- Devised ASO strategies for apps across multiple countries and platforms to facilitate higher conversion rates while focusing on localized content to ensure higher engagement.- Created experimentation roadmaps and tested various hypothesis in order to maximize conversion rates.- Extensively researched on app events best practices and launched successful events leading to appfeaturing.

- Manage several client accounts driving ASO projects forward for apps on different platforms while ensuring overall project success.- Conduct keyword optimization and conversion rate optimization for App Store and Play Store, resulting in a significant increase in organic downloads. Monitoring daily keyword performance while tracking data for various KPIs to assess the effectiveness of campaigns.- Cross team communication between development, content, sales and design team while… Show more - Manage several client accounts driving ASO projects forward for apps on different platforms while ensuring overall project success.- Conduct keyword optimization and conversion rate optimization for App Store and Play Store, resulting in a significant increase in organic downloads. Monitoring daily keyword performance while tracking data for various KPIs to assess the effectiveness of campaigns.- Cross team communication between development, content, sales and design team while performing app audits.- Conduct regular progress report calls with clients. Show less

- Conducted market research and A/B tests to implement product changes such as paywalls, onboarding, pricing & feature changes.- Worked on Apple Search Ads new placements and tested CPPs to tap into new audiences.- Utilized ASO tools (Sensor Tower, AppTweak, Data.ai) to boost keyword ranks and conversion rates in app stores.- Developed custom dashboards using attribution tools and app analytics platforms to measure marketing impact.- Conducted regular client meetings and trained… Show more - Conducted market research and A/B tests to implement product changes such as paywalls, onboarding, pricing & feature changes.- Worked on Apple Search Ads new placements and tested CPPs to tap into new audiences.- Utilized ASO tools (Sensor Tower, AppTweak, Data.ai) to boost keyword ranks and conversion rates in app stores.- Developed custom dashboards using attribution tools and app analytics platforms to measure marketing impact.- Conducted regular client meetings and trained new recruits on app marketing basics. Show less

- Managed and marketed a portfolio of 17 apps across multiple platforms.- Boosted app performance through ASO and category ranking analysis.- Managed ad campaigns on various platforms with $250k monthly budget.- Optimized campaigns on a daily basis to drive ROI generating users.- Analyzed complex data using tools like Adjust, Appsflyer, and Google Firebase.- Prepared detailed reports and proposed holistic solutions for app growth.

Worked part time for Chegg India by providing in depth knowledge related to Economics and Calculus at graduation level.