Tani Gerard

Tani Gerard Email and Phone Number

Grand Haven, MI, US
Tani Gerard's Location
Grand Haven, Michigan, United States, United States
Tani Gerard's Contact Details

Tani Gerard personal email

n/a
About Tani Gerard

With experience in both creative and analytical fields, I help others build a life they're excited about. My small business, Gary Lee Drive inspires you to get your hands dirty, literally! The online garden shop sells products to help you get started while our social media accounts are filled with funny anecdotes and tips to help you start a garden, and keep a few house plants alive.Grand Haven, MI has been home since 2017. The culture of supporting small businesses, and active community engagement is one I'm proud to be a part of. I hope to contribute with impact for many years to come!

Tani Gerard's Current Company Details
Unearthed Naturals

Unearthed Naturals

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Founder
Grand Haven, MI, US
Tani Gerard Work Experience Details
  • Unearthed Naturals
    Founder
    Unearthed Naturals
    Grand Haven, Mi, Us
  • Gary Lee Drive
    Artist & Owner
    Gary Lee Drive Jan 2019 - Present
    Grand Haven, Michigan
    - Manage the online garden and home decor business, including marketing, blog writing, website design, product creation, and order fulfilment through various e-commerce platforms- Increased email list subscribers by 55% in Q1 of 2022 with a new email list marketing strategy- Develop engaging content to build brand awareness, which increased shop traffic by 40% in Q1 of 2022
  • Great Garden Plants, Inc.
    Email Marketing Specialist
    Great Garden Plants, Inc. Mar 2022 - Aug 2023
    Grand Haven, Michigan, United States
    - Write, design, and publish engaging, revenue-driving, service-oriented email and SMS campaigns. - Design creative for email using ESP templates, Adobe Photoshop, and HTML assets. - Monitor and track campaign performance against deliverability benchmarks and KPIs in the ESP (Klaviyo), Google Analytics, and other analytical tools to improve conversion and plan future strategies.- Build target audiences and segments, and develop an effective strategy for email and SMS cadence to… Show more - Write, design, and publish engaging, revenue-driving, service-oriented email and SMS campaigns. - Design creative for email using ESP templates, Adobe Photoshop, and HTML assets. - Monitor and track campaign performance against deliverability benchmarks and KPIs in the ESP (Klaviyo), Google Analytics, and other analytical tools to improve conversion and plan future strategies.- Build target audiences and segments, and develop an effective strategy for email and SMS cadence to drive engagement and revenue performance against KPIs.- Develop triggered and transactional communications such as, abandoned cart, abandoned browse, welcome series, order confirmation, and post-purchase flows. - Devise and develop robust A/B testing strategies to continuously improve engagement of email and SMS marketing efforts.- Optimize sign-up units through A/B testing to maximize lead generation conversions. Show less
  • Northwestern Mutual
    Associate Financial Representative To Jared Werksma
    Northwestern Mutual Apr 2021 - Mar 2022
    Grand Haven, Michigan, United States
    - Developed and maintained a new communications strategy to guide clients through initial conversations with our company, applications, underwriting, and follow up- Monitored the Daily Status Report to expedite underwriting requirements and processed incoming insurance service requests from clients- Generated leads and contributed to building our network through LinkedIn- Published compliance approved social media posts through our content scheduler
  • Immanuel Church
    Communications Coordinator
    Immanuel Church Nov 2019 - May 2021
    Holland, Michigan
    - Wrote weekly e-newsletters in MailChimp and sent church app notifications- Created and implemented multiple email flows, segmented to align with demographics and interest- Wrote and designed all church marketing materials in alignment with analytics, best practices, and brand guidelines
  • Northwestern Mutual
    Financial Representative
    Northwestern Mutual Aug 2018 - Feb 2019
    Grand Haven, Mi
    - Met with individuals and families to help identify financial needs and goals while providing innovative insurance and investment solutions- Planned, scheduled, and monitored posts on Facebook and LinkedIn- Tracked revenue and expenses in QuickBooks
  • Northwestern Mutual
    Director Of Operations & Client Service
    Northwestern Mutual Feb 2018 - Aug 2018
    Grand Haven, Mi
    - Communicated directly to the client bases of multiple advisors through email, phone, and letter correspondence - Prepared Personal Planning Analyses for client meetings based on the notes and data collected by the financial advisor- Collaborated with the Director of Development to further advance the internship program through individualized support and weekly lectures from industry leaders- Continued to fulfil the duties of Office Manager
  • Northwestern Mutual
    Office Manager
    Northwestern Mutual Aug 2017 - Feb 2018
    Grand Haven, Mi
    - Compiled monthly invoices for nine advisors - Answered phones and directed calls appropriately while serving as a friendly first impression to the office space- Managed databases for four financial advisors
  • The Erisa Industry Committee
    Membership Engagement Coordinator
    The Erisa Industry Committee Aug 2016 - May 2017
    Washington D.C. Metro Area
    - Served as the primary point of contact for membership inquiries and created an email communications sequence to onboard over 300 new individual members- Managed logistics for the 2017 Spring Meeting, aided in the planning and execution of biannual Board of Directors meetings, as well as other meetings and receptions for the exclusive community of Fortune 500 executives- Assisted in the creation and implementation of a new invoicing strategy, which led to a 40% increase in early… Show more - Served as the primary point of contact for membership inquiries and created an email communications sequence to onboard over 300 new individual members- Managed logistics for the 2017 Spring Meeting, aided in the planning and execution of biannual Board of Directors meetings, as well as other meetings and receptions for the exclusive community of Fortune 500 executives- Assisted in the creation and implementation of a new invoicing strategy, which led to a 40% increase in early membership dues payments- Edited ad copy for membership marketing campaigns, conducted follow-up with prospective members and facilitated the inclusion of six new corporate membersThe ERISA Industry Committee (ERIC) is the only organization that works exclusively for the nation’s biggest employers to create the best possible policy environment for health, retirement, and compensation benefits. Show less

Tani Gerard Skills

Strategic Communications Calligraphy Instagram Event Planning Email Marketing Social Media Marketing Microsoft Office Public Speaking Leadership Customer Service Life Insurance

Tani Gerard Education Details

Frequently Asked Questions about Tani Gerard

What company does Tani Gerard work for?

Tani Gerard works for Unearthed Naturals

What is Tani Gerard's role at the current company?

Tani Gerard's current role is Founder.

What is Tani Gerard's email address?

Tani Gerard's email address is ta****@****nuel.cc

What schools did Tani Gerard attend?

Tani Gerard attended Cedarville University.

What skills is Tani Gerard known for?

Tani Gerard has skills like Strategic Communications, Calligraphy, Instagram, Event Planning, Email Marketing, Social Media Marketing, Microsoft Office, Public Speaking, Leadership, Customer Service, Life Insurance.

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