Tanisha Hemphill Email & Phone Number

Chicago, Il, Us

Loyalty experience product manager focused on the US Implementation and global expansion of the new OneKey loyalty program combining the earn and burn capabilities and benefits for Expedia, Hotels.com and VRBO. Prioritizing and executing key program benefits availability for travelers and affiliate partners.

MarTech Loyalty Platform product manager servicing 154 million members globally across Expedia, Hotels.com, VRBO, Orbitz, and more portfolio brands.

•Lead the development and achievement of business goals, and global rollout plans for B2B2C travel rewards partnerships, managing the product roadmap and backlog across multiple workstreams with a high focus on Chase Travel Rewards white label partnership.•Cross-functional collaboration to translate information into executable activities creating innovative and extensible features for partners. •Monitor and ensure all products and related activities comply with the relevant legal and regulatory requirements. •Manage weekly enhancement discovery and development prioritization utilizing Jira and Confluence tools.•Derive new product solutions or feature enhancement recommendations from text analysis of technical complaints.

Greater Chicago Area

Black Mom Resource is a digital platform that creates community and provides parenting tips and resources through a digital directory service, podcasts, and articles.•Executed a conference to help 220 moms during COVID gain access to resources around time management, setting boundaries, and financial stability.•Growing a community of 600+ moms

•Marketing manager and technology lead for 8,000-members with 2 locations, 2 satellite campuses, and a global online community.•Managed 3 staff members and 40 volunteer staff members.•Developed positioning and narrative.•Promoted activities, services, diversity outreach messaging, and information for the global and local communities. •Management of digital media planning and buying roadmap, including the launch of GetTheVictoryApp in iTunes and Google play store.•Conducted market analysis to identify potential user needs and developed capabilities. •Creatively built followings on various social media outlets including but not limited to Facebook, Twitter, and Instagram.

Greater Chicago Area

As a part-time organizer for Chicago, I help connect passionate product people with product experts and innovative businesses. I am responsible for assisting with the day of logistics for events to help build the Chicago Product Management community.

Greater Chicago Area

I market brands. What do you want people to do? How do you want them to feel when they interact with your brand? If you need assistance with identifying the best brand messaging and strategy for your business I can help you efficiently connect to your audience. You can reach me via a message here or on my website and we can figure it out together.

Greater Chicago Area

Managed new feature implementation, in an Agile work environment, for the Partner Central platform benefitting Lodging Partners, impacting Expedia Group brands, including Hotels.com, Cheaptickets, Hotwire, Expedia, Orbitz, etc.- Created a Northstar for a Fees Hub that provides transparency in fees and a better user experience for internal stakeholders, lodging partners and customers. Will be released in Q1 2019- Responsible for competitive research analysis and strategy creation- Led a cross functional team in developing content, product requirements, UX and performance tracking- Shipped a feature to production for Expedia Virtual Card at time of booking on time within budget

Problem solver who efficiently isolated and resolved customer issues or escalated to the appropriate team or resource when necessary.- Served on special projects teams including focuses around employee communication strategy and training initiatives- 60% of team members incorporated a strategy to efficiently use training time to improve job performance- Ranked in the top scorers for Sales Training Initiative Training and a Certified Apple Product Professional

Provided marketing and communications consultation for internal and external communications needs. - Social media strategy and community management for Facebook, Instagram and Twitter for EOY and Gala- Developed and executed the End of Year communications product marketing strategy including email and direct marketing to meet year end goal

Greater Chicago Area

Overseen and recruited teams of volunteers performing strategic research marketing and outreach efforts. Participated in strategic planning for event execution and logistics- Assisted with identifying audience segmentation, product positioning and messaging- Liaison for outside PR agencies- Social media planning and analytics for Facebook, Twitter and Instagram increasing audience by 30%

Manager co lead for 24x7, 365, 21 onsite and virtual global engineers. Excel and Salesforce reports admin and trainer “Voice of the customer” to ensure business operations adhered above and beyond SLA’s.- Participated on new Product Launch team focusing on internal communications and training initiatives for global B2B tech support teams for 365 products. Maintained and/or created training manuals or online tools- Responsible for new technology training and roll outs, including transition to Google Cloud, Salesforce integration and new phone system implementation- Ensured consistent web content and brand management for the international technical support team during the transition from SharePoint to Google webpages- Reorganized, developed and maintained the change control processes for policies and procedures

Ms Strategic Brand Communication, Business, Marketing And Advertising

Bachelor Of Arts (B.A.), Communication And Media Studies