Tanisha Chea Email & Phone Number

Charlotte, NC, US

Toledo, Ohio, US

Houston, Texas, US

• Launched Innovative Education concept in the Charlotte Market via a Brick-and-Mortar Kids S.T.E.A.M Enrichment Center specializing in Science, Coding, Culinary, Entrepreneurship, Visual Arts & Robotics for kids ages 4.
• Oversaw and managed architectural design and construction with 2 different firms to bring location design to life on budget and on time
• Create and Execute local marketing strategy and creative to drive awareness, enrollment lead generation and revenue resulting in scaling to over six figures during year 1 in six months
• Create relationships with local school administrators, PTO/PTA groups and social organizations to offer customized educational programs designed to supplement current traditional education & Robotics for kids ages 4 - 14
• Founder of the Spark Bamboo Incubator for Kids – launching 2021

Boston, MA, US

• Leading digital, brand and consumer marketing strategy across the Threshold portfolio of brands to drive SWS growth across 9 brands.

Boston, MA, US

• Drove system wide sales to a 28% increase YOY growth
• Led strategic brand development and launch of NEW Brand Image including logo, brand identity, consumer marketing plan and website (launching Q1 2023)
• Optimized training excellence by creating best in class new franchisee training curriculum and led design for a new and dedicated training facility
• Added 11 new franchisees and 16 new territories resulting in a 45% increase in national footprint

US

• Led strategic growth by creating and directing blue sky Innovation to launch new platforms across the Global network
• Negotiated power partnerships with key brands such as Hershey’s and Mondelez to co-brand new products to launch in multiple global markets
• Drove the Global Innovation discussion to create synergies with our large equities markets (UK, AUS, MX) and small emerging markets
• Provided thought leadership as member of Senior Leadership team on strategic direction of company
• Created and implemented the go-to-market process – the I.D.E.A.L process – by collaborating cross functionally and guiding Sr. Leadership to adoption, resulting in a global system to launch new products

• Impacted by a companywide layoff while on Maternity leave with my twins, so I decided to take an extended leave and enjoy the time off with my twin boys.
• While on maternity leave, I started a baby clothing line called, Tala Baby. -- Check it out!

Tampa, FL, US

• Created and directed overall consumer Brand Strategy to drive sales for the $700Million brand that relied heavily on retail-level marketing, digital marketing, email marketing and social media
• Led media strategy to drive national awareness with traditional TV and iHeartRadio radio media via a partnership with Bobby Bones, complimented by a local strategy fueled by local PR and radio
• Created events like the Carrabba’s Food & Wine Festival that positioned Carrabba’s as a place sip and savor with friends thus increasing check by 25% during events
• Led re-branding work with Advertising and PR Agencies to develop new tagline, Brand and Social voice, Retail strategy and Media Advertising approach resulting in the “Italian Worth Talking About” campaign that.
• Launched 2016 Gift card program resulting in a +700% YOY growth on gift card sales and adding new distribution partnership with Incomm
• Developed product pipeline that helped to achieve company +$48Mprofitability goals in 2017

Irvine, CA, US

• Drove over $1.9Billion in system revenue via National Calendar initiatives focused on Value, White Space Innovation, Big Eats and Beverages
• Led the brand partnership with PepsiCo® and Franchisees to initiate the development and expansion of the $1.2Billion Beverage business
• Created and launched the breakthrough, Dollar Cravings Menu that drove 27% incidence, a sustaining transaction growth for 1 year and an increase in Value Leadership KPIs
• Created and launched Daredevil Loaded Grillers that delivered on innovation and a cultural trend at a value and drove over 23.5Million units sold
• Led internal team of Director-level marketers across Media, Advertising, PR and Social Media to create breakthrough national product launches and relevant brand integrations
• Partnered with International Leadership from Pizza Hut and KFC to develop sales and brand building course for marketers globally reaching 10+ countries

Irvine, CA, US

• Delivered creative products and insights driven marketing communications to drive over $730Million in system revenue
• Created and lead internal, “Taco Think Tank” meeting to identify and cultivate creative product, communications, social media and engagement ideas for the brand
• Led Brand Integration to market and promote Sony® partnership for 4 years resulting in transaction and check driven sales, consumer engagement and an increase in Brand I Love KPI, over time
• Developed strategy and construct for NEW value menu, "Dollar Cravings Menu"

Irvine, CA, US

• Drove strategy development and national execution for key sales layers: Value, Big Box and Taco 12-Pack.
• Lead the strategy and execution of the exciting partnership with Sony to launch the PlayStation Vita via a "Win It Before You Can Buy It" on pack promotion

Irvine, CA, US

• Menu architect for Taco Bell Breakfast Menu by developing and executing strategy to launch and grow new daypart via consumer insights based marketing

Louisville, KY, US

• 9---month Secondment to leverage global experience and expand breadth of consumer know---how
• Led development of Young Adult strategy to drive new product development & product launches
• Worked with Agency {BBH London} to create advertising concepts and merchandising for 3 countries designed to drive sales across multiple business layers

Louisville, KY, US

• Led cross functional calendar team to develop and launch “Firsts” for the brand -
• Led Brand’s first interactive gaming partnership with Guitar Hero® producing the second highest sales layer in KFC history, $1,400 WPRA and lifting 32 oz beverage sales by 10%
• Led and executed the largest national beverage promotion, Pepsi Stuff®, in KFC history to protect a $78MM beverage layer during a time of declining transactions
• Led Brand’s first signature beverage tests [lemonade and milkshakes] that served as impetus to create multiple beverage platforms with partner PepsiCo in 2008

Atlanta, GA, US

• Directed inaugural fundraising campaign and Black-Tie gala to raise over $225,000 for a single event, becoming the single largest fundraising event for the CAU School of Business
• Developed and directed correspondence with corporate partners to grow partner relationships between the University and corporations resulting in three sustaining tier 1 partnerships with Verizon, Met Life and Wal-Mart
• Led multiple committees designed to facilitate program execution including budget management, logistics, site selection, conference content and décor
• Led cross functional team of University relations, advertising, grants and contracts and administration to ensure successful achievement of fundraising objectives and build CAU brand recognition and equity

Atlanta, GA, US

• Performed a case analysis of a marketing campaign in the Orlando market to assess level of success through P&L analysis, sales trends, ROI and use of POP and media
• Led cross functional team to determine promotional impact, cost and value of promotion through historical data, operator interviews, financial analysis and media/PR assessments
• Created a balanced scorecard to measure Market-Level brand equity, sales and investment results to develop new Market-Level advertising strategy
• Developed business case for Market-Level campaign strategy to increase national advertising spending by $5MM
• Led coordination and management of the Area Marketing Director conference including site selection, logistics and curriculum development based on the 2007 vision, objectives and strategy

Mexico City, Mexico, MX

• Worked with numerous charitable organizations and various Breast Cancer Organizations as a spokesperson and fundraiser
• Board of Directors member for Punch Out Breast Cancer Organization

Wellington, Florida, US

• Top Ten Finalist at 2003 Miss America Pageant
• Developed the "Each One Teach One" Peer Mentoring program that is designed to facilitate freshman transition to high school and junior class students preparation for the college application/admissions process
• Highly requested keynote speaker for non-profit organizations, corporations and school systems

Mba, Marketing

Study Abroad - Beijing & Shanghai, International Marketing; Economics

Ba, Mass Communications: Public Relations