• Launched Innovative Education concept in the Charlotte Market via a Brick-and-Mortar Kids S.T.E.A.M Enrichment Center specializing in Science, Coding, Culinary, Entrepreneurship, Visual Arts & Robotics for kids ages 4 – 14• Oversaw and managed architectural design and construction with 2 different firms to bring location design to life on budget and on time• Create and Execute local marketing strategy and creative to drive awareness, enrollment lead generation and revenue resulting in scaling to over six figures during year 1 in six months• Create relationships with local school administrators, PTO/PTA groups and social organizations to offer customized educational programs designed to supplement current traditional education & Robotics for kids ages 4 - 14• Founder of the Spark Bamboo Incubator for Kids – launching 2021

• Leading digital, brand and consumer marketing strategy across the Threshold portfolio of brands to drive SWS growth across 9 brands.

• Drove system wide sales to a 28% increase YOY growth• Led strategic brand development and launch of NEW Brand Image including logo, brand identity, consumer marketing plan and website (launching Q1 2023)• Optimized training excellence by creating best in class new franchisee training curriculum and led design for a new and dedicated training facility• Added 11 new franchisees and 16 new territories resulting in a 45% increase in national footprint

• Led strategic growth by creating and directing blue sky Innovation to launch new platforms across the Global network• Negotiated power partnerships with key brands such as Hershey’s and Mondelez to co-brand new products to launch in multiple global markets • Drove the Global Innovation discussion to create synergies with our large equities markets (UK, AUS, MX) and small emerging markets • Provided thought leadership as member of Senior Leadership team on strategic direction of company • Created and implemented the go-to-market process – the I.D.E.A.L process – by collaborating cross functionally and guiding Sr. Leadership to adoption, resulting in a global system to launch new products

• Impacted by a companywide layoff while on Maternity leave with my twins, so I decided to take an extended leave and enjoy the time off with my twin boys.• While on maternity leave, I started a baby clothing line called, Tala Baby. -- Check it out!

• Created and directed overall consumer Brand Strategy to drive sales for the $700Million brand that relied heavily on retail-level marketing, digital marketing, email marketing and social media• Led media strategy to drive national awareness with traditional TV and iHeartRadio radio media via a partnership with Bobby Bones, complimented by a local strategy fueled by local PR and radio • Created events like the Carrabba’s Food & Wine Festival that positioned Carrabba’s as a place sip and savor with friends thus increasing check by 25% during events• Led re-branding work with Advertising and PR Agencies to develop new tagline, Brand and Social voice, Retail strategy and Media Advertising approach resulting in the “Italian Worth Talking About” campaign that increased brand awareness and drove product innovation • Launched 2016 Gift card program resulting in a +700% YOY growth on gift card sales and adding new distribution partnership with Incomm• Developed product pipeline that helped to achieve company +$48Mprofitability goals in 2017

• Drove over $1.9Billion in system revenue via National Calendar initiatives focused on Value, White Space Innovation, Big Eats and Beverages• Led the brand partnership with PepsiCo® and Franchisees to initiate the development and expansion of the $1.2Billion Beverage business• Created and launched the breakthrough, Dollar Cravings Menu that drove 27% incidence, a sustaining transaction growth for 1 year and an increase in Value Leadership KPIs• Created and launched Daredevil Loaded Grillers that delivered on innovation and a cultural trend at a value and drove over 23.5Million units sold• Led internal team of Director-level marketers across Media, Advertising, PR and Social Media to create breakthrough national product launches and relevant brand integrations• Partnered with International Leadership from Pizza Hut and KFC to develop sales and brand building course for marketers globally reaching 10+ countries

• Delivered creative products and insights driven marketing communications to drive over $730Million in system revenue• Created and lead internal, “Taco Think Tank” meeting to identify and cultivate creative product, communications, social media and engagement ideas for the brand• Led Brand Integration to market and promote Sony® partnership for 4 years resulting in transaction and check driven sales, consumer engagement and an increase in Brand I Love KPI, over time• Developed strategy and construct for NEW value menu, "Dollar Cravings Menu"

• Drove strategy development and national execution for key sales layers: Value, Big Box and Taco 12-Pack. • Lead the strategy and execution of the exciting partnership with Sony to launch the PlayStation Vita via a "Win It Before You Can Buy It" on pack promotion

• Menu architect for Taco Bell Breakfast Menu by developing and executing strategy to launch and grow new daypart via consumer insights based marketing

• 9---month Secondment to leverage global experience and expand breadth of consumer know---how• Led development of Young Adult strategy to drive new product development & product launches• Worked with Agency {BBH London} to create advertising concepts and merchandising for 3 countries designed to drive sales across multiple business layers

Led cross functional calendar team to develop and launch “Firsts” for the brand - • Led Brand’s first interactive gaming partnership with Guitar Hero® producing the second highest sales layer in KFC history, $1,400 WPRA and lifting 32 oz beverage sales by 10% • Led and executed the largest national beverage promotion, Pepsi Stuff®, in KFC history to protect a $78MM beverage layer during a time of declining transactions• Led Brand’s first signature beverage tests [lemonade and milkshakes] that served as impetus to create multiple beverage platforms with partner PepsiCo in 2008

• Directed inaugural fundraising campaign and Black-Tie gala to raise over $225,000 for a single event, becoming the single largest fundraising event for the CAU School of Business• Developed and directed correspondence with corporate partners to grow partner relationships between the University and corporations resulting in three sustaining tier 1 partnerships with Verizon, Met Life and Wal-Mart • Led multiple committees designed to facilitate program execution including budget management, logistics, site selection, conference content and décor • Led cross functional team of University relations, advertising, grants and contracts and administration to ensure successful achievement of fundraising objectives and build CAU brand recognition and equity

• Performed a case analysis of a marketing campaign in the Orlando market to assess level of success through P&L analysis, sales trends, ROI and use of POP and media • Led cross functional team to determine promotional impact, cost and value of promotion through historical data, operator interviews, financial analysis and media/PR assessments • Created a balanced scorecard to measure Market-Level brand equity, sales and investment results to develop new Market-Level advertising strategy• Developed business case for Market-Level campaign strategy to increase national advertising spending by $5MM• Led coordination and management of the Area Marketing Director conference including site selection, logistics and curriculum development based on the 2007 vision, objectives and strategy

• Worked with numerous charitable organizations and various Breast Cancer Organizations as a spokesperson and fundraiser• Board of Directors member for Punch Out Breast Cancer Organization

• Top Ten Finalist at 2003 Miss America Pageant• Developed the "Each One Teach One" Peer Mentoring program that is designed to facilitate freshman transition to high school and junior class students preparation for the college application/admissions process• Highly requested keynote speaker for non-profit organizations, corporations and school systems