set objectives; - Concept document and measure objectives weekly with sales force; - Insure that all team members are familiar with company polices and procedures;- Providing performance feedback regularly the company CEO;- Development and mentoring of sales team; - Set up sales goals; - Coaching & training: show how products and services are used, explaining the history and value of buying them; - Set up bonuses and incentives for members of the team to keep morale high.

Janela Digital, S.A. - Casa Sapo - Portal Nacional De Imobiliário

- Define and implement processes (human and thecnical) relating to the product management; - Create, maintain and update the Products Procedures Manual;- Define and coordinate the production of all media products (website, follow up emails, video, advertising banners, email marketing campaigners, direct mail) - Conceive campaigns actions (concept, copywriter, creative briefing, product release) to improve reputation, brand-building, positioning and lead generation;- Monitoring performance and outcomes (KPI's analysis);- Work on innovation and product development.

Peniche

Interpersonal Communication and Marketing Freelancer Teacher

Lisbon Area, Portugal

- Monitoring everydays media online and offline news (web, newspapers, tv and radio);- Control advertising investments;- Audience analysis;- Detect targets who were afected with the news and make week/month reports to our clients.

Caldas Da Rainha

- Internal Newsletter; - Local Media Relationships; - Development of "Hearth Week"

Lisboa

- Conducting daily clipping;- Direct contact with our main costumers / companies; - Preparation of Press Releases;- Follow-Ups;- Mailings;- Media Reports- Organize Press Conferences.

Bachelor'S Degree, Business Communications

Master Of Business Administration (M.B.A.), Marketing & Advertising, Master